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ThinkLouder

Read how Inspired Marketing helped ThinkLouder pivot into a new direction
to become a highly successful online training and services company.

How ThinkLouder Became a Thought Leader

What is thought leadership? Many will point to it being influential, sharing knowledge, and creating value. Some see it as an essential block in building a brand, while others think it’s a numbers game.  

It’s all that and more. It’s also this: Walking your talk.

When it became clear that the pandemic was going to bring face-to-face Scrum Master training to a halt, Giora Morein, the creative mind behind the ThinkLouder company, did what any savvy agile leader should do – he responded to change, diverted from the plan, and pivoted the business to be a highly successful online training and service company.

The journey to leading player starts with a series of important steps:

Together with Inspired Marketing’s team, ThinkLouder was already delivering value: providing relevant content to their community through their strong online social media presence. The Agile Quick Tips content had been running since 2019 and garnered thousands of views, while website traffic spiked every time a new Thinking Aloud blog was published. 

Their authentic approach covered topics such as “Why should you hold your meeting in a parking lot?” and “What does popcorn have to do with scrums?” Their process tips connected to the audience through relatable situations such as: “You’ve seen the football ref pull out a red card during a game, but what would happen if you pulled one out during a meeting?”

All great questions. The blog had the answers. The audience was inspired and wanted more.

 

When the pandemic sent most of the workforce home, going to events and meetups to speak as a thought leader was no longer possible. It was time to evolve the business and transition the company’s thought leadership to recreate the real world engagement online with the next level of marketing and content.

 

If Agile is a team sport, marketing is all about the plays...

Agile Learning is a team sport and the founder, Giora Morein and the ThinkLouder team, viewed the company’s marketing strategy in much the same way. It needs to be engaging, thought provoking, and fun, as well as practical and seamless to implement. It’s all about how to become faster and more adaptive in today’s rapidly-changing market. 

Fast forward to June 2022, when the move to TikTok started showing promising results. Giora  was already well versed in the art of the quick and snappy sound bites so the format worked well. The Inspired team’s strategy was simple: to make the audience “fans” by providing educational, inspirational and entertaining content to build awareness and trust.

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Thought Leader Topics: It’s what you say and where you say it

The strategy was a mix of evergreen content repurposed from YouTube and Ask G and reformatted for 9:16, plus new content that was developed to address some topical issues:

 

Switching careers or getting into tech — the traditional problem/solution format.
Problem: People want a career change in a lucrative industry.
Solution: Scrum Master is a viable solution for people with diverse skill sets.

Scrum Master as a career move —

Since a Scrum Master is a position most people haven’t heard about before, they want to learn more, see how they can make a difference, and have more career opportunities.

Leadership and management  techniques —

Most of these techniques have broader relevance and apply to anyone who leads a team or works in corporate organizations. 

Start your day with this hack

7430 views

Never too late to change careers

12500 views

Fastest growing remote job

 52800 views

The founder as the brand


On TikTok, Giora Morein is the brand. People want to see a consistent face that they can trust and build a relationship with. Most people follow and subscribe to the account because of him and the value he is providing. They can trust his advice and are always seeking more from him.

PR is a key play when building thought leadership
Public relations has long been a valuable tool to build long-term brand awareness. In 2022, Inspired’s PR team began identifying key industry trends such as quiet quitting and quiet firing and placing topical articles in relevant industry publications such as Training Journal and Scrum Expert.Bringing the ThinkLouder take on current trends is all part of building thought leadership. 

It’s about bringing new perspectives to the challenges people are currently facing, and casting the spotlight on how the Agile mindset and core values can help them successfully navigate the bumps and curves that lie ahead.

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Did the plays pay off?


We’ll let the numbers do the talking.

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Thanks to Inspired’s intensive efforts, during the past two years Giora’s profile reached a half million users, and he became a thought leader in the field.

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Today, ThinkLouder’s thought leadership reaches thousands of people, worldwide, on a number of leading social media channels. It’s also sharing timely insights with trainers and Agile adopters in specialized publications.

When opportunity knocks

Many saw the crisis posed by the pandemic as a threat. ThinkLouder saw it as an opportunity, swiftly building online certification courses and working closely with the Inspired team to devise a set of tactics that would provide even greater value and grow awareness to a wider audience. 

