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Employer Branding

Recruit and Retain the Best Talent with Employer Branding Services for B2B Companies

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What is Employer Branding?

A strong employer brand can reduce your cost per hire by as much as 50%. 

When done right, it tells the story of why your company is such a great place to work—and can establish your company as a top employer in a competitive job market. 

Companies cannot afford to overlook the fact that a large part of their success rests on their ability to hire and retain the right employees. In today’s competitive job market, the best way to increase the number of high-quality and relevant candidate applications you receive and to retain your best people is to invest in your employee branding. With a thoughtful strategy in place, you can communicate your company values and encourage the talent you want to join your company and become loyal employees.

Learn More About Employer Branding

Why is Employer Branding Important During the Hiring Process?

80% of talent acquisition managers believe that employer branding has a significant impact on hiring great talent. 

Companies need every advantage they can get in order to recruit and sign the right candidates. It’s important to remember that job seekers are doing a lot of research on any new employer they’re considering. They want to be sure they’re making the right choice and want to imagine themselves in their future role. They’ll be asking themselves questions like:

  • What role will I have in the company’s success?
  • What is the office environment like?
  • Who are my coworkers?
  • Is the company culture more happy hour or hackathon, or maybe a mix of both?

An employer brand will answer these questions and highlight everything that makes your company unique and—frankly—better than your competition. 

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When candidates scroll through job postings on Linkedin or other job sites, you want them to stop on your ads and apply. When a recruiter reaches out to a potential hire about an opportunity, you need them to be excited and want to learn more.  That’s exactly the goal of a great employer branding strategy. It ensures that when job candidates go online to find more information about your company, they’ll like what they see and feel excited to apply.

In addition to attracting potential candidates to apply for positions at your company, your employer brand will also determine how these candidates approach the interview process and negotiate the offer stage. Will a candidate accept your offer and leave their current employer? Will a candidate give your company prime consideration over other recruiters vying for their attention? In the end, it will come down to the reputation you’ve built as an employer.

Invest in your Employer Brand to Lower Recruitment Costs and Attract Better Candidates

Without an employer brand, your company is likely to spend more money on every employee you hire. Your recruiters will work much harder and spend a lot of effort to get quality employees through the door. With a strong employer brand, your recruiters will have an easier time attracting and signing top talent.

Employer brand directly impacts the cost of recruiting, the quality of your hires, and ultimately your company’s bottom line. Companies with positive employer brands can get up to twice as many applications as those with negative or non-existent brands. Considering that today’s HR managers find it challenging to hire the talent they need, employer branding will give your recruitment efforts a much-needed boost.

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How can Inspired Marketing help with your Employer Branding?

According to research done by Glassdoor, 86% of HR professionals believe that recruitment is becoming more and more like marketing over time.

As with all marketing, a strong employer brand is all about great storytelling. That’s where Inspired Marketing comes in. We can create and execute an employer branding strategy that will turn your company into a talent magnet and reduce recruiting costs. Ready to hear more?

 

Consult with our Employer Branding Specialists

The Process:

A well-executed EVP can decrease employee turnover by 69%

An Employer Value Proposition (EVP) communicates the values of your company and what’s unique about working at your organization. This process involves in-depth conversations with your company’s leaders, HR team, and employees. By getting to know your company’s core vision, values, and culture, we can translate them into marketing materials that reflect these values and will attract the right employees.

68% of millennials visit an employer’s social media accounts to evaluate the employer’s brand.

Your company’s social media accounts are a powerful tool for attracting talent and showing off your culture and people. When a job seeker first comes into contact with your company, they’ll head straight to your social media accounts. Inspired Marketing will work with your HR team to create a social media strategy that shows off your employer brand and makes your company stand out. We’ll also work with employees to create and share content on social media that can generate buzz about your company and make them feel proud to work for your company.

According to research done by LinkedIn, the most effective tools for employer branding include company websites, online professional networks, and social media. 

Your company’s Careers page is an extension of your employer brand. Here, you can tell your company story and improve your company’s landing pages to attract the right candidates and get them to apply. Using rich media such as photos and videos and writing job descriptions that align with your culture are just a few ways we can do it. In addition, we can collect and feature employee testimonials on an ongoing basis, another powerful way to establish trust and encourage more candidates to apply.

