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Public Relations Services

Strategic PR Services for B2B Businesses

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What is Public Relations (PR)?

Public Relations (PR) involves managing how information about your company is communicated to the public, especially through the media. At Inspired Marketing, we work with the most exciting and ambitious start-up businesses in the technology space. These companies use our PR expertise to amplify their messages to create a particular brand image that they want to portray publicly. 

For B2B tech businesses, PR services refer to developing relationships with the relevant media channels to ensure that the company has visibility and is established as a thought leader in key industry publications. This can be in the form of articles, press releases, news features, interviews with journalists, and so on. 

Types of PR

There are two main types of PR and the best results come from using a combined approach.

Traditional PR

Traditional PR wears many hats like press release distribution, trade shows, event planning, speech writing, crisis communications, reputation management, and sponsorship opportunities as parts of its strategy. The most commonly used and perhaps most effective aspect of traditional PR is press outreach. Traditional PR utilizes relationships with key players in traditional media – radio, newspapers, and broadcast TV – to leverage favorable media coverage for companies. 

Digital PR

Like in traditional PR, digital PR is also based on building strategic relationships and securing placements in digital channels to gain favorable press, increase brand exposure and establish thought leadership. However, digital PR comes with additional benefits as it can also incorporate strategic keywords and be used to boost Search Engine Optimization (SEO) and link building. This also means that it is easier to measure with tools like Google Analytics. In digital PR, companies can partner with media channels, niche-specific bloggers and thought leaders, and B2B media brands.

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Why is PR so Important for your Business?

The global PR market is projected to reach $102.80 billion in 2022. This is because as more companies recover from the impact of COVID-19, they need a competitive advantage to differentiate themselves in the market. That’s why PR is so important. As a B2B tech startup company, PR services will give you opportunities to establish yourself as a thought leader and build your brand, boost public confidence in your brand, help you attract and retain customers, attract investors, and scale. 

The Challenge of Creating Effective B2B PR Campaigns

Creating a high quality PR strategy for B2B tech businesses is a different game when compared with doing PR for B2C businesses or individuals. PR for B2B tech takes a lot of expertise and experience. 

Here are a few challenges B2B tech companies encounter when creating PR campaigns: 

Defining your Audience

“Who are we addressing in this PR messaging?” This is the question that many B2B startups struggle with. Torn between writing for investors, C-level execs and the general public, it’s often difficult to decipher who you’re trying to impress with every piece. Rather than let this be your bottleneck, do what smart companies do. Let a PR expert help you take ownership of your company’s story and guide you through this and other important steps in the PR process.

Identifying the Right Channels

Like in traditional PR, digital PR is also based on building strategic relationships and securing placements in digital channels to gain favorable press, increase brand exposure and establish thought leadership. However, digital PR comes with additional benefits as it can also incorporate strategic keywords and be used to boost Search Engine Optimization (SEO) and link building. This also means that it is easier to measure with tools like Google Analytics. In digital PR, companies can partner with media channels, niche-specific bloggers and thought leaders, and B2B media brands.

Finding the Right Spin

Knowing the events or news you want to share through the right channels is one thing, but choosing the best way to put it out there is another important aspect of PR. You need to sound a little different when you want to attract investors, increase customer base or hire top talent. The style of your messaging depends on your audience, your goals, the audience’s demographic, and the specific channel you are pitching to. For instance, finding the right spin is most challenging when it comes to mitigating negative press. But there’s no need to get stressed out about all of this. Our PR expert has years of extensive B2B tech experience and will help you craft the right communication strategy across several channels (traditional and digital) to reach your intended audiences with the right message.

Cultivating Relationships with Media Experts and Influencers

For PR to be effective, you need to build long-term relationships with journalists, media experts, influencers, and bloggers in your niche. If you’ve never done PR before, identifying and reaching out to these people can be overwhelming. You will end up wasting precious time researching the teams you want to collaborate with and establishing this relationship. This could feel like going down a rabbit hole because it’s not your area of expertise.

Creating a Strong Digital Presence

Along with print media, digital media has become increasingly popular. Now, with Google, social media and other online channels, these stakeholders can get information about you from multiple online touchpoints. What they see helps them make decisions about your business. This is why you need digital PR strategies. Thankfully, at Inspired Marketing, we offer a suite of digital marketing services that complement your PR, including Search Engine Optimization (SEO), content marketing, and social media marketing to help you manage and enhance your online presence.

