What is Public Relations (PR)?
Public Relations (PR) involves managing how information about your company is communicated to the public, especially through the media. At Inspired Marketing, we work with the most exciting and ambitious start-up businesses in the technology space. These companies use our PR expertise to amplify their messages to create a particular brand image that they want to portray publicly.
For B2B tech businesses, PR services refer to developing relationships with the relevant media channels to ensure that the company has visibility and is established as a thought leader in key industry publications. This can be in the form of articles, press releases, news features, interviews with journalists, and so on.