The courses attracted diverse participants with a broad skill set, including military veterans, nurses, middle-school teachers and even accountants who were ready to embrace change and saw the accessible and engaging certification courses as the first important step into a new career path. To date, over 25k  people have attended the company’s online training.

“We’ve always been guided by Scrum values. It takes courage to rapidly change course and head in a completely different direction. It takes commitment from my team and Inspired to constantly innovate, stay focused, and test our ideas. It takes openness to look at the results and make informed decisions about what’s working, what’s not, and what needs to change. Most of all, it’s about always acting with respect,” says Morein.

“When ThinkLouder made the decision to ramp up our marketing efforts to reach a far wider audience, we needed a marketing agency to make our vision to come to life at all the touchpoints – helping us to creating a unique, standout voice on social media, crafting informative blogs, and leveraging PR to position our company as a thought leader in our field. Inspired’s team is a seamless extension of ours — we live and breathe Agile and they get the message across – consistently, powerfully, and creatively,” comments Morein.

Conclusion

Ultimately, it’s about keeping pace with trends and responding quickly to market changes. Inspired’s multidisciplinary  team is committed to constantly innovating, introducing new technologies, and expanding our services to offer the broadest range of capabilities currently offered in Israel today. Our global team enables us to work with clients all over the world and offer seamless service targeted to local needs.

At the heart of our business is one key principle: viewing our clients as our partners. We see ourselves as an extension of their marketing team, the behind-the-scenes go-getters who set our sights high and do everything we can to achieve our clients’ goals. After all, their success is our success.

Interested in learning how Inspired can help your company get the attention of your customers? Talk to us.

“When ThinkLouder made the decision to ramp up our marketing efforts to reach a far wider audience, we needed a marketing agency to make our vision to come to life at all the touchpoints – helping us to creating a unique, standout voice on social media, crafting informative blogs, and leveraging PR to position our company as a thought leader in our field. Inspired’s team is a seamless extension of ours — we live and breathe Agile and they get the message across – consistently, powerfully, and creatively,”
Giora Morein Founder and CEO at ThinkLouder
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Client Testimonials

