When the global pandemic hit in March 2020, it put the HR function and teams in the spotlight. Almost overnight, HR teams became most instrumental in helping companies pivot to remote and hybrid work.
In order to proactively and productively manage the impact of the pandemic on the workplace, HR teams turned to HR tech and Hibob’s employee engagement and management platform – bob became even more mission critical than it was before. HR leaders were expected to rise up to the challenge in this new world of work and were given the opportunity to play a strategic role among the c-suite. Using the data and insights from the bob platform, they could report who was healthy, who was working from home, who was in quarantine, which office capsules had been created, and much more. Never before did HR teams have so much visibility on a daily basis. Every management meeting now began with the CHRO or CPO updating how everyone was doing in their company, and this presented an incredible opportunity for Hibob.
With the goal of leveraging this opportunity, and with an understanding that HR professionals are active and engaged on social media channels for their work, Hibob needed to create a strong presence on social media with the right messaging and tone-of-voice to reach this target audience globally. The company also recognized that social media was a good channel to engage directly with its current community of customers and celebrate their accomplishments.
In parallel, there was a growing expectation that Hibob would share its knowledge about the evolving role of HR, as well as insights on how to overcome the pandemic challenges in the workplace, these insights were gained from the HR professionals with whom the company interacts on a daily basis customers and prospects alike.