The cornerstone of any outreach campaign is targeting. Because at the end of the day, an amazing service like 2bcloud and the content we created together has to land in front of the right people to make an impact and increase brand awareness.
Therefore, we began our marketing automation and LinkedIn outbound marketing activities with an overview of 2bcloud’s main offering and business goals. This included working with the 2bcloud team to clearly define the main goals and who they wanted to reach for each campaign in terms of industry, type of organization, vertical, geography and title.
In parallel, we chose a specific focal point from 2bcloud to serve as the face of the first outbound campaign and then re-evaluated this for campaigns that followed. We provide recommendations for optimizing the LI profile of each focal point to include strategic information about 2bcloud, strategic keywords and his or her unique capabilities and achievements in the industry.
Once this is all ready and defined, we create personalized outbound sequence messages for each campaign. Whenever relevant, we included premium content like guides and whitepapers in the messaging campaigns, which boosted the reply rate.
Finally, we set up the audiences and campaigns using relevant tools and launch the campaigns. To make sure we are on the right track and getting maximum results for each campaign, we continuously monitor all campaigns and conduct ongoing A/B testing and optimization.