Freelance talent is rapidly becoming a significant part of the workforce. Fiverr Enterprise (formerly Stoke Talent), a Freelance Management System (FMS), is a true trailblazer in this sector. Fiverr Enterprise enables companies and businesses to hire, onboard, and manage freelancers effectively while ensuring legal and tax compliance. By streamlining the entire freelance process, Fiverr Enterprise reduces the time spent on worrying and chasing invoices, tax docs and endless paperwork. This, in turn, provides companies with full visibility and control over their freelance workforce.
However, Fiverr Enterprise‘s journey to success wasn’t without its challenges. The company grappled with the challenge of crafting a brand persona that was both bold and provocative, one that would stir emotional engagement among their audience. They wanted to do this without oversimplifying or overcomplicating the core message. However, their initial content strategy diluted the message and persona they aimed to convey and hindered their ability to nurture leads effectively. That’s when Fiverr Enterprise turned to Inspired Marketing for help.