Employee opinion is three times more credible than the CEO’s when it comes to talking about what it’s like to work in that company.

Your employees know first-hand how great it is to work at your company. Inspired Marketing will help you make it easy for them to spread the word. Working with your company’s HR team, we’ll identify creative ways to encourage employee engagement and participation in the process, including employee-generated content to share on social media, employee photoshoots, and video interviews about life at your company. We can also set up a “refer a friend” program to incentivize employees to share open roles on their social accounts and encourage their peers to apply.

According to Glassdoor research, about 75% of all active job seekers are more likely to apply for a job when the employer manages its employer brand.

Our employer branding strategies combine several different elements. Still, an essential piece of the puzzle is actively managing the employer brand and ensuring a steady stream of new content. Ongoing efforts include discussions about the latest open positions and how to promote them best. We can also create paid ad campaigns to boost strategic roles, monitoring and optimizing them on an ongoing basis. These include direct ads on LinkedIn, retargeting on Google Adwords, Facebook job promotions, and pipeline building in LinkedIn for recruiting new employees.

Ready to Create an Employer Brand that Stands Out?

We’re here to take your employer branding to the next level. See how Inspired Marketing can create buzz around your company and help you better recruit and retain top talent.

SPEAK TO US ABOUT YOUR EMPLOYER BRANDING

We Have Some Amazing Clients

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Client Testimonials

"Inspired Marketing proved to be an integral part of our team, propelling Intel Ignite toward success in the London launch and deal flow campaign. Their insights, innovative content creation, and execution significantly contributed to driving applications from startups and VCs. The awareness generated not only met but surpassed our expectations. We are grateful for their partnership in creating a thriving community for early-stage deep tech startups."
Sarit Rosenthal-Aviram | Global Marketing DirectorIntel Ignite
Sarit Rosenthal-Aviram | Global Marketing Director
“When I joined Allot as VP of HR, one of my biggest challenges was recruiting new talent to meet the company’s growth and who were the right fit for our culture and values. For this reason, I turned to Inspired Marketing to help us build an employee branding strategy. And the results say it all.”
Ronit Weinstein | VP of Human ResourcesAllot
Ronit Weinstein | VP of Human Resources
"Working with Inspired Marketing felt like a natural extension of our own team. They understood our vision and helped us articulate it in a way that resonated with the audience we wanted to reach. We weren't just another client; we were partners working toward a common goal: to make renewable heat solutions accessible and understood."
Zvika Klier | CEOTIGI Solar
Zvika Klier | CEO
“At Faddom, we invest a lot in developing unique and cutting-edge technological solutions that bring real value to our customers. But, in today’s competitive online space, we understand that this isn’t always enough and that we need to also stand out amongst the competition to generate high-quality leads. That’s where we get support from Inspired Marketing.”
Lanir Shacham | Chief Executive OfficerFaddom
Lanir Shacham | Chief Executive Officer
"We needed to move, and move fast, and while we had some idea of what was required, we didn’t have the resources to get it done properly and quickly. And Inspired Marketing delivered on both accounts. We got the full spectrum of expertise right away, but also the close connection and constant communication you’d expect from an in-house team. The IM staff seamlessly became an integral part of our team and continue to deliver what we need, when we need it."
Elad Mardix | CEO & Co-FounderClarifruit
Elad Mardix | CEO & Co-Founder
"Social media and marketing on digital channels were critical to help make an impact. This is where Inspired Marketing really made a difference. With their help, we were able to significantly expand our social media reach and engagement, and connect with more HR professionals, customers clients and prospect- this, when it mattered the most! Inspired marketing’s team was a genuine part of our team and helped us succeed and grow."
Zohar Haimovitch | VP of Content ExperienceHibob
Zohar Haimovitch | VP of Content Experience
“There are lots of great companies out there that are missing out on opportunities because they simply don’t understand what they can do with the cloud. We want to help more companies do more, and Inspired Marketing has helped us boost awareness about our brand and establish a name as a thought leader in the field. They’ve become a crucial part of our team, and have been instrumental in helping us reach our goals.”
Ilanit Tseyrefman Parnas | VP Marketing2bcloud
Ilanit Tseyrefman Parnas | VP Marketing
" The Inspired Marketing team supported Intelitek and was really professional. Their deep understanding of marketing to the target customer and focus on doing the most important thing was a huge help when there was just too much to get done and some focus was desperately needed."
