Welcome to “The Inspired Marketer,” the ultimate podcast for B2B tech marketers, by B2B marketers. Our podcast is tailored to equip you with the tools, knowledge, and inspiration you need to thrive in the ever-evolving B2B tech landscape.
In each episode, we dive deep into the world of tech marketing, bringing you expert insights, success stories, and actionable strategies from industry pioneers. Whether you are a seasoned marketer or just starting out, our podcast is your go-to resource for honing your marketing skills and staying ahead of the competition.
Join us every month, and let us be your strategic partner in navigating the dynamic future of marketing.
Events aren’t just about networking, they’re a powerful way to drive sales and marketing results. In this episode of The Inspired Marketer, Daniela, CEO of Inspired Marketing, sits down with Brooke Afick, CEO of BizRock, to talk about what makes an event truly successful. From choosing the right ones and budgeting wisely to engaging the right people before, during, and after, Brooke shares practical strategies that deliver real results. Whether you’re in marketing, sales, or leading a startup, this episode will give you the tools to make your events work for your business.
In this episode, we explore the key differences between lead generation and demand generation, and when to use each strategy for optimal results. Our guest, Ilana Shabtay, VP of Marketing at Fullpath, shares her company’s journey from a traditional lead generation approach to a demand generation strategy designed to build brand awareness and attract high-intent buyers. Ilana discusses the benefits of ungating content for higher conversion rates and better-qualified leads, and highlights crucial marketing funnel metrics to track. She emphasizes the importance of sales alignment and notes that demand generation requires patience, with results typically emerging around the 90-day mark.
In this exciting episode we explore the impressive potential of AI avatars with Tomer Zuker, VP Marketing at D-ID, a leading company in the digital human space. Tomer discusses how AI avatars are completely changing marketing, learning and development, and customer experience. Learn how businesses can use AI to create scalable, personalized video content, enhance customer engagement, and reduce production costs. The conversation also goes into the ethical considerations surrounding AI, including deepfakes. Tomer offers practical advice for marketers looking to adopt AI tools, emphasizing the importance of identifying business challenges and finding the right AI solutions.
Want to hear about the secrets of successful channel partnerships? In this episode of The Inspired Marketer, channel marketing veteran Sharon Zalcberg reveals great insights that every B2B tech company needs to hear. From treating partners as customers to structuring winning MDF programs, Sharon shares strategies that drive results. Whether you’re launching your first partner program or optimizing an existing one, you’ll learn practical approaches to partner relationship management, co-marketing tactics that work, and proven ways to measure ROI. This episode is packed with actionable advice for marketing leaders looking to scale their business through channel partnerships.
In this episode of the Inspired Marketer podcast, Yael Klaas, VP of Corporate Marketing at Similarweb, shares how her team successfully integrated AI tools into their marketing processes, from content creation to design and video production. She explains the development of their AI-powered “Content Alchemist” and the importance of human editing and audits. Yael discusses the impact of AI on hiring, her team’s favorite AI tools, and how they encourage AI adoption. Her key advice is for marketers to identify their strengths and leverage AI to maximize their impact, automate tasks, and enhance creativity, ultimately driving better results.
In this episode of The Inspired Marketer Podcast, get an inside look at how consumer insights powerhouse Revuze creates marketing content that drives results. Noa Schahaff, Head of Consumer Insights and Analytics at Revuze, shares how her team analyzes millions of consumer reviews to uncover crucial insights that shape content strategy, product features, and more. Discover how a tight collaboration between insights and marketing helps Revuze stay agile in a fast-moving industry. Whether you’re a startup leader or enterprise marketing executive, you’ll learn fresh perspectives to supercharge your content with the voice of the customer.
In this interesting episode of The Inspired Marketer, Maya Dror Melamed, VP Marketing at Beyond XR, shares her proven methodology for creating effective B2B startup websites. Drawing from her experience launching countless websites, she outlines how a website project becomes the cornerstone of marketing fundamentals. Maya emphasizes starting with clear target audience definition and value proposition before moving to design and development. The conversation provides practical insights on timeline management, vendor coordination, and handling inevitable strategic shifts during the process.
In this episode of The Inspired Marketer, Mona Popilian-Yona, VP of Marketing at Binah AI, shares her insights on the importance of collaboration between marketing and sales teams. Drawing from her extensive experience in the high-tech industry, Mona discusses the challenges and benefits of aligning these two functions. Mona emphasizes the need for open communication, mutual understanding, and a shared commitment to success. She explains how marketing and sales can work together to refine messaging, improve lead quality, and drive revenue growth. If you’re looking to improve collaboration between your marketing and sales teams, this podcast is a must-listen.
In this episode of The Inspired Marketer, we go deep into the world of employer branding with Tom Douglas, Global Employer Branding & Sourcing Manager at HiBob. Discover how Tom and the HiBob team craft a compelling employer brand that resonates across diverse markets and attracts top talent worldwide. Tom shares insider strategies on leveraging employee advocacy tools, tailoring content for different audiences, and the importance of continuous feedback throughout the recruitment process. Whether you’re a marketing manager or talent acquisition leader, this episode offers insights to help you elevate your employer brand and stay competitive in the global talent landscape.
Adam Yosilewitz shares his experience building a successful product feedback community at Taboola. He discusses the challenges, strategies used and the community’s impact. He emphasizes providing genuine value to users by actively involving them in development. It’s important to strategically choose the right engagement platform and nurture the community. Metrics like growth, engagement and product KPIs showed the community’s impact on Taboola’s roadmap, relationships and revenue. The podcast offers lessons for building thriving communities: provide value to members, actively engage them, and measure the community’s business impact.