"Inspired Marketing proved to be an integral part of our team, propelling Intel Ignite toward success in the London launch and deal flow campaign. Their insights, innovative content creation, and execution significantly contributed to driving applications from startups and VCs. The awareness generated not only met but surpassed our expectations. We are grateful for their partnership in creating a thriving community for early-stage deep tech startups."
Sarit Rosenthal-Aviram | Global Marketing DirectorIntel Ignite
Sarit Rosenthal-Aviram | Global Marketing Director
“When I joined Allot as VP of HR, one of my biggest challenges was recruiting new talent to meet the company’s growth and who were the right fit for our culture and values. For this reason, I turned to Inspired Marketing to help us build an employee branding strategy. And the results say it all.”
Ronit Weinstein | VP of Human ResourcesAllot
Ronit Weinstein | VP of Human Resources
"Working with Inspired Marketing felt like a natural extension of our own team. They understood our vision and helped us articulate it in a way that resonated with the audience we wanted to reach. We weren't just another client; we were partners working toward a common goal: to make renewable heat solutions accessible and understood."
Zvika Klier | CEOTIGI Solar
Zvika Klier | CEO
“At Faddom, we invest a lot in developing unique and cutting-edge technological solutions that bring real value to our customers. But, in today’s competitive online space, we understand that this isn’t always enough and that we need to also stand out amongst the competition to generate high-quality leads. That’s where we get support from Inspired Marketing.”
Lanir Shacham | Chief Executive OfficerFaddom
Lanir Shacham | Chief Executive Officer
"We needed to move, and move fast, and while we had some idea of what was required, we didn’t have the resources to get it done properly and quickly. And Inspired Marketing delivered on both accounts. We got the full spectrum of expertise right away, but also the close connection and constant communication you’d expect from an in-house team. The IM staff seamlessly became an integral part of our team and continue to deliver what we need, when we need it."
Elad Mardix | CEO & Co-FounderClarifruit
Elad Mardix | CEO & Co-Founder
"Social media and marketing on digital channels were critical to help make an impact. This is where Inspired Marketing really made a difference. With their help, we were able to significantly expand our social media reach and engagement, and connect with more HR professionals, customers clients and prospect- this, when it mattered the most! Inspired marketing’s team was a genuine part of our team and helped us succeed and grow."
Zohar Haimovitch | VP of Content ExperienceHibob
Zohar Haimovitch | VP of Content Experience
“There are lots of great companies out there that are missing out on opportunities because they simply don’t understand what they can do with the cloud. We want to help more companies do more, and Inspired Marketing has helped us boost awareness about our brand and establish a name as a thought leader in the field. They’ve become a crucial part of our team, and have been instrumental in helping us reach our goals.”
Ilanit Tseyrefman Parnas | VP Marketing2bcloud
Ilanit Tseyrefman Parnas | VP Marketing
" The Inspired Marketing team supported Intelitek and was really professional. Their deep understanding of marketing to the target customer and focus on doing the most important thing was a huge help when there was just too much to get done and some focus was desperately needed."
Graham Celine | Marketing LeadIntelitek
Graham Celine | Marketing Lead
“When we first approached Inspired Marketing, we knew that we were asking for the impossible. But they took on the challenge like it was a piece of cake. Before long, we saw our dreams come true and now, our goals have been exceeded. By leveraging Inspired Marketing’s social media and content marketing services, we have been able to collaborate with more stakeholders who need car data and our wide range of SaaS offerings to make mobility easier, smarter and more lucrative. We have also established our brand as a leading platform and marketplace for mobility intelligence.”
Debbie Cohen-Abravanel, Director of MarketingOtonomo
Debbie Cohen-Abravanel, Director of Marketing
“In 2016, Joonko began finding solutions to improve the lives of underrepresented professionals in the workplace. IM understood this gap and how to fill it by improving Joonko’s online marketing outcomes. In developing an effective SEO strategy, its team of experts not only took the time to research the most current and relevant insights, but also provided strong support in planning and executing actions. IM’s combination of proficiency & results quickly made a measurable difference in our online presence and reach, thereby increasing the diverse talent stream to companies and inclusive opportunities for candidates.”
Pe'era Feldman, VP of MarketingJoonko
Pe'era Feldman, VP of Marketing
“When I joined Mend as a Global Communications manager in Jan 2021, I inherited IM’s social strategy. Working with the IM team was not only easy but also led to excellent results. They built and maintained a significant presence for Mend on LinkedIn, Twitter, and Facebook. Farrah and Rose, our account managers, were self-sufficient, responsive, resourceful, and forward-thinking when it came to researching and crafting content. just as if they were part of our in-house team. I found them to be indispensable, and their name doesn't do them justice! It should be Inspiring - not Inspired Marketing.”
Shanie Weissman, Global Communications ManagerMend
Shanie Weissman, Global Communications Manager
I would like to thank you and your team at Inspired Marketing: Rose, Tommy, Noah, and Brianna, for being kind, professional, creative, and mindful. I wanted to let you know that you did an excellent job understanding and executing our brand’s complex ecosystem in no time, so one more time — well done! Looking forward to working with you again in the future.
Asaf Golinsky | VP MarketingSayollo
Asaf Golinsky | VP Marketing
“We’re happy to have partnered with Inspired Marketing on this project” We love working with Inspired Marketing because of the way they get stuff done. Their breadth of talent and experience is always the perfect complement. Launching an EVP is never an easy task. There are many moving parts, but we’re happy to have partnered with Inspired Marketing on this project.
Cohav Nir | People and Culture Operations Director at HibobHibob
Cohav Nir | People and Culture Operations Director at Hibob
“As a startup, our needs changed frequently, so it didn’t make sense to hire according to the skillset we needed at a specific point in time. We also didn’t have the resources to hire all of the expertise we needed. By working with Inspired Marketing we were able to access the experts we needed, when we needed them​​—no delays due to long hiring processes. We got the necessary skills to compete with the larger competitors in the market. I don't have enough words to thank this amazing team that has supported me always. In startups, you sometimes need things immediately, and the team was always able to support us”.
Anna Vanier | Director of MarketingfloLIVE
Anna Vanier | Director of Marketing
"Working with Inspired Marketing has been an absolute pleasure. From the very beginning, they have felt like an extension of our team, constantly looking for creative solutions to our marketing challenges and always striving to improve results. They are true partners, and we value their proactive approach and dedication to our success. We are constantly impressed by their willingness to test and experiment in order to find new ways to drive results for our business. We are grateful to have such a reliable and flexible partner in Inspired Marketing."
Alex Kaplunov-Tov VP Business Development RentSafe
Alex Kaplunov-Tov VP Business Development
“When ThinkLouder made the decision to ramp up our marketing efforts to reach a far wider audience, we needed a marketing agency to make our vision to come to life at all the touchpoints – helping us to creating a unique, standout voice on social media, crafting informative blogs, and leveraging PR to position our company as a thought leader in our field. Inspired’s team is a seamless extension of ours — we live and breathe Agile and they get the message across – consistently, powerfully, and creatively,”
Giora Morein | Founder & CEOThinkLouder
Giora Morein | Founder & CEO
"With the help of Inspired Marketing, we found more than just a team—we found partners! When we had a bold vision, they dared to walk the road less traveled with us, take creative risks and innovation. It paid off beautifully! The IM team doesn't just understand our vision; they go above and beyond to bring it to life."
Nir Bar-Sade | VP MarketingFiverr Enterprise
Nir Bar-Sade | VP Marketing
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Case Studies

