In this insightful episode, our CEO, Daniela Morein-Bar, and Zohar Haimovitch, Sr. Director of Strategic Communications at HiBob go into the strategic core of content marketing within the B2B tech landscape. Zohar emphasizes the integral role of strategic planning as a linchpin in the overarching marketing strategy, underlining how content must align with the company’s point of view and brand narrative. This comprehensive discussion covers the measurement paradigm, showcasing how content can be assessed from brand recognition and awareness to lead generation and demand creation.
The dialogue uncovers the nuanced interconnectedness between content strategy, market research, and the company’s unique story, offering actionable insights that promise to elevate B2B tech marketing efforts to new heights. A must-listen for B2B tech marketers.
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