Dealing with the Risks & Rewards of Gen AI in Marketing, with Lasso Security's Orly Bar Lev
In this exciting episode of The Inspired Marketer, Daniela Morein-Bar engages in an in-depth conversation with Orly Bar Lev, Head of Marketing at Lasso Security, about the rapidly evolving landscape of Generative AI and its profound impact on marketing professionals. Orly shares her expertise on the potential risks associated with using AI tools like ChatGPT, including data leakage, hallucinations, and prompt injection attacks. She emphasizes the importance of understanding these risks and implementing appropriate security measures to safeguard sensitive company information and intellectual property.
Listeners will gain valuable insights into how generative AI tools can produce fake or inaccurate content, known as “hallucinations,” which can damage a brand’s reputation if published without verification and how to safely embrace generative AI to gain a competitive advantage while mitigating potential threats to their organization’s sensitive information and intellectual property.
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