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"The Inspired Marketer"

A Podcast Igniting B2B Tech Marketers with Expert Insights

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Why tune into the Inspired Marketer?

Welcome to “The Inspired Marketer,” the ultimate podcast for B2B tech marketers, by B2B marketers. Our podcast is tailored to equip you with the tools, knowledge, and inspiration you need to thrive in the ever-evolving B2B tech landscape.

In each episode, we dive deep into the world of tech marketing, bringing you expert insights, success stories, and actionable strategies from industry pioneers. Whether you are a seasoned marketer or just starting out, our podcast is your go-to resource for honing your marketing skills and staying ahead of the competition.

Join us every month, and let us be your strategic partner in navigating the dynamic future of marketing.

Episodes

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Dealing with the Risks & Rewards of Generative AI in Marketing

Learn from Orly Bar Lev, Head of Marketing at Lasso Security, about the rapidly evolving landscape of Gen AI and its profound impact on marketing professionals. Orly shares her expertise on the potential risks associated with using AI tools like ChatGPT, including data leakage, hallucinations, and prompt injection attacks. Listeners will gain valuable insights into how Gen AI tools can produce fake or inaccurate content, which can damage a brand’s reputation if published without verification and how to safely embrace Gen AI to gain a competitive advantage

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Navigating the Challenges of Rebranding: Insights from a Content Marketing Lead

In this exciting episode, Kareen Friedman, Content Marketing Lead at Fiverr Enterprise, shares her experience and valuable insights on the complex process of rebranding. Kareen discusses the challenges she faced when Stoke Talent, an Israeli startup, was acquired by Fiverr and subsequently rebranded as Fiverr Enterprise. She shares the key steps involved in the whole rebranding process. Listeners can learn about the importance of collaboration between various teams, prioritizing tasks, and managing the launch of a new brand.

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Unveiling the Strategic Power of Content & Brand Building in B2B Tech

In this insightful episode, Our CEO, Daniela Morein-Bar and Zohar Haimovitch, Sr. Director of Strategic Communications at HiBob go into the strategic core of content marketing within the B2B tech landscape. Zohar emphasizes the integral role of strategic planning as a linchpin in the overarching marketing strategy, underlining how content must align with the company’s point of view and brand narrative. The dialogue uncovers the nuanced interconnectedness between content strategy, market research, and the company’s unique story, offering actionable insights that promise to elevate B2B tech marketing efforts to new heights. 

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Mastering the Art of Impactful Communication: An Approach to Public Speaking

In this exclusive podcast communications expert Helen Gottstein from Loud and Clear Training unveils her powerful strategies to transform your public speaking powers. Discover the secrets of crafting compelling content, fostering emotional connections, and refining your physical delivery. Helen’s expert advice will help you navigate challenging situations with finesse, maximize audience engagement, and tailor your presentations for impactful delivery. Whether you’re a Marketing Manager, CEO, VP of Marketing, or an individual seeking to supercharge your public speaking skills and make every presentation a resounding success, this is an episode for you.

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Crisis Communications in Times of a Crisis with a PR & Communications Expert

Prepare your organization for unforeseen challenges with the Inspired Marketer podcast, where host Daniela Morein-Bar and PR & Communication expert, Janine Kohan, dive deep into the crux of crisis management for B2B marketing. Amidst the backdrop of Israel’s recent events, they explore the critical need for proactive planning and the role of transparent leadership in guiding stakeholders through turbulent times. This episode offers a treasure trove of insights for CEOs, marketing managers, and public relations professionals looking to bolster their strategic communication skills.

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Mastering LinkedIn Outbound: Strategies & Tactics from a Growth Marketing Expert

Step into the world of LinkedIn Outbound mastery with Roni Kon, Head of Growth Marketing at GeoEdge. He discusses how to redefine B2B lead generation and leverage LinkedIn’s sophisticated tools, like Sales Navigator, to not just reach but resonate with the ideal prospects, outlining the framework for measuring the effectiveness of LinkedIn campaigns, advocating for a data-driven approach that moves beyond mere connection counts to meaningful engagement rates. Get an insider’s look into methodical strategies for overcoming common obstacles such as low connection rates, with actionable insights on A/B testing outreach messages and fine-tuning profiles to boost visibility & credibility.