In this insightful episode of The Inspired Marketer podcast, Daniela sits down with Amy Kenigsberg, COO and co-founder of K2 Global Communications, to discuss the power of the PESO Model© (Paid, Earned, Shared, Owned) (by Gini Dietrich) in B2B tech marketing. Amy shares her expertise on integrating public relations, social media, and content marketing to create a cohesive strategy that drives long-term success. Listeners will learn how to leverage thought leadership content, data-driven insights, and targeted social media campaigns to nurture leads throughout the lengthy sales cycle. Discover the importance of building relationships with journalists, analysts, and key decision-makers.
In this insightful episode of The Inspired Marketer podcast, we sit down with Pe’era Feldman, Strategic Startup Advisor and Executive Member of Pavilion, to discuss the revolutionary impact of AI on content marketing. Pe’era shares her expertise on effectively leveraging AI tools like ChatGPT and Gemini for market research and content generation while emphasizing the importance of human creativity and authenticity in crafting compelling content that resonates with your target audience. Discover the pitfalls to avoid and best practices to adopt when integrating AI into your content marketing strategy.
Learn from Orly Bar Lev, Head of Marketing at Lasso Security, about the rapidly evolving landscape of Gen AI and its profound impact on marketing professionals. Orly shares her expertise on the potential risks associated with using AI tools like ChatGPT, including data leakage, hallucinations, and prompt injection attacks. Listeners will gain valuable insights into how Gen AI tools can produce fake or inaccurate content, which can damage a brand’s reputation if published without verification and how to safely embrace Gen AI to gain a competitive advantage
In this exciting episode, Kareen Friedman, Content Marketing Lead at Fiverr Enterprise, shares her experience and valuable insights on the complex process of rebranding. Kareen discusses the challenges she faced when Stoke Talent, an Israeli startup, was acquired by Fiverr and subsequently rebranded as Fiverr Enterprise. She shares the key steps involved in the whole rebranding process. Listeners can learn about the importance of collaboration between various teams, prioritizing tasks, and managing the launch of a new brand.
In this insightful episode, Our CEO, Daniela Morein-Bar and Zohar Haimovitch, Sr. Director of Strategic Communications at HiBob go into the strategic core of content marketing within the B2B tech landscape. Zohar emphasizes the integral role of strategic planning as a linchpin in the overarching marketing strategy, underlining how content must align with the company’s point of view and brand narrative. The dialogue uncovers the nuanced interconnectedness between content strategy, market research, and the company’s unique story, offering actionable insights that promise to elevate B2B tech marketing efforts to new heights.
In this exclusive podcast communications expert Helen Gottstein from Loud and Clear Training unveils her powerful strategies to transform your public speaking powers. Discover the secrets of crafting compelling content, fostering emotional connections, and refining your physical delivery. Helen’s expert advice will help you navigate challenging situations with finesse, maximize audience engagement, and tailor your presentations for impactful delivery. Whether you’re a Marketing Manager, CEO, VP of Marketing, or an individual seeking to supercharge your public speaking skills and make every presentation a resounding success, this is an episode for you.
Prepare your organization for unforeseen challenges with the Inspired Marketer podcast, where host Daniela Morein-Bar and PR & Communication expert, Janine Kohan, dive deep into the crux of crisis management for B2B marketing. Amidst the backdrop of Israel’s recent events, they explore the critical need for proactive planning and the role of transparent leadership in guiding stakeholders through turbulent times. This episode offers a treasure trove of insights for CEOs, marketing managers, and public relations professionals looking to bolster their strategic communication skills.
Step into the world of LinkedIn Outbound mastery with Roni Kon, Head of Growth Marketing at GeoEdge. He discusses how to redefine B2B lead generation and leverage LinkedIn’s sophisticated tools, like Sales Navigator, to not just reach but resonate with the ideal prospects, outlining the framework for measuring the effectiveness of LinkedIn campaigns, advocating for a data-driven approach that moves beyond mere connection counts to meaningful engagement rates. Get an insider’s look into methodical strategies for overcoming common obstacles such as low connection rates, with actionable insights on A/B testing outreach messages and fine-tuning profiles to boost visibility & credibility.
Learn from floLIVE’s Senior Demand Gen Manger, Yiz Segall on why SEO should be viewed as a distribution channel, not just a tool for rankings. Gain insights into innovative metrics like scroll depth and time on page that measure meaningful engagement. Find out how this strategy led to a 6-7 fold increase in blog completion rates and transformed SEO into a high-intent lead generator. Don’t miss these actionable tips that could redefine your SEO strategy and deliver real business impact.
Learn from Claudia Brandt, personal coach, as she dives into the emotional challenges of today’s workplace. She introduces the “color personalities” concept, emphasizing collaboration among ‘Reds,’ ‘Yellows,’ and ‘Blues,’ and offers strategies for managing burnout and navigating rapid technological changes. Discover actionable strategies for navigating rapid technological changes and ensuring emotional well-being. A must-listen for modern professionals.
Join our CEO and Founder, Daniela Morein-Bar, in a candid conversation with our Head of Social Media, Rose Lavelle. Dive into Daniela’s journey as she shares the inspiration behind establishing Inspired Marketing, key lessons learned, and the personal successes she’s garnered as a Digital Marketer at the helm of the company.
Daniela Morein-Bar is the CEO and Founder of Inspired Marketing. With over a decade of experience in digital marketing, branding, and strategy, Marketing, Branding, and she is an expert in driving unprecedented results.
Daniela is deeply passionate about building new teams, developing new methodologies, and refining marketing tactics to reach maximum potential and creativity.
As the host of “The Inspired Marketer,” Daniela shares her insights on digital marketing strategy, new product development, brand management, and much more. She believes in continually measuring the effectiveness of common practices while exploring new trends and insights to optimize results in the ever-evolving digital marketing world.
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