Redefining SEO: How floLIVE's Holistic Approach Drives Meaningful Engagement and Conversions

Banner image

In this eye-opening episode of The Inspired Marketer, Yiz Segall, the Senior Demand Generation Manager at floLIVE, takes us on a journey through the evolving landscape of SEO. 

Yiz challenges conventional wisdom by advocating for SEO as a distribution channel, not just a tool for rankings. He emphasizes the importance of meaningful activity and engagement over mere traffic, using innovative metrics like scroll depth and time on page. 

Learn how floLIVE’s unique approach has led to a 6-7 fold increase in blog completion rates and transformed SEO into a powerful driver of high-intent leads. Yiz also shares actionable insights on content strategy, keyword research, and the role of paid media in boosting organic search. 

Tune in to discover how to build a robust SEO strategy that aligns with your business goals and delivers tangible ROI.

More Episodes you may like

episode
Navigating and Overcoming the Challenges of Rebranding
Kareen Friedman, Content Marketing Lead at Fiverr Enterprise, shares invaluable insights on the complex process of a rebrand.
episode
Impactful Communication Mastery: Public Speaking Strategies
Discover Helen Gottstein's expert public speaking strategies to captivate audiences and ensure every presentation's success.
episode
Leadership & Crisis Communications in Times of a Crisis
Unpacking the essentials of effective crisis communication and leadership amidst crisis and turmoil with Janine Kohan.
episode
A Deep Dive into Burnout, Team Dynamics, and Self-Care
Claudia Brandt discusses burnout and team dynamics based on Prof. Dr. Andreas Rissler's Personality-abc in today's evolving workplace.
episode
My journey as a Digital Marketer and Founder of Inspired Marketing
Daniela Morein-Bar's journey in founding Inspired Marketing: Lessons learned from diverse challenges and terrains.
episode
LinkedIn Outbound Masterclass: Effective Tactics & Strategies
Expert B2B LinkedIn strategies for precise profiling and improved lead generation with GeoEdge's Head of Growth, Roni Kon.
Top icon

Stay Connected

Ready to unlock your potential?
Book your strategy session now to optimize your marketing efforts.
Let us help you create a user experience that converts visitors into leads.

Book your strategy session now: