Unveiling the Strategic Power of Content in B2B Tech: A Deep Dive into Strategic Planning and Brand Influence

In this insightful episode, our CEO, Daniela Morein-Bar, and Zohar Haimovitch, Sr. Director of Strategic Communications at HiBob go into the strategic core of content marketing within the B2B tech landscape. Zohar emphasizes the integral role of strategic planning as a linchpin in the overarching marketing strategy, underlining how content must align with the company’s point of view and brand narrative. This comprehensive discussion covers the measurement paradigm, showcasing how content can be assessed from brand recognition and awareness to lead generation and demand creation.

The dialogue uncovers the nuanced interconnectedness between content strategy, market research, and the company’s unique story, offering actionable insights that promise to elevate B2B tech marketing efforts to new heights. A must-listen for B2B tech marketers.

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How Inspired Marketing helped TIGI Solar transcend from being local to becoming global, supported by a comprehensive marketing infrastructure, a robust social media presence, SEO strategy & effective PR.

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Unveiling the Strategic Power of Content in B2B Tech: A Deep Dive into Strategic Planning and Brand Influence

More Episodes you may like

Navigating and Overcoming the Challenges of Rebrandings

Impactful Communication Mastery: Public Speaking Strategies

Leadership & Crisis Communications in Times of a Crisis

LinkedIn Outbound Masterclass: Effective Tactics & Strategies

Redefining SEO for Meaningful Engagement & Conversions

My journey as a Digital Marketer and Founder of Inspired Marketing

A Deep Dive into Burnout, Team Dynamics, and Self-Care

Stay Connected

Book your strategy session now:

Success Stories: Proof of Transformation

Inspired

Creative

Passionate

Curious

Transparent