Dealing with the Risks & Rewards of Gen AI in Marketing, with Lasso Security's Orly Bar Lev
In this exciting episode of The Inspired Marketer, Daniela Morein-Bar engages in an in-depth conversation with Orly Bar Lev, Head of Marketing at Lasso Security, about the rapidly evolving landscape of Generative AI and its profound impact on marketing professionals. Orly shares her expertise on the potential risks associated with using AI tools like ChatGPT, including data leakage, hallucinations, and prompt injection attacks. She emphasizes the importance of understanding these risks and implementing appropriate security measures to safeguard sensitive company information and intellectual property.
Listeners will gain valuable insights into how generative AI tools can produce fake or inaccurate content, known as “hallucinations,” which can damage a brand’s reputation if published without verification and how to safely embrace generative AI to gain a competitive advantage while mitigating potential threats to their organization’s sensitive information and intellectual property.
More Episodes you may like
Impactful Communication Mastery: Public Speaking Strategies
Discover Helen Gottstein's expert public speaking strategies to captivate audiences and ensure every presentation's success.
Leadership & Crisis Communications in Times of a Crisis
Unpacking the essentials of effective crisis communication and leadership amidst crisis and turmoil with Janine Kohan from EpicComms.
LinkedIn Outbound Masterclass: Effective Tactics & Strategies
Expert B2B LinkedIn strategies for precise profiling and improved lead generation with GeoEdge's Head of Growth, Roni Kon.
Redefining SEO for Meaningful Engagement & Conversions
Yiz Segall, floLIVE's Senior Demand Gen Manager breaks down his SEO strategies that leads to conversions and more engagements.
My journey as a Digital Marketer and Founder of Inspired Marketing
Daniela Morein-Bar's journey in founding Inspired Marketing: Lessons learned from diverse challenges and terrains.
A Deep Dive into Burnout, Team Dynamics, and Self-Care
Claudia Brandt discusses burnout and team dynamics based on Prof. Dr. Andreas Rissler's Personality-abc in today's evolving workplace.
Stay Connected
Ready to unlock your potential?
Book your strategy session now to optimize your marketing efforts.
Let us help you create a user experience that converts visitors into leads.
Book your strategy session now:
Client Testimonials
"Inspired Marketing proved to be an integral part of our team, propelling Intel Ignite toward success in the London launch and deal flow campaign. Their insights, innovative content creation, and execution significantly contributed to driving applications from startups and VCs. The awareness generated not only met but surpassed our expectations. We are grateful for their partnership in creating a thriving community for early-stage deep tech startups."
Sarit Rosenthal-Aviram | Global Marketing DirectorIntel Ignite 
“When I joined Allot as VP of HR, one of my biggest challenges was recruiting new talent to meet the company’s growth and who were the right fit for our culture and values. For this reason, I turned to Inspired Marketing to help us build an employee branding strategy. And the results say it all.”
Ronit Weinstein | VP of Human ResourcesAllot 
"Working with Inspired Marketing felt like a natural extension of our own team. They understood our vision and helped us articulate it in a way that resonated with the audience we wanted to reach. We weren't just another client; we were partners working toward a common goal: to make renewable heat solutions accessible and understood."
Zvika Klier | CEOTIGI Solar 
“At Faddom, we invest a lot in developing unique and cutting-edge technological solutions that bring real value to our customers. But, in today’s competitive online space, we understand that this isn’t always enough and that we need to also stand out amongst the competition to generate high-quality leads. That’s where we get support from Inspired Marketing.”
Lanir Shacham | Chief Executive OfficerFaddom 
"We needed to move, and move fast, and while we had some idea of what was required, we didn’t have the resources to get it done properly and quickly. And Inspired Marketing delivered on both accounts. We got the full spectrum of expertise right away, but also the close connection and constant communication you’d expect from an in-house team. The IM staff seamlessly became an integral part of our team and continue to deliver what we need, when we need it."
Elad Mardix | CEO & Co-FounderClarifruit 
"Social media and marketing on digital channels were critical to help make an impact. This is where Inspired Marketing really made a difference. With their help, we were able to significantly expand our social media reach and engagement, and connect with more HR professionals, customers clients and prospect- this, when it mattered the most! Inspired marketing’s team was a genuine part of our team and helped us succeed and grow."
Zohar Haimovitch | VP of Content ExperienceHibob 
“There are lots of great companies out there that are missing out on opportunities because they simply don’t understand what they can do with the cloud. We want to help more companies do more, and Inspired Marketing has helped us boost awareness about our brand and establish a name as a thought leader in the field. They’ve become a crucial part of our team, and have been instrumental in helping us reach our goals.”