Intel Ignite
How Inspired Marketing fanned Intel Ignite’s flames with a successful campaign for the first London cohort. Here’s how we worked together to increase the accelerator program’s leads by over 32%.
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Fiverr Enterprise
How bold risk-taking in brand identity and content strategy paid off for Fiverr Enterprise with the Help of Inspired Marketing. By implementing a comprehensive social media strategy that leveraged LinkedIn and Twitter, Fiver Enterprise successfully reached and engaged their target audience through a series of targeted content.
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floLIVE
How Inspired Marketing stepped in when floLIVE needed a marketing team that could serve as an extension of its in-house team to hit the ground running while pivoting and evolving as the company scaled up.
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Clarifruit
An A to Z marketing package that’s helping drive growth for Clarifruit, the world’s first AI-powered Quality Control software for the Fresh Produce industry
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RentSafe
Inspired Marketing offers RentSafe dynamic marketing solutions, acting as an extension of their in-house team and helping them stand out in a competitive industry. With Inspired Marketing’s expertise, RentSafe is able to hit the ground running and make a big impact.
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TIGI
How Inspired Marketing helped TIGI Solar transcend from being local to becoming global, supported by a comprehensive marketing infrastructure, a robust social media presence, SEO strategy and effective PR.
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HiBob
How HiBob built its social media marketing presence with the help of Inspired Marketing
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Otonomo
These amazing results didn’t just happen. They were made possible through the strong relationship, communication, and close collaboration developed between Inspired Marketing and Otonomo, and by the proven social media and content marketing methods we used to deliver fast results.
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ThinkLouder
Read how Inspired Marketing helped ThinkLouder pivot into a new direction to become a highly successful online training and services company.
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HiBob
How Inspired Marketing created an EVP that communicates HiBob's culture and position as an attractive employer for talent in the technology sector.
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Sayollo
Social Media Marketing Case Study: Sayollo’s team had a lot to say, but they needed a team to help them say it — to define the strategy, develop all the creative, and distribute it at the right time. That’s where Inspired’s team stepped in, acting as Sayollo’s extended social media team. The great synergy between our teams helped us to hit the ground running and work closely together to achieve the desired results.
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Faddom
Creating a differentiated brand, messaging, and website together with Faddom (formerly VNT), and using Search Engine Optimization (SEO) and other advanced marketing tools to increase visibility and generate high-quality leads.
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Allot
Creating an employer branding strategy and Employee Value Proposition (EVP) that reflects Allot’s company culture and differentiates the company in a competitive talent market
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2bcloud
Building brand awareness and thought leadership for 2bcloud through paid advertising, content marketing, and outbound marketing campaigns
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Joonko
SEO case study: Joonko achieves 127% increase in organic sessions Joonko website outcomes and competitiveness bolstered through comprehensive SEO strategy and Inspired Marketing’s signature support
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Mend
Social Media Marketing Case Study: The impressive growth was made possible through the close collaboration, idea sharing, tech savviness and strong relationship between Inspired Marketing and Mend (formerly WhiteSource), and by the proven social marketing methods that we use with all our clients.
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