Once the marketing infrastructure was in place, we started to focus on inbound marketing, social media marketing, LinkedIn outreach and lead generation on several platforms. For the LinkedIn outreach activities, we chose a specific team member from Clarifruit to serve as the face of all campaigns and optimized his profile to include strategic information about Clarifruit and relevant industry keywords, and highlighted his achievements in the industry.
Understanding that these outreach efforts are an ongoing process, we continuously research and identify new target audiences, create new campaigns with personalized messages for these audiences and monitor all campaigns to optimize the results. In addition to generating high-quality leads, this also increases brand awareness and helps increase the number of followers on the company’s LI page.
In parallel, we also invest a large proportion of our efforts in reaching out to leading industry media portals. This involves ongoing research into which media portals are most relevant to the agricultural industry and Clarifruit’s mission, identifying who to reach out to on a monthly basis, and encouraging them to feature Clarifruit in their publications to build brand awareness and thought leadership in the field.
Last but not least, we supported Clarifruit in implementing marketing automation through HubSpot, including onboarding, reporting, form integrations, email marketing flows, and ongoing support, and we also continue to optimize SEO on the Clarifruit website.