Navigating the Challenges of Rebranding: Insights from Fiverr Enterprise's Content Marketing Lead
In this exciting episode of The Inspired Marketer Podcast for B2B Tech Marketers, Kareen Friedman, Content Marketing Lead at Fiverr Enterprise, shares her experience and valuable insights on the complex process of rebranding during an acquisition. Kareen discusses the challenges she faced when Stoke Talent, an Israeli startup, was acquired by Fiverr and subsequently rebranded as Fiverr Enterprise. She shares the key steps involved in the rebranding process, from deciding on a new name to updating messaging and visual identity across all assets. Listeners will learn about the importance of collaboration between various teams, prioritizing tasks, and managing the launch of a new brand.
A must listen if you’re preparing for a rebrand or currently in the midst of one.
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