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Marketing Management as a Service

Scale with Ease through Marketing Management Services for B2B Companies

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What are Marketing Management Services?

Marketing Management services are a comprehensive suite of services designed to give companies the same advantages (and more) of employing an in-house marketing team, without heavy resource investment. Before the digital revolution, small in-house marketing teams were generally able to cover their company’s marketing needs. But today, where digital marketing platforms and trends change by the minute, companies need their marketers to be as dynamic as the marketplace itself. 

Inspired Marketing specializes in assembling the right marketing team to achieve your goals, when your company needs it most. Our seasoned marketing managers and experts have experience with a diverse range of B2B industries, enabling us to apply leading marketing trends across the board. If you choose to work with us, they quickly become full-fledged members of your team, immersing themselves in your products and services, learning your target audiences, and identifying and seizing new opportunities for growth.  

This means that you’ll be able to leverage top marketing talent working at a breakneck pace to give you an edge over competitors — but without the cost and time investment of employing and developing an internal marketing team.

Naturally, these tremendous advances changed the terrain of marketing forever.  

Long gone are the days of advertising via mailers filled with overwrought product descriptions or on billboards aimed at no one in particular. Marketing in the digital age, for B2C and B2B enterprises alike, is no longer about devising a path that leads to a sales transaction, but rather, it’s about cultivating a brand that fosters interaction and engagement. Today’s consumers are digital natives whose purchasing decisions are  guided by their sense of identification with the businesses they buy from. The customer is now part and parcel of the brand.

The Importance of Marketing Management Services for B2B Companies

As businesses grow, so do their opportunities. But for small and mid-sized companies that face manpower constraints, operational and customer service needs frequently trump marketing imperatives. These compromises are necessary to maintain productions, but they are also the ones that most impede growth.

Marketing Management services make the choice between growth and efficient operations obsolete.

With Inspired Marketing’s Marketing Management services for B2B companies, your company can stay focused on delivering a superior experience to customers, while a devoted marketing manager and team work to increase your brand’s exposure and drive qualified leads and conversions. 

In the post-COVID-19 era, the move from in-person business networking to mostly online meetings has had a meaningful impact on how B2B companies do business. B2B tech companies of all sizes can no longer rely on conferences or meetups to score big accounts. Now more than ever, a company’s reputation in the digital space must precede it in order to attract the necessary attention. For this reason, our marketing managers emphasize digital branding and marketing strategies to hook clients, countering the dwindling opportunities to develop partnerships organically, in-person. 

Outsourcing your marketing manager addresses these common B2B challenges in one fell swoop. Imagine scaling rapidly through high ROI online exposure, without subtracting one iota of attention from your relationships with your existing customers. Your company can be in a growth position while it keeps doing what it does best, with zero compromise on productivity. This is the power of our Marketing Management services.

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Outsourcing Marketing: A Proven Path to Growth

Outsourcing has been a formidable trend for the better part of a decade,and some of today’s most noteworthy tech unicorns – Github, Alibaba, and Skype – cite outsourcing as a key factor in their growth. But beyond the obvious economic benefit of cutting costs by 60% or more, outsourcing a marketing manager has a host of less obvious, but substantial, underlying benefits. 

Dedication: Our experience has taught us that no single marketing tool is more powerful for growth than having a dedicated marketing executive who understands your business and how best to present it on multiple channels. Led by a seasoned marketing manager, a team of experts creates and implements marketing strategies and products that will have you leading in your field, both in terms of exposure and reputation. 

Know-how: Armed with the knowledge gained by leading hundreds of campaigns in a variety of industries, outsourced marketing managers can not be matched in their versatility or their breadth of approaches. There is no substitute for experience, and a seasoned marketing manager’s exposure to countless marketing challenges supplies great power in overcoming obstacles and breaking through to new target clients. 

Innovation:  Sometimes, familiarity can lead to a lull in creativity. Inspired Marketing’s marketing managers bring fresh eyes to your business, helping you to see yourself from new angles, in new partnerships, and even in new markets.  As such, Marketing Management services have the power to inject new life into your company’s branding and  marketing initiatives. 

An Outside Eye: Everyone has blind spots-  bottlenecks in the sales pipeline or failing to spot potential growth opportunities are common experiences for companies who operate in the same market for an extended period of time. Inspired Marketing’s marketing managers are equipped to spot pitfalls and fine-tune your message and pipeline, ensuring that once potential clients are hooked, none will be lost.

How it Works

Inspired Marketing’s Marketing Management services encompass a broad range of marketing activities including:

With our accordion model, your company has the freedom to pick up expertise when you need it, and scale back when a project comes to an end. Our marketing manager leads a comprehensive process that includes research, strategy, implementation, and constant optimization to achieve your goals. 