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How floLIVE's Holistic SEO Approach Drives Meaningful Engagement & Conversions

Learn from floLIVE’s Senior Demand Gen Manger, Yiz Segall on why SEO should be viewed as a distribution channel, not just a tool for rankings. Gain insights into innovative metrics like scroll depth and time on page that measure meaningful engagement. Find out how this strategy led to a 6-7 fold increase in blog completion rates and transformed SEO into a high-intent lead generator. Don’t miss these actionable tips that could redefine your SEO strategy and deliver real business impact.

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A Deep Dive into Burnout, Team Dynamics, and Self-Care

Learn from Claudia Brandt, personal coach, as she dives into the emotional challenges of today’s workplace. She introduces the “color personalities” concept, emphasizing collaboration among ‘Reds,’ ‘Yellows,’ and ‘Blues,’ and offers strategies for managing burnout and navigating rapid technological changes. Discover actionable strategies for navigating rapid technological changes and ensuring emotional well-being. A must-listen for modern professionals.

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My Journey as a Digital Marketer and Founder of Inspired Marketing

Join our CEO and Founder, Daniela Morein-Bar, in a candid conversation with our Head of Social Media, Rose Lavelle. Dive into Daniela’s journey as she shares the inspiration behind establishing Inspired Marketing, key lessons learned, and the personal successes she’s garnered as a Digital Marketer at the helm of the company.

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About the Host

Daniela Morein-Bar is the CEO and Founder of Inspired Marketing. With over a decade of experience in digital marketing, branding, and strategy, Marketing, Branding, and she is an expert in driving unprecedented results.

Daniela is deeply passionate about building new teams, developing new methodologies, and refining marketing tactics to reach maximum potential and creativity.

As the host of “The Inspired Marketer,” Daniela shares her insights on digital marketing strategy, new product development, brand management, and much more. She believes in continually measuring the effectiveness of common practices while exploring new trends and insights to optimize results in the ever-evolving digital marketing world.