Topnotch PR Services for B2B Tech Companies

You’ve seen how important PR is for your B2B tech business and how it can be overwhelming to handle it on your own. That’s where we come in. With our brand value, crisis management, content creation, traditional and social media PR strategies, we’re the only PR agency you’ll ever need.

Contact us for PR Services

Here’s How it’s Done.

Our first step in the PR process is to create a list of key journalists and analysts. These are the media outlets we will be collaborating with to get the word out. Next, we will contact them for their editorial calendars and upcoming reports. After that, we’ll compile a pipeline of upcoming announcements. Then, we’ll review current opportunities and identify new options for awards and speaking submissions.

We will work together with you to customize a PR strategy that works for your business. The strategy should be implemented for at least 3-6 months to obtain more accurate results. Some of the strategic services we provide are:

  • Crafting of announcements including funding, new product launch, partner, customer wins and more
  • Positioning and messaging 
  • Distribution of announcements via a third party, i.e., Cision or Businesswire 
  • Media and analyst relations
  • Content creation of thought leadership pieces, i.e. article, interview, blog and more speaking and awards submissions 
  • Responding to journalist requests and topical issues
  • Raising profiles of key spokespersons through interviews, podcasts and speaking at events

Once we have an idea of the opportunities we are looking to take advantage of, we will start preparing topics and content (eg. blog post) for pitching, and submitting awards and speaking proposals. We will also identify rapid-fire media requests and immediately begin responding. Then, we will set up guest blogger profiles, identify, follow social media influencers and engage with them.

We continuously evaluate our efforts by examining the following parameters:

  • Measure page/site views 
  • Google Analytics 
  • Calculate cost of space – refer to publication media kit
  • Backlinks
  • Share of voice on social media platforms 
  • Rank of publication, i.e. top trade publication is ranked higher than others 
  • Relationships built with reporters means repeat requests.

These parameters will help us to  tweak the places we should improve or try a different approach.

I’m ready to grow with PR Services!

Staying Ahead of the Trends and Continuously Optimizing our Methods

As an agency, we are continually optimizing our methods to give your brand the boost it deserves. That’s why in addition to traditional media relations, social media, link building, content marketing and SEO strategy, we also offer paid advertising and influencer marketing in our digital PR  package. 

With this integrated approach to PR Services, we help our customers enhance public perception of their brand, drive traffic to their website and social media, and contribute to industry conversations. 

So if you’re looking for an international team of experts who really understand PR and can help you build a positive public image for your brand – fast – then you’ve come to the right place!

