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Otonomo

Aspiring to create a mobility ecosystem that uses data to make every driving experience truly rewarding, Otonomo (NASDAQ: OTMO) makes car data as valuable as possible to drivers, passengers and the transportation ecosystem as a whole.

Background

Aspiring to create a mobility ecosystem that uses data to make every driving experience truly rewarding, Otonomo (NASDAQ: OTMO) makes car data as valuable as possible to drivers, passengers and the transportation ecosystem as a whole.

With a commitment to delivering solutions that adhere to the strictest privacy and security standards, Otonomo’s data services platform reshapes, harmonizes, enriches and secures connected car data so that its growing network can deliver advanced driver solutions.

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The Challenges

In the midst of the pandemic, Otonomo was looking to boost its online presence and take its social media presence to new heights with a stronger strategy that would optimize its reach, following, engagement rate, and web traffic. However, with a small marketing team, the company realized it could not afford to wait out six months for a natural growth rate so it turned to Inspired Marketing for support with social media services, and for an objective viewpoint on growth, ideas, and pain points. 

In addition, the marketing team wanted to collaborate with an experienced technical marketing writer to create content and landing pages with a fast turnaround time that would maximize web traffic and conversions. For this reason, Inspired Marketing’s content marketing services were later added to the mix.

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Goals

Otonomo had demanding social KPIs they wanted to reach:

  • 50% increase in social web traffic to be reached by the end of 2020
  • 50% increase in new sessions from social to the site by end of 2020
  • LinkedIn follower presence to double by the end of the year
  • 5% increase in engagement rate each month on all social networks
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The Process

Initially, Otonomo approached Inspired Marketing for social media services, and later, content marketing services were added to the mix. The team at Otonomo stressed the importance of working with outsourced social media and content experts who would use their methodologies and systems, become a part of their team, and consistently test and optimize for results. 

  1. Research and content strategy 

In a short time, Inspired Marketing scheduled a kick-off team call around Otonomo’s specific organic social media goals, challenges and desired outcomes. With these in mind, we researched relevant brand, industry and niche hashtags for social media. Next, we looked out for key industry influencers that could help establish Otonomo as a thought leader in the market. In addition, we also studied the relevant target audiences and personas, together with their online presence, and created scheduling timetables according to their online behavior. 

  1. Defining KPIs and deliverables

Next, we defined measurable KPIs such as engagement, reach, clicks, followers, impressions and shares to make sure we were on track to meet our goal. By monitoring these metrics, we could laser focus on the best-performing content (post, monthly eBook, weekly blogs, and guides). In addition, we used native analytics from each channel to create new insights and next steps for the company’s social communications and future social strategy on a monthly basis.

  1. Ongoing process including weekly sync and insight collection

Communication drives our process, so we started a weekly virtual sync with the marketing executive team to share ideas and stay updated with company news. The insights from our weekly sync helped us capitalize time-sensitive opportunities as that is important for social media marketing. To this end, we supported Otonomo in getting the word out when they went public on NASDAQ (OTMO) on August 17th, 2021. We also helped with their announcement when they acquired Neura, a leader in AI-powered Mobility Intelligence, on October 5th, 2021.

  1. Agility and responsiveness

Inspired marketing is a b2b tech marketing agency and our team works with our clients with the tools they need us to connect with them. To stay agile and responsive, we outlined a social media execution timeline customized to Otonomo’s project management systems. Then, we created a sample brand messaging for immediate posting, weekly series ideas, and a monthly analytical report with insights pulled from before and after our partnership. 

  1. Complimentary activities including tips on employees’ posting

Once approved by key stakeholders, we scheduled our social content in time frames that met peak audience times. We also coached employees on the best way to upload content to their personal profiles and gave them tips for engagement. Our efforts paid off as these social channels had more engagement in a short time and generated high-quality leads as well. 

  1. Collaboration

Otonomo surpassed its initial KPIs by working in tandem with Inspired Marketing to build a sustainable and customizable social and content strategy. With daily communications procedures and measurable strategies, we were able to optimize its reach, engagement, and growth – especially in a time when social media was at its most competitive point.

The Results

Working closely and transparently with the team at Otonomo and deploying our intensive social media and content marketing strategies, we were able to help Otonomo achieve the following:

  • By the end of Q2 2020 (after only two months of collaborating with Inspired Marketing, Otonomo achieved the following results on its social channels:
    • LinkedIn engagements increased by 271%
    • Twitter shares increased by over  646%
    • Facebook clicks increased by  987%
    • Twitter clicks increased by 647%
    • LinkedIn clicks increased by 432 %
  • At the end of Q4 2020, Otonomo’s LinkedIn page reached over 10,000 followers and had a total of over 80,000 social organic impressions and 2,000 clicks
  • At the end of 2021, the channels had reached a follower growth of over 132% and engagements had grown by over 1,700%

These amazing results didn’t just happen. They were made possible through the strong relationship, communication, and close collaboration developed between Inspired Marketing and Otonomo, and by the proven social media and content marketing methods we used to deliver fast results.