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Client Testimonials

"Inspired Marketing proved to be an integral part of our team, propelling Intel Ignite toward success in the London launch and deal flow campaign. Their insights, innovative content creation, and execution significantly contributed to driving applications from startups and VCs. The awareness generated not only met but surpassed our expectations. We are grateful for their partnership in creating a thriving community for early-stage deep tech startups."
Sarit Rosenthal-Aviram | Global Marketing DirectorIntel Ignite
Sarit Rosenthal-Aviram | Global Marketing Director
“When I joined Allot as VP of HR, one of my biggest challenges was recruiting new talent to meet the company’s growth and who were the right fit for our culture and values. For this reason, I turned to Inspired Marketing to help us build an employee branding strategy. And the results say it all.”
Ronit Weinstein | VP of Human ResourcesAllot
Ronit Weinstein | VP of Human Resources
"Working with Inspired Marketing felt like a natural extension of our own team. They understood our vision and helped us articulate it in a way that resonated with the audience we wanted to reach. We weren't just another client; we were partners working toward a common goal: to make renewable heat solutions accessible and understood."
Zvika Klier | CEOTIGI Solar
Zvika Klier | CEO
“At Faddom, we invest a lot in developing unique and cutting-edge technological solutions that bring real value to our customers. But, in today’s competitive online space, we understand that this isn’t always enough and that we need to also stand out amongst the competition to generate high-quality leads. That’s where we get support from Inspired Marketing.”
Lanir Shacham | Chief Executive OfficerFaddom
Lanir Shacham | Chief Executive Officer
"We needed to move, and move fast, and while we had some idea of what was required, we didn’t have the resources to get it done properly and quickly. And Inspired Marketing delivered on both accounts. We got the full spectrum of expertise right away, but also the close connection and constant communication you’d expect from an in-house team. The IM staff seamlessly became an integral part of our team and continue to deliver what we need, when we need it."
Elad Mardix | CEO & Co-FounderClarifruit
Elad Mardix | CEO & Co-Founder
"Social media and marketing on digital channels were critical to help make an impact. This is where Inspired Marketing really made a difference. With their help, we were able to significantly expand our social media reach and engagement, and connect with more HR professionals, customers clients and prospect- this, when it mattered the most! Inspired marketing’s team was a genuine part of our team and helped us succeed and grow."
Zohar Haimovitch | VP of Content ExperienceHibob
Zohar Haimovitch | VP of Content Experience
“There are lots of great companies out there that are missing out on opportunities because they simply don’t understand what they can do with the cloud. We want to help more companies do more, and Inspired Marketing has helped us boost awareness about our brand and establish a name as a thought leader in the field. They’ve become a crucial part of our team, and have been instrumental in helping us reach our goals.”
Ilanit Tseyrefman Parnas | VP Marketing2bcloud
Ilanit Tseyrefman Parnas | VP Marketing
" The Inspired Marketing team supported Intelitek and was really professional. Their deep understanding of marketing to the target customer and focus on doing the most important thing was a huge help when there was just too much to get done and some focus was desperately needed."
Graham Celine | Marketing LeadIntelitek
Graham Celine | Marketing Lead
“When we first approached Inspired Marketing, we knew that we were asking for the impossible. But they took on the challenge like it was a piece of cake. Before long, we saw our dreams come true and now, our goals have been exceeded. By leveraging Inspired Marketing’s social media and content marketing services, we have been able to collaborate with more stakeholders who need car data and our wide range of SaaS offerings to make mobility easier, smarter and more lucrative. We have also established our brand as a leading platform and marketplace for mobility intelligence.”
Debbie Cohen-Abravanel, Director of MarketingOtonomo
Debbie Cohen-Abravanel, Director of Marketing
“In 2016, Joonko began finding solutions to improve the lives of underrepresented professionals in the workplace. IM understood this gap and how to fill it by improving Joonko’s online marketing outcomes. In developing an effective SEO strategy, its team of experts not only took the time to research the most current and relevant insights, but also provided strong support in planning and executing actions. IM’s combination of proficiency & results quickly made a measurable difference in our online presence and reach, thereby increasing the diverse talent stream to companies and inclusive opportunities for candidates.”
Pe'era Feldman, VP of MarketingJoonko
Pe'era Feldman, VP of Marketing
“When I joined Mend as a Global Communications manager in Jan 2021, I inherited IM’s social strategy. Working with the IM team was not only easy but also led to excellent results. They built and maintained a significant presence for Mend on LinkedIn, Twitter, and Facebook. Farrah and Rose, our account managers, were self-sufficient, responsive, resourceful, and forward-thinking when it came to researching and crafting content. just as if they were part of our in-house team. I found them to be indispensable, and their name doesn't do them justice! It should be Inspiring - not Inspired Marketing.”
Shanie Weissman, Global Communications ManagerMend
Shanie Weissman, Global Communications Manager
I would like to thank you and your team at Inspired Marketing: Rose, Tommy, Noah, and Brianna, for being kind, professional, creative, and mindful. I wanted to let you know that you did an excellent job understanding and executing our brand’s complex ecosystem in no time, so one more time — well done! Looking forward to working with you again in the future.
Asaf Golinsky | VP MarketingSayollo
Asaf Golinsky | VP Marketing
“We’re happy to have partnered with Inspired Marketing on this project” We love working with Inspired Marketing because of the way they get stuff done. Their breadth of talent and experience is always the perfect complement. Launching an EVP is never an easy task. There are many moving parts, but we’re happy to have partnered with Inspired Marketing on this project.
Cohav Nir | People and Culture Operations Director at HibobHibob
Cohav Nir | People and Culture Operations Director at Hibob
“As a startup, our needs changed frequently, so it didn’t make sense to hire according to the skillset we needed at a specific point in time. We also didn’t have the resources to hire all of the expertise we needed. By working with Inspired Marketing we were able to access the experts we needed, when we needed them​​—no delays due to long hiring processes. We got the necessary skills to compete with the larger competitors in the market. I don't have enough words to thank this amazing team that has supported me always. In startups, you sometimes need things immediately, and the team was always able to support us”.
Anna Vanier | Director of MarketingfloLIVE
Anna Vanier | Director of Marketing
"Working with Inspired Marketing has been an absolute pleasure. From the very beginning, they have felt like an extension of our team, constantly looking for creative solutions to our marketing challenges and always striving to improve results. They are true partners, and we value their proactive approach and dedication to our success. We are constantly impressed by their willingness to test and experiment in order to find new ways to drive results for our business. We are grateful to have such a reliable and flexible partner in Inspired Marketing."
Alex Kaplunov-Tov VP Business Development RentSafe
Alex Kaplunov-Tov VP Business Development
“When ThinkLouder made the decision to ramp up our marketing efforts to reach a far wider audience, we needed a marketing agency to make our vision to come to life at all the touchpoints – helping us to creating a unique, standout voice on social media, crafting informative blogs, and leveraging PR to position our company as a thought leader in our field. Inspired’s team is a seamless extension of ours — we live and breathe Agile and they get the message across – consistently, powerfully, and creatively,”
Giora Morein | Founder & CEOThinkLouder
Giora Morein | Founder & CEO
"With the help of Inspired Marketing, we found more than just a team—we found partners! When we had a bold vision, they dared to walk the road less traveled with us, take creative risks and innovation. It paid off beautifully! The IM team doesn't just understand our vision; they go above and beyond to bring it to life."
Nir Bar-Sade | VP MarketingFiverr Enterprise
Nir Bar-Sade | VP Marketing
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Case Studies