Graham Celine | Marketing LeadIntelitek
Graham Celine | Marketing Lead
“When we first approached Inspired Marketing, we knew that we were asking for the impossible. But they took on the challenge like it was a piece of cake. Before long, we saw our dreams come true and now, our goals have been exceeded. By leveraging Inspired Marketing’s social media and content marketing services, we have been able to collaborate with more stakeholders who need car data and our wide range of SaaS offerings to make mobility easier, smarter and more lucrative. We have also established our brand as a leading platform and marketplace for mobility intelligence.”
Debbie Cohen-Abravanel, Director of MarketingOtonomo
Debbie Cohen-Abravanel, Director of Marketing
“In 2016, Joonko began finding solutions to improve the lives of underrepresented professionals in the workplace. IM understood this gap and how to fill it by improving Joonko’s online marketing outcomes. In developing an effective SEO strategy, its team of experts not only took the time to research the most current and relevant insights, but also provided strong support in planning and executing actions. IM’s combination of proficiency & results quickly made a measurable difference in our online presence and reach, thereby increasing the diverse talent stream to companies and inclusive opportunities for candidates.”
Pe'era Feldman, VP of MarketingJoonko
Pe'era Feldman, VP of Marketing
“When I joined Mend as a Global Communications manager in Jan 2021, I inherited IM’s social strategy. Working with the IM team was not only easy but also led to excellent results. They built and maintained a significant presence for Mend on LinkedIn, Twitter, and Facebook. Farrah and Rose, our account managers, were self-sufficient, responsive, resourceful, and forward-thinking when it came to researching and crafting content. just as if they were part of our in-house team. I found them to be indispensable, and their name doesn't do them justice! It should be Inspiring - not Inspired Marketing.”
Shanie Weissman, Global Communications ManagerMend
Shanie Weissman, Global Communications Manager
I would like to thank you and your team at Inspired Marketing: Rose, Tommy, Noah, and Brianna, for being kind, professional, creative, and mindful. I wanted to let you know that you did an excellent job understanding and executing our brand’s complex ecosystem in no time, so one more time — well done! Looking forward to working with you again in the future.
Asaf Golinsky | VP MarketingSayollo
Asaf Golinsky | VP Marketing
“We’re happy to have partnered with Inspired Marketing on this project” We love working with Inspired Marketing because of the way they get stuff done. Their breadth of talent and experience is always the perfect complement. Launching an EVP is never an easy task. There are many moving parts, but we’re happy to have partnered with Inspired Marketing on this project.
Cohav Nir | People and Culture Operations Director at HibobHibob
Cohav Nir | People and Culture Operations Director at Hibob
“As a startup, our needs changed frequently, so it didn’t make sense to hire according to the skillset we needed at a specific point in time. We also didn’t have the resources to hire all of the expertise we needed. By working with Inspired Marketing we were able to access the experts we needed, when we needed them​​—no delays due to long hiring processes. We got the necessary skills to compete with the larger competitors in the market. I don't have enough words to thank this amazing team that has supported me always. In startups, you sometimes need things immediately, and the team was always able to support us”.
Anna Vanier | Director of MarketingfloLIVE
Anna Vanier | Director of Marketing
"Working with Inspired Marketing has been an absolute pleasure. From the very beginning, they have felt like an extension of our team, constantly looking for creative solutions to our marketing challenges and always striving to improve results. They are true partners, and we value their proactive approach and dedication to our success. We are constantly impressed by their willingness to test and experiment in order to find new ways to drive results for our business. We are grateful to have such a reliable and flexible partner in Inspired Marketing."
Alex Kaplunov-Tov VP Business Development RentSafe
Alex Kaplunov-Tov VP Business Development
“When ThinkLouder made the decision to ramp up our marketing efforts to reach a far wider audience, we needed a marketing agency to make our vision to come to life at all the touchpoints – helping us to creating a unique, standout voice on social media, crafting informative blogs, and leveraging PR to position our company as a thought leader in our field. Inspired’s team is a seamless extension of ours — we live and breathe Agile and they get the message across – consistently, powerfully, and creatively,”
Giora Morein | Founder & CEOThinkLouder
Giora Morein | Founder & CEO
"With the help of Inspired Marketing, we found more than just a team—we found partners! When we had a bold vision, they dared to walk the road less traveled with us, take creative risks and innovation. It paid off beautifully! The IM team doesn't just understand our vision; they go above and beyond to bring it to life."
Nir Bar-Sade | VP MarketingFiverr Enterprise
Nir Bar-Sade | VP Marketing
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Case Studies

