What is Employer Branding?
A strong employer brand can reduce your cost per hire by as much as 50%.
When done right, it tells the story of why your company is such a great place to work—and can establish your company as a top employer in a competitive job market.
Companies cannot afford to overlook the fact that a large part of their success rests on their ability to hire and retain the right employees. In today’s competitive job market, the best way to increase the number of high-quality and relevant candidate applications you receive and to retain your best people is to invest in your employee branding. With a thoughtful strategy in place, you can communicate your company values and encourage the talent you want to join your company and become loyal employees.