What is Paid Advertising?
Paid advertising is a tool that enables you to pay for improved placement for marketing content in search engine results, social media, and advertising-enabled websites. It can also be used to precisely target relevant niche audiences based on demographics, use patterns, and other parameters.
Paid advertising is a proven method for generating new leads for your business. It can also be used to nurture leads throughout the sales funnel, optimize your conversion rates, raise brand awareness and increase engagement with prospects.
There are multiple types of paid advertising.