- Defining KPIs and deliverables
Next, we defined measurable KPIs such as engagement, reach, clicks, followers, impressions and shares to make sure we were on track to meet our goal. By monitoring these metrics, we could laser focus on the best-performing content (post, monthly eBook, weekly blogs, and guides). In addition, we used native analytics from each channel to create new insights and next steps for the company’s social communications and future social strategy on a monthly basis.
- Ongoing process including weekly sync and insight collection
Communication drives our process, so we started a weekly virtual sync with the marketing executive team to share ideas and stay updated with company news. The insights from our weekly sync helped us capitalize time-sensitive opportunities as that is important for social media marketing. To this end, we supported Otonomo in getting the word out when they went public on NASDAQ (OTMO) on August 17th, 2021. We also helped with their announcement when they acquired Neura, a leader in AI-powered Mobility Intelligence, on October 5th, 2021.
- Agility and responsiveness
Inspired marketing is a b2b tech marketing agency and our team works with our clients with the tools they need us to connect with them. To stay agile and responsive, we outlined a social media execution timeline customized to Otonomo’s project management systems. Then, we created a sample brand messaging for immediate posting, weekly series ideas, and a monthly analytical report with insights pulled from before and after our partnership.
- Complimentary activities including tips on employees’ posting
Once approved by key stakeholders, we scheduled our social content in time frames that met peak audience times. We also coached employees on the best way to upload content to their personal profiles and gave them tips for engagement. Our efforts paid off as these social channels had more engagement in a short time and generated high-quality leads as well.
Otonomo surpassed its initial KPIs by working in tandem with Inspired Marketing to build a sustainable and customizable social and content strategy. With daily communications procedures and measurable strategies, we were able to optimize its reach, engagement, and growth – especially in a time when social media was at its most competitive point.