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When we first approached Inspired Marketing, we knew that we were asking for the impossible. But they took on the challenge like it was a piece of cake. Before long, we saw our dreams come true and now, our goals have been exceeded. By leveraging Inspired Marketing’s social media and content marketing services, we have been able to collaborate with more stakeholders who need car data and our wide range of SaaS offerings to make mobility easier, smarter and more lucrative. We have also established our brand as a leading platform and marketplace for mobility intelligence.
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Debbie Cohen-Abravanel Director of Marketing
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We are a fast-paced, multi-media content factory focused on building our brand and senior leaders as thought leaders in an emerging market. We turned to Inspired Marketing to help us build an engaged community across several social media channels. The results have been amazing. Our account manager has become an integral part of our team. She is a key to building our strategy, creative brainstorming sessions, and campaign evaluations. We gratefully leveraged her knowledge (and that of the wider Inspired Marketing team) of the various social media channels and diverse communities to develop our own best practices. I highly recommend Inspired Marketing as your go to partner for social media and content marketing services.
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Jodi Joseph Asiag Head of Content and Communications
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Client Testimonials

"Inspired Marketing proved to be an integral part of our team, propelling Intel Ignite toward success in the London launch and deal flow campaign. Their insights, innovative content creation, and execution significantly contributed to driving applications from startups and VCs. The awareness generated not only met but surpassed our expectations. We are grateful for their partnership in creating a thriving community for early-stage deep tech startups."
Sarit Rosenthal-Aviram | Global Marketing DirectorIntel Ignite
Sarit Rosenthal-Aviram | Global Marketing Director
“When I joined Allot as VP of HR, one of my biggest challenges was recruiting new talent to meet the company’s growth and who were the right fit for our culture and values. For this reason, I turned to Inspired Marketing to help us build an employee branding strategy. And the results say it all.”
Ronit Weinstein | VP of Human ResourcesAllot
Ronit Weinstein | VP of Human Resources
"Working with Inspired Marketing felt like a natural extension of our own team. They understood our vision and helped us articulate it in a way that resonated with the audience we wanted to reach. We weren't just another client; we were partners working toward a common goal: to make renewable heat solutions accessible and understood."
Zvika Klier | CEOTIGI Solar
Zvika Klier | CEO
“At Faddom, we invest a lot in developing unique and cutting-edge technological solutions that bring real value to our customers. But, in today’s competitive online space, we understand that this isn’t always enough and that we need to also stand out amongst the competition to generate high-quality leads. That’s where we get support from Inspired Marketing.”
Lanir Shacham | Chief Executive OfficerFaddom
Lanir Shacham | Chief Executive Officer
"We needed to move, and move fast, and while we had some idea of what was required, we didn’t have the resources to get it done properly and quickly. And Inspired Marketing delivered on both accounts. We got the full spectrum of expertise right away, but also the close connection and constant communication you’d expect from an in-house team. The IM staff seamlessly became an integral part of our team and continue to deliver what we need, when we need it."
Elad Mardix | CEO & Co-FounderClarifruit
Elad Mardix | CEO & Co-Founder
"Social media and marketing on digital channels were critical to help make an impact. This is where Inspired Marketing really made a difference. With their help, we were able to significantly expand our social media reach and engagement, and connect with more HR professionals, customers clients and prospect- this, when it mattered the most! Inspired marketing’s team was a genuine part of our team and helped us succeed and grow."
Zohar Haimovitch | VP of Content ExperienceHibob
Zohar Haimovitch | VP of Content Experience
“There are lots of great companies out there that are missing out on opportunities because they simply don’t understand what they can do with the cloud. We want to help more companies do more, and Inspired Marketing has helped us boost awareness about our brand and establish a name as a thought leader in the field. They’ve become a crucial part of our team, and have been instrumental in helping us reach our goals.”
Ilanit Tseyrefman Parnas | VP Marketing2bcloud
Ilanit Tseyrefman Parnas | VP Marketing
" The Inspired Marketing team supported Intelitek and was really professional. Their deep understanding of marketing to the target customer and focus on doing the most important thing was a huge help when there was just too much to get done and some focus was desperately needed."
Graham Celine | Marketing LeadIntelitek
Graham Celine | Marketing Lead