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Contact us for Marketing Management Services

Under your marketing manager’s supervision, a dedicated team of content, social media, marketing automation, and paid advertising and lead generation experts work together seamlessly to ensure that you shine in your marketplace – making every marketing asset and campaign count.

Here’s How it’s Done.

Our marketing professionals come from a wide variety of backgrounds and fields. We hand-pick the marketing manager that is a proven mover and shaker in your industry, capable of helping your company achieve its goals. In our first meeting, we lead you through a detailed discovery process and articulate your assets, needs, and goals. After defining your agenda, our marketing manager becomes fully immersed in your business – learning your clients and processes, and working closely with all stakeholders to ensure brand consistency and alignment with your goals.

While similar service providers and products might operate in the same market(s), no two companies are alike. Our marketing managers carry out comprehensive market research to understand your market position and define your unique value propositions, and crystalize your brand values in strong messaging and content that will capture your targeted personas. 

Your marketing manager helps you identify your ideal target audience personas and main industry influencers, and unlock what your potential and existing customers want and help them to overcome barriers to action through an intensive process of market, keyword, customer intent, competitor and industry research.

Your marketing manager collaborates with your team, writers, and digital marketing experts to ensure your brand’s messaging is on point, on target, and on time. We design cross-platform digital marketing plans that emphasize visibility and engagement, all built around your objectives, budget, and changing needs. 

We use a variety of advanced digital marketing tools to track our successes and spot where improvement is needed. Each week, your marketing manager will meet with you to review campaign data, track KPIs, and set new benchmarks. We pride ourselves in our ability to offer you maximum ROI by staying abreast of developments in your market and in the digital marketing sphere, harnessing our in-house experts and external partners to continually offer your company new avenues for growth.

Ready to Take Advantage of Managed Marketing Services from Inspired Marketing?

Are you ready for an extension of your in-house team to achieve meaningful growth with zero fuss? An Inspired Marketing manager is ready to meet you to discuss leveraging our experience to meet and exceed your growth targets.