Intel Ignite
How Inspired Marketing fanned Intel Ignite’s flames with a successful campaign for the first London cohort. Here’s how we worked together to increase the accelerator program’s leads by over 32%.
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Fiverr Enterprise
How bold risk-taking in brand identity and content strategy paid off for Fiverr Enterprise with the Help of Inspired Marketing. By implementing a comprehensive social media strategy that leveraged LinkedIn and Twitter, Fiver Enterprise successfully reached and engaged their target audience through a series of targeted content.
Read more
floLIVE
How Inspired Marketing stepped in when floLIVE needed a marketing team that could serve as an extension of its in-house team to hit the ground running while pivoting and evolving as the company scaled up.
Read more
Clarifruit
An A to Z marketing package that’s helping drive growth for Clarifruit, the world’s first AI-powered Quality Control software for the Fresh Produce industry
Read more
RentSafe
Inspired Marketing offers RentSafe dynamic marketing solutions, acting as an extension of their in-house team and helping them stand out in a competitive industry. With Inspired Marketing’s expertise, RentSafe is able to hit the ground running and make a big impact.
Read more
TIGI
How Inspired Marketing helped TIGI Solar transcend from being local to becoming global, supported by a comprehensive marketing infrastructure, a robust social media presence, SEO strategy and effective PR.
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HiBob
How HiBob built its social media marketing presence with the help of Inspired Marketing
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Otonomo
These amazing results didn’t just happen. They were made possible through the strong relationship, communication, and close collaboration developed between Inspired Marketing and Otonomo, and by the proven social media and content marketing methods we used to deliver fast results.
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ThinkLouder
Read how Inspired Marketing helped ThinkLouder pivot into a new direction to become a highly successful online training and services company.
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HiBob
How Inspired Marketing created an EVP that communicates HiBob's culture and position as an attractive employer for talent in the technology sector.
Read more
Sayollo
Social Media Marketing Case Study: Sayollo’s team had a lot to say, but they needed a team to help them say it — to define the strategy, develop all the creative, and distribute it at the right time. That’s where Inspired’s team stepped in, acting as Sayollo’s extended social media team. The great synergy between our teams helped us to hit the ground running and work closely together to achieve the desired results.
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Faddom
Creating a differentiated brand, messaging, and website together with Faddom (formerly VNT), and using Search Engine Optimization (SEO) and other advanced marketing tools to increase visibility and generate high-quality leads.
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Allot
Creating an employer branding strategy and Employee Value Proposition (EVP) that reflects Allot’s company culture and differentiates the company in a competitive talent market
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2bcloud
Building brand awareness and thought leadership for 2bcloud through paid advertising, content marketing, and outbound marketing campaigns
Read more
Joonko
SEO case study: Joonko achieves 127% increase in organic sessions Joonko website outcomes and competitiveness bolstered through comprehensive SEO strategy and Inspired Marketing’s signature support
Read more
Mend
Social Media Marketing Case Study: The impressive growth was made possible through the close collaboration, idea sharing, tech savviness and strong relationship between Inspired Marketing and Mend (formerly WhiteSource), and by the proven social marketing methods that we use with all our clients.
Read more

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