“When we first approached Inspired Marketing, we knew that we were asking for the impossible. But they took on the challenge like it was a piece of cake. Before long, we saw our dreams come true and now, our goals have been exceeded. By leveraging Inspired Marketing’s social media and content marketing services, we have been able to collaborate with more stakeholders who need car data and our wide range of SaaS offerings to make mobility easier, smarter and more lucrative. We have also established our brand as a leading platform and marketplace for mobility intelligence.”
Debbie Cohen-Abravanel, Director of MarketingOtonomo
Debbie Cohen-Abravanel, Director of Marketing
“In 2016, Joonko began finding solutions to improve the lives of underrepresented professionals in the workplace. IM understood this gap and how to fill it by improving Joonko’s online marketing outcomes. In developing an effective SEO strategy, its team of experts not only took the time to research the most current and relevant insights, but also provided strong support in planning and executing actions. IM’s combination of proficiency & results quickly made a measurable difference in our online presence and reach, thereby increasing the diverse talent stream to companies and inclusive opportunities for candidates.”
Pe'era Feldman, VP of MarketingJoonko
Pe'era Feldman, VP of Marketing
“When I joined Mend as a Global Communications manager in Jan 2021, I inherited IM’s social strategy. Working with the IM team was not only easy but also led to excellent results. They built and maintained a significant presence for Mend on LinkedIn, Twitter, and Facebook. Farrah and Rose, our account managers, were self-sufficient, responsive, resourceful, and forward-thinking when it came to researching and crafting content. just as if they were part of our in-house team. I found them to be indispensable, and their name doesn't do them justice! It should be Inspiring - not Inspired Marketing.”
Shanie Weissman, Global Communications ManagerMend
Shanie Weissman, Global Communications Manager
I would like to thank you and your team at Inspired Marketing: Rose, Tommy, Noah, and Brianna, for being kind, professional, creative, and mindful. I wanted to let you know that you did an excellent job understanding and executing our brand’s complex ecosystem in no time, so one more time — well done! Looking forward to working with you again in the future.
Asaf Golinsky | VP MarketingSayollo
Asaf Golinsky | VP Marketing
“We’re happy to have partnered with Inspired Marketing on this project” We love working with Inspired Marketing because of the way they get stuff done. Their breadth of talent and experience is always the perfect complement. Launching an EVP is never an easy task. There are many moving parts, but we’re happy to have partnered with Inspired Marketing on this project.
Cohav Nir | People and Culture Operations Director at HibobHibob
Cohav Nir | People and Culture Operations Director at Hibob
“As a startup, our needs changed frequently, so it didn’t make sense to hire according to the skillset we needed at a specific point in time. We also didn’t have the resources to hire all of the expertise we needed. By working with Inspired Marketing we were able to access the experts we needed, when we needed them​​—no delays due to long hiring processes. We got the necessary skills to compete with the larger competitors in the market. I don't have enough words to thank this amazing team that has supported me always. In startups, you sometimes need things immediately, and the team was always able to support us”.
Anna Vanier | Director of MarketingfloLIVE
Anna Vanier | Director of Marketing
"Working with Inspired Marketing has been an absolute pleasure. From the very beginning, they have felt like an extension of our team, constantly looking for creative solutions to our marketing challenges and always striving to improve results. They are true partners, and we value their proactive approach and dedication to our success. We are constantly impressed by their willingness to test and experiment in order to find new ways to drive results for our business. We are grateful to have such a reliable and flexible partner in Inspired Marketing."
Alex Kaplunov-Tov VP Business Development RentSafe
Alex Kaplunov-Tov VP Business Development
“When ThinkLouder made the decision to ramp up our marketing efforts to reach a far wider audience, we needed a marketing agency to make our vision to come to life at all the touchpoints – helping us to creating a unique, standout voice on social media, crafting informative blogs, and leveraging PR to position our company as a thought leader in our field. Inspired’s team is a seamless extension of ours — we live and breathe Agile and they get the message across – consistently, powerfully, and creatively,”
Giora Morein | Founder & CEOThinkLouder
Giora Morein | Founder & CEO
"With the help of Inspired Marketing, we found more than just a team—we found partners! When we had a bold vision, they dared to walk the road less traveled with us, take creative risks and innovation. It paid off beautifully! The IM team doesn't just understand our vision; they go above and beyond to bring it to life."
Nir Bar-Sade | VP MarketingFiverr Enterprise
Nir Bar-Sade | VP Marketing
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