CONTACT US FOR MARKETING MANAGEMENT SERVICES

We Have Some Amazing Clients

Pasal Art Gallery & Foundry
Kryon
Qedit
Dataloop
Arcus Team
Cycognito
FloLive
Otonomo
Minerey
Clarifruit
2B Cloud clients
Crowdvocate
vered hasharon
Coderz
ozcode
israel innovation authority
Client VNT
thinklouder
client intelitek
client driivz
client bdinnovations
client dust photonics
client allot
client binah
hibob
client Whitesource
Sisense
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“When I joined Allot as VP of HR, one of my biggest challenges was recruiting new talent to meet the company’s growth and who were the right fit for our culture and values. For this reason, I turned to Inspired Marketing to help us build an employee branding strategy. And the results say it all.”
Ronit Weinstein | VP of Human ResourcesAllot
Ronit Weinstein | VP of Human Resources
“At VNT, we invest a lot in developing unique and cutting-edge technological solutions that bring real value to our customers. But, in today’s competitive online space, we understand that this isn’t always enough and that we need to also stand out amongst the competition to generate high-quality leads. That’s where we get support from Inspired Marketing.”
Lanir Shacham | Chief Executive OfficerVNT
Lanir Shacham | Chief Executive Officer
"We needed to move, and move fast, and while we had some idea of what was required, we didn’t have the resources to get it done properly and quickly. And Inspired Marketing delivered on both accounts. We got the full spectrum of expertise right away, but also the close connection and constant communication you’d expect from an in-house team. The IM staff seamlessly became an integral part of our team and continue to deliver what we need, when we need it."
Elad Mardix | CEO & Co-FounderClarifruit
Elad Mardix | CEO & Co-Founder
"Social media and marketing on digital channels were critical to help make an impact. This is where Inspired Marketing really made a difference. With their help, we were able to significantly expand our social media reach and engagement, and connect with more HR professionals, customers clients and prospect- this, when it mattered the most! Inspired marketing’s team was a genuine part of our team and helped us succeed and grow."
Zohar Haimovitch | VP of Content ExperienceHibob
Zohar Haimovitch | VP of Content Experience
“There are lots of great companies out there that are missing out on opportunities because they simply don’t understand what they can do with the cloud. We want to help more companies do more, and Inspired Marketing has helped us boost awareness about our brand and establish a name as a thought leader in the field. They’ve become a crucial part of our team, and have been instrumental in helping us reach our goals.”
Ilanit Tseyrefman Parnas | VP Marketing2bcloud
Ilanit Tseyrefman Parnas | VP Marketing
" The Inspired Marketing team supported Intelitek and was really professional. Their deep understanding of marketing to the target customer and focus on doing the most important thing was a huge help when there was just too much to get done and some focus was desperately needed."
Graham Celine | Marketing LeadIntelitek
Graham Celine | Marketing Lead
“When we first approached Inspired Marketing, we knew that we were asking for the impossible. But they took on the challenge like it was a piece of cake. Before long, we saw our dreams come true and now, our goals have been exceeded. By leveraging Inspired Marketing’s social media and content marketing services, we have been able to collaborate with more stakeholders who need car data and our wide range of SaaS offerings to make mobility easier, smarter and more lucrative. We have also established our brand as a leading platform and marketplace for mobility intelligence.”
Debbie Cohen-Abravanel, Director of MarketingOtonomo
Debbie Cohen-Abravanel, Director of Marketing
"We are a fast-paced, multi-media content factory focused on building our brand and senior leaders as thought leaders in an emerging market. We turned to Inspired Marketing to help us build an engaged community across several social media channels. The results have been amazing. Our account manager has become an integral part of our team. She is a key to building our strategy, creative brainstorming sessions, and campaign evaluations. We gratefully leveraged her knowledge (and that of the wider Inspired Marketing team) of the various social media channels and diverse communities to develop our own best practices. I highly recommend Inspired Marketing as your go to partner for social media and content marketing services."
Jodi Joseph Asiag, Head of Content and CommunicationsOtonomo
Jodi Joseph Asiag, Head of Content and Communications
“In 2016, Joonko began finding solutions to improve the lives of underrepresented professionals in the workplace. Having an unparalleled recruitment solution to match such talent with outstanding opportunities was one piece of that puzzle. Online presence and website user experience were also key to enhancing our brand recognition and providing relevant content to our audience. Inspired Marketing understood this gap and how to fill it by improving Joonko’s online marketing outcomes. In developing an effective SEO strategy, its team of experts not only took the time to research the most current and relevant insights, but also provided strong support in planning and executing actions. Inspired Marketing’s combination of proficiency and results quickly made a measurable difference in our online presence and reach, thereby increasing the diverse talent stream to companies and inclusive opportunities for candidates.”
Pe'era Feldman, VP of MarketingJoonko
Pe'era Feldman, VP of Marketing
“When I joined WhiteSource as a Global Communications manager in Jan 2021, I inherited Inspired Marketing’s social strategy. Working with the Inspired Marketing team was not only easy, but also led to excellent results. Inspired Marketing built and maintained a significant presence for WhiteSource on LinkedIn, Twitter and Facebook. LinkedIn follower growth and above-benchmark engagement rates were consistent throughout the years of our collaboration. Farrah and Rose, our account managers, were self-sufficient when it came to researching and crafting content. They needed minimal guidance from me and easily interfaced with different marketing and HR functions, just as if they were part of our in-house team. Responsive, resourceful and forward thinking, they were also always up for odd jobs, like running employee training on advocacy tools or compiling any type of custom report I could think of. I found them to be indispensable, and their name doesn't do them justice! It should be Inspiring - not Inspired Marketing.”
Shanie Weissman, Global Communications ManagerWhiteSource
Shanie Weissman, Global Communications Manager
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Case Studies

VNT
Creating a differentiated brand, messaging, and website together with VNT, and using Search Engine Optimization (SEO) and other advanced marketing tools to increase visibility and generate high-quality leads.
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Allot
Creating an employer branding strategy and Employee Value Proposition (EVP) that reflects Allot’s company culture and differentiates the company in a competitive talent market
Read more
Clarifruit
An A to Z marketing package that’s helping drive growth for Clarifruit, the world’s first AI-powered Quality Control software for the Fresh Produce industry
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Hibob
How Hibob built its social media marketing presence with the help of Inspired Marketing
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2bcloud
Building brand awareness and thought leadership for 2bcloud through paid advertising, content marketing, and outbound marketing campaigns
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Otonomo
These amazing results didn’t just happen. They were made possible through the strong relationship, communication, and close collaboration developed between Inspired Marketing and Otonomo, and by the proven social media and content marketing methods we used to deliver fast results.
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Joonko
SEO case study: Joonko achieves 127% increase in organic sessions Joonko website outcomes and competitiveness bolstered through comprehensive SEO strategy and Inspired Marketing’s signature support
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Whitesource
Social Media Marketing Case Study: The impressive growth was made possible through the close collaboration, idea sharing, tech savviness and strong relationship between Inspired Marketing and WhiteSource, and by the proven social marketing methods that we use with all our clients.
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