Intel Ignite
How Inspired Marketing fanned Intel Ignite’s flames with a successful campaign for the first London cohort. Here’s how we worked together to increase the accelerator program’s leads by over 32%.
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Fiverr Enterprise
How bold risk-taking in brand identity and content strategy paid off for Fiverr Enterprise with the Help of Inspired Marketing. By implementing a comprehensive social media strategy that leveraged LinkedIn and Twitter, Fiver Enterprise successfully reached and engaged their target audience through a series of targeted content.
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floLIVE
How Inspired Marketing stepped in when floLIVE needed a marketing team that could serve as an extension of its in-house team to hit the ground running while pivoting and evolving as the company scaled up.
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Clarifruit
An A to Z marketing package that’s helping drive growth for Clarifruit, the world’s first AI-powered Quality Control software for the Fresh Produce industry
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RentSafe
Inspired Marketing offers RentSafe dynamic marketing solutions, acting as an extension of their in-house team and helping them stand out in a competitive industry. With Inspired Marketing’s expertise, RentSafe is able to hit the ground running and make a big impact.
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TIGI
How Inspired Marketing helped TIGI Solar transcend from being local to becoming global, supported by a comprehensive marketing infrastructure, a robust social media presence, SEO strategy and effective PR.
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HiBob
How HiBob built its social media marketing presence with the help of Inspired Marketing
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Otonomo
These amazing results didn’t just happen. They were made possible through the strong relationship, communication, and close collaboration developed between Inspired Marketing and Otonomo, and by the proven social media and content marketing methods we used to deliver fast results.
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ThinkLouder
Read how Inspired Marketing helped ThinkLouder pivot into a new direction to become a highly successful online training and services company.
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HiBob
How Inspired Marketing created an EVP that communicates HiBob's culture and position as an attractive employer for talent in the technology sector.
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Sayollo
Social Media Marketing Case Study: Sayollo’s team had a lot to say, but they needed a team to help them say it — to define the strategy, develop all the creative, and distribute it at the right time. That’s where Inspired’s team stepped in, acting as Sayollo’s extended social media team. The great synergy between our teams helped us to hit the ground running and work closely together to achieve the desired results.
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Faddom
Creating a differentiated brand, messaging, and website together with Faddom (formerly VNT), and using Search Engine Optimization (SEO) and other advanced marketing tools to increase visibility and generate high-quality leads.
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Allot
Creating an employer branding strategy and Employee Value Proposition (EVP) that reflects Allot’s company culture and differentiates the company in a competitive talent market
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2bcloud
Building brand awareness and thought leadership for 2bcloud through paid advertising, content marketing, and outbound marketing campaigns
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Joonko
SEO case study: Joonko achieves 127% increase in organic sessions Joonko website outcomes and competitiveness bolstered through comprehensive SEO strategy and Inspired Marketing’s signature support
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Mend
Social Media Marketing Case Study: The impressive growth was made possible through the close collaboration, idea sharing, tech savviness and strong relationship between Inspired Marketing and Mend (formerly WhiteSource), and by the proven social marketing methods that we use with all our clients.
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