Ilanit Tseyrefman Parnas | VP Marketing2bcloud 
" The Inspired Marketing team supported Intelitek and was really professional. Their deep understanding of marketing to the target customer and focus on doing the most important thing was a huge help when there was just too much to get done and some focus was desperately needed."
Graham Celine | Marketing LeadIntelitek 
“When we first approached Inspired Marketing, we knew that we were asking for the impossible. But they took on the challenge like it was a piece of cake. Before long, we saw our dreams come true and now, our goals have been exceeded. By leveraging Inspired Marketing’s social media and content marketing services, we have been able to collaborate with more stakeholders who need car data and our wide range of SaaS offerings to make mobility easier, smarter and more lucrative. We have also established our brand as a leading platform and marketplace for mobility intelligence.”
Debbie Cohen-Abravanel, Director of MarketingOtonomo 
“In 2016, Joonko began finding solutions to improve the lives of underrepresented professionals in the workplace. IM understood this gap and how to fill it by improving Joonko’s online marketing outcomes. In developing an effective SEO strategy, its team of experts not only took the time to research the most current and relevant insights, but also provided strong support in planning and executing actions. IM’s combination of proficiency & results quickly made a measurable difference in our online presence and reach, thereby increasing the diverse talent stream to companies and inclusive opportunities for candidates.”
Pe'era Feldman, VP of MarketingJoonko 
“When I joined Mend as a Global Communications manager in Jan 2021, I inherited IM’s social strategy. Working with the IM team was not only easy but also led to excellent results. They built and maintained a significant presence for Mend on LinkedIn, Twitter, and Facebook. Farrah and Rose, our account managers, were self-sufficient, responsive, resourceful, and forward-thinking when it came to researching and crafting content. just as if they were part of our in-house team. I found them to be indispensable, and their name doesn't do them justice! It should be Inspiring - not Inspired Marketing.”
Shanie Weissman, Global Communications ManagerMend 
I would like to thank you and your team at Inspired Marketing: Rose, Tommy, Noah, and Brianna, for being kind, professional, creative, and mindful. I wanted to let you know that you did an excellent job understanding and executing our brand’s complex ecosystem in no time, so one more time — well done! Looking forward to working with you again in the future.
Asaf Golinsky | VP MarketingSayollo 
“We’re happy to have partnered with Inspired Marketing on this project”
We love working with Inspired Marketing because of the way they get stuff done. Their breadth of talent and experience is always the perfect complement. Launching an EVP is never an easy task. There are many moving parts, but we’re happy to have partnered with Inspired Marketing on this project.
Cohav Nir | People and Culture Operations Director at HibobHibob 
“As a startup, our needs changed frequently, so it didn’t make sense to hire according to the skillset we needed at a specific point in time. We also didn’t have the resources to hire all of the expertise we needed. By working with Inspired Marketing we were able to access the experts we needed, when we needed them—no delays due to long hiring processes. We got the necessary skills to compete with the larger competitors in the market. I don't have enough words to thank this amazing team that has supported me always. In startups, you sometimes need things immediately, and the team was always able to support us”.
Anna Vanier | Director of MarketingfloLIVE 
"Working with Inspired Marketing has been an absolute pleasure. From the very beginning, they have felt like an extension of our team, constantly looking for creative solutions to our marketing challenges and always striving to improve results. They are true partners, and we value their proactive approach and dedication to our success. We are constantly impressed by their willingness to test and experiment in order to find new ways to drive results for our business. We are grateful to have such a reliable and flexible partner in Inspired Marketing."
Alex Kaplunov-Tov VP Business Development RentSafe 
“When ThinkLouder made the decision to ramp up our marketing efforts to reach a far wider audience, we needed a marketing agency to make our vision to come to life at all the touchpoints – helping us to creating a unique, standout voice on social media, crafting informative blogs, and leveraging PR to position our company as a thought leader in our field. Inspired’s team is a seamless extension of ours — we live and breathe Agile and they get the message across – consistently, powerfully, and creatively,”
Giora Morein | Founder & CEOThinkLouder 
"With the help of Inspired Marketing, we found more than just a team—we found partners! When we had a bold vision, they dared to walk the road less traveled with us, take creative risks and innovation. It paid off beautifully! The IM team doesn't just understand our vision; they go above and beyond to bring it to life."
Nir Bar-Sade | VP MarketingFiverr Enterprise 
Previous
Next
Case Studies
Have more questions?
Don’t hesitate to contact us for help
One step closer to success
Inspired
Creative
Passionate
Curious
Transparent
© Copyright Inspired Marketing. All rights reserved.