BOOK YOUR PR STRATEGY SESSION NOW

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Client Testimonials

"Inspired Marketing proved to be an integral part of our team, propelling Intel Ignite toward success in the London launch and deal flow campaign. Their insights, innovative content creation, and execution significantly contributed to driving applications from startups and VCs. The awareness generated not only met but surpassed our expectations. We are grateful for their partnership in creating a thriving community for early-stage deep tech startups."
Sarit Rosenthal-Aviram | Global Marketing DirectorIntel Ignite
Sarit Rosenthal-Aviram | Global Marketing Director
“When I joined Allot as VP of HR, one of my biggest challenges was recruiting new talent to meet the company’s growth and who were the right fit for our culture and values. For this reason, I turned to Inspired Marketing to help us build an employee branding strategy. And the results say it all.”
Ronit Weinstein | VP of Human ResourcesAllot
Ronit Weinstein | VP of Human Resources
"Working with Inspired Marketing felt like a natural extension of our own team. They understood our vision and helped us articulate it in a way that resonated with the audience we wanted to reach. We weren't just another client; we were partners working toward a common goal: to make renewable heat solutions accessible and understood."
Zvika Klier | CEOTIGI Solar
Zvika Klier | CEO
“At Faddom, we invest a lot in developing unique and cutting-edge technological solutions that bring real value to our customers. But, in today’s competitive online space, we understand that this isn’t always enough and that we need to also stand out amongst the competition to generate high-quality leads. That’s where we get support from Inspired Marketing.”
Lanir Shacham | Chief Executive OfficerFaddom
Lanir Shacham | Chief Executive Officer
"We needed to move, and move fast, and while we had some idea of what was required, we didn’t have the resources to get it done properly and quickly. And Inspired Marketing delivered on both accounts. We got the full spectrum of expertise right away, but also the close connection and constant communication you’d expect from an in-house team. The IM staff seamlessly became an integral part of our team and continue to deliver what we need, when we need it."
Elad Mardix | CEO & Co-FounderClarifruit
Elad Mardix | CEO & Co-Founder
"Social media and marketing on digital channels were critical to help make an impact. This is where Inspired Marketing really made a difference. With their help, we were able to significantly expand our social media reach and engagement, and connect with more HR professionals, customers clients and prospect- this, when it mattered the most! Inspired marketing’s team was a genuine part of our team and helped us succeed and grow."
Zohar Haimovitch | VP of Content ExperienceHibob
Zohar Haimovitch | VP of Content Experience
“There are lots of great companies out there that are missing out on opportunities because they simply don’t understand what they can do with the cloud. We want to help more companies do more, and Inspired Marketing has helped us boost awareness about our brand and establish a name as a thought leader in the field. They’ve become a crucial part of our team, and have been instrumental in helping us reach our goals.”
Ilanit Tseyrefman Parnas | VP Marketing2bcloud
Ilanit Tseyrefman Parnas | VP Marketing
" The Inspired Marketing team supported Intelitek and was really professional. Their deep understanding of marketing to the target customer and focus on doing the most important thing was a huge help when there was just too much to get done and some focus was desperately needed."
Graham Celine | Marketing LeadIntelitek
Graham Celine | Marketing Lead
“When we first approached Inspired Marketing, we knew that we were asking for the impossible. But they took on the challenge like it was a piece of cake. Before long, we saw our dreams come true and now, our goals have been exceeded. By leveraging Inspired Marketing’s social media and content marketing services, we have been able to collaborate with more stakeholders who need car data and our wide range of SaaS offerings to make mobility easier, smarter and more lucrative. We have also established our brand as a leading platform and marketplace for mobility intelligence.”
Debbie Cohen-Abravanel, Director of MarketingOtonomo
Debbie Cohen-Abravanel, Director of Marketing
“In 2016, Joonko began finding solutions to improve the lives of underrepresented professionals in the workplace. IM understood this gap and how to fill it by improving Joonko’s online marketing outcomes. In developing an effective SEO strategy, its team of experts not only took the time to research the most current and relevant insights, but also provided strong support in planning and executing actions. IM’s combination of proficiency & results quickly made a measurable difference in our online presence and reach, thereby increasing the diverse talent stream to companies and inclusive opportunities for candidates.”
Pe'era Feldman, VP of MarketingJoonko
Pe'era Feldman, VP of Marketing
“When I joined Mend as a Global Communications manager in Jan 2021, I inherited IM’s social strategy. Working with the IM team was not only easy but also led to excellent results. They built and maintained a significant presence for Mend on LinkedIn, Twitter, and Facebook. Farrah and Rose, our account managers, were self-sufficient, responsive, resourceful, and forward-thinking when it came to researching and crafting content. just as if they were part of our in-house team. I found them to be indispensable, and their name doesn't do them justice! It should be Inspiring - not Inspired Marketing.”
Shanie Weissman, Global Communications ManagerMend
Shanie Weissman, Global Communications Manager
I would like to thank you and your team at Inspired Marketing: Rose, Tommy, Noah, and Brianna, for being kind, professional, creative, and mindful. I wanted to let you know that you did an excellent job understanding and executing our brand’s complex ecosystem in no time, so one more time — well done! Looking forward to working with you again in the future.
Asaf Golinsky | VP MarketingSayollo
Asaf Golinsky | VP Marketing
“We’re happy to have partnered with Inspired Marketing on this project” We love working with Inspired Marketing because of the way they get stuff done. Their breadth of talent and experience is always the perfect complement. Launching an EVP is never an easy task. There are many moving parts, but we’re happy to have partnered with Inspired Marketing on this project.
Cohav Nir | People and Culture Operations Director at HibobHibob
Cohav Nir | People and Culture Operations Director at Hibob
“As a startup, our needs changed frequently, so it didn’t make sense to hire according to the skillset we needed at a specific point in time. We also didn’t have the resources to hire all of the expertise we needed. By working with Inspired Marketing we were able to access the experts we needed, when we needed them​​—no delays due to long hiring processes. We got the necessary skills to compete with the larger competitors in the market. I don't have enough words to thank this amazing team that has supported me always. In startups, you sometimes need things immediately, and the team was always able to support us”.
Anna Vanier | Director of MarketingfloLIVE
Anna Vanier | Director of Marketing
"Working with Inspired Marketing has been an absolute pleasure. From the very beginning, they have felt like an extension of our team, constantly looking for creative solutions to our marketing challenges and always striving to improve results. They are true partners, and we value their proactive approach and dedication to our success. We are constantly impressed by their willingness to test and experiment in order to find new ways to drive results for our business. We are grateful to have such a reliable and flexible partner in Inspired Marketing."
Alex Kaplunov-Tov VP Business Development RentSafe
Alex Kaplunov-Tov VP Business Development
“When ThinkLouder made the decision to ramp up our marketing efforts to reach a far wider audience, we needed a marketing agency to make our vision to come to life at all the touchpoints – helping us to creating a unique, standout voice on social media, crafting informative blogs, and leveraging PR to position our company as a thought leader in our field. Inspired’s team is a seamless extension of ours — we live and breathe Agile and they get the message across – consistently, powerfully, and creatively,”
Giora Morein | Founder & CEOThinkLouder
Giora Morein | Founder & CEO
"With the help of Inspired Marketing, we found more than just a team—we found partners! When we had a bold vision, they dared to walk the road less traveled with us, take creative risks and innovation. It paid off beautifully! The IM team doesn't just understand our vision; they go above and beyond to bring it to life."
Nir Bar-Sade | VP MarketingFiverr Enterprise
Nir Bar-Sade | VP Marketing
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Case Studies

Intel Ignite
How Inspired Marketing fanned Intel Ignite’s flames with a successful campaign for the first London cohort. Here’s how we worked together to increase the accelerator program’s leads by over 32%.
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Fiverr Enterprise
How bold risk-taking in brand identity and content strategy paid off for Fiverr Enterprise with the Help of Inspired Marketing. By implementing a comprehensive social media strategy that leveraged LinkedIn and Twitter, Fiver Enterprise successfully reached and engaged their target audience through a series of targeted content.
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floLIVE
How Inspired Marketing stepped in when floLIVE needed a marketing team that could serve as an extension of its in-house team to hit the ground running while pivoting and evolving as the company scaled up.
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Clarifruit
An A to Z marketing package that’s helping drive growth for Clarifruit, the world’s first AI-powered Quality Control software for the Fresh Produce industry
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RentSafe
Inspired Marketing offers RentSafe dynamic marketing solutions, acting as an extension of their in-house team and helping them stand out in a competitive industry. With Inspired Marketing’s expertise, RentSafe is able to hit the ground running and make a big impact.
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TIGI
How Inspired Marketing helped TIGI Solar transcend from being local to becoming global, supported by a comprehensive marketing infrastructure, a robust social media presence, SEO strategy and effective PR.
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HiBob
How HiBob built its social media marketing presence with the help of Inspired Marketing
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Otonomo
These amazing results didn’t just happen. They were made possible through the strong relationship, communication, and close collaboration developed between Inspired Marketing and Otonomo, and by the proven social media and content marketing methods we used to deliver fast results.
Read more
ThinkLouder
Read how Inspired Marketing helped ThinkLouder pivot into a new direction to become a highly successful online training and services company.
Read more
HiBob
How Inspired Marketing created an EVP that communicates HiBob's culture and position as an attractive employer for talent in the technology sector.
Read more
Sayollo
Social Media Marketing Case Study: Sayollo’s team had a lot to say, but they needed a team to help them say it — to define the strategy, develop all the creative, and distribute it at the right time. That’s where Inspired’s team stepped in, acting as Sayollo’s extended social media team. The great synergy between our teams helped us to hit the ground running and work closely together to achieve the desired results.
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Faddom
Creating a differentiated brand, messaging, and website together with Faddom (formerly VNT), and using Search Engine Optimization (SEO) and other advanced marketing tools to increase visibility and generate high-quality leads.
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Allot
Creating an employer branding strategy and Employee Value Proposition (EVP) that reflects Allot’s company culture and differentiates the company in a competitive talent market
Read more
2bcloud
Building brand awareness and thought leadership for 2bcloud through paid advertising, content marketing, and outbound marketing campaigns
Read more
Joonko
SEO case study: Joonko achieves 127% increase in organic sessions Joonko website outcomes and competitiveness bolstered through comprehensive SEO strategy and Inspired Marketing’s signature support
Read more
Mend
Social Media Marketing Case Study: The impressive growth was made possible through the close collaboration, idea sharing, tech savviness and strong relationship between Inspired Marketing and Mend (formerly WhiteSource), and by the proven social marketing methods that we use with all our clients.
Read more

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