Search Engine Optimization (SEO) for B2B Tech Companies

Gain long-term visibility, credibility and leads in a competitive B2B Tech Market.

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Why B2B tech companies need SEO services

B2B tech purchases aren’t like any other sale. For one thing, they’re usually done by several decision makers. And they tend to take roughly the same amount of time, on average, as most people take to buy a house.

Put simply, procuring tech takes time. Buyers are taking all the time they need to find the very best solution for their needs. Over 50% of that time is spent researching online – and 75% of that on the first page of Google search results. And while paid traffic pulls in around 15% of B2B web traffic, well over 50% is organic, made up of discerning buyers who will need to see at least 3 pieces of convincing content before ever making contact with your sales rep.

By now, being visible on search engines is simply a non-negotiable precondition for success.

Without it, even the best content is as useful as shouting into the wind.

Begin Your Journey to SEO Excellence

Navigating the shifting sands of Google’s algorithm

B2B tech purchases aren’t like any other sale. For one thing, they’re usually done by several decision makers. And they tend to take roughly the same amount of time, on average, as most people take to buy a house.

Put simply, procuring tech takes time. Buyers are taking all the time they need to find the very best solution for their needs. Over 50% of that time is spent researching online – and 75% of that on the first page of Google search results. And while paid traffic pulls in around 15% of B2B web traffic, well over 50% is organic, made up of discerning buyers who will need to see at least 3 pieces of convincing content before ever making contact with your sales rep.

By now, being visible on search engines is simply a non-negotiable precondition for success.

Without it, even the best content is as useful as shouting into the wind.

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FADDOM

Faddom revolutionized its brand and online presence, resulting in a powerful, user-centric website optimized for search engines. Through strategic SEO and dynamic marketing techniques, visibility surged, leading to a significant increase in traffic and high-quality lead generation

+40%

in monthly website traffic

Inspired Marketing: your strategic B2B SEO partner

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Narrow focus,
deep experience

We achieve lasting results by focusing exclusively on B2B Tech. Our team powers the online presence of brands across the tech spectrum, from HRTech to the semiconductor industry.
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Holistic
Strategy

Google leaves no stone unturned - nor should your SEO strategy. From content, site structure, loading times, to searchers’ geographical location and mobile friendliness, our SEO strategists ensure all bases are covered, on an ongoing basis.
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Creativity
Meets Insight

SEO is a multi-disciplinary challenge that calls for technical and creative acumen. Our team brings combined expertise to the task of getting more visitors to your site, and creating content to turn inbound traffic into leads.
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floLIVE

Our partnership with floLIVE delivered a robust SEO strategy, resulting in a 44% increase in website sessions. Focused keyword research and content optimization, along with cohesive branding across platforms, provided floLIVE with a competitive edge in online visibility and lead generation.

+44%

increase in website sessions

How we work

Initial research: where are we, right now? (and where are your competitors?)

Our team begins with a full evaluation of your current site, content and content assets along the path of your user journey, paired with in-depth keyword and competitor research.
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The SEO audit: what’s holding the gateway to traffic shut?

The SEO audit: what’s holding the gateway to traffic shut?
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Strategy: how can we improve?

We develop a full SEO strategy based on research, and the results of the audits in steps 1 & 2. This strategy defines the sitemap, integrates prioritized keywords, and outlines content strategy and pillar page structure.
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Ongoing analysis: how do we sustain these results?

After launching the strategy, we keep close tabs on how it’s performing (and our clients’ ROI), using GA4 and deep data analysis tools to keep optimizing your online presence.
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Expert B2B SEO strategy, tailored to your needs

As an agency, we believe in talking less and doing more. We support some of the world’s most exciting tech firms and startups to optimize for search, rank for the right terms, and expand their reach, while creating the kind of user experience that converts visitors into leads.

Book your strategy session now:

We put tech innovators firmly on the digital map

bob

As a startup, our needs changed frequently, so it didn't make sense to hire according to the skillset we needed at a specific point in time. We also didn't have the resources to hire all of the expertise we needed. By working with Inspired Marketing we were able to access the experts we needed, when we needed them-no delays due to long hiring processes. We got the necessary skills to compete with the larger competitors in the market: I don't have enough words to thank this amazing team that has supported me always, In startups, you sometimes need things immediately and the team was always able to support us.

Anna Vanier
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Director of Marketing

floLIVE

flows

At Faddom, we invest a lot in developing unique and cutting-edge technological solutions that bring real value to our customers. But, in today's competitive online space, we understand that this isn't always enough and that we need to also stand out amongst the competition to generate high-quality leads. That's where we get support from Inspired Marketing.

Lanir Shacham
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Chief Executive Officer

Faddom

Intels

Working with Inspired Marketing has been an absolute pleasure. From the very beginning, they have felt like an extension of our team, constantly looking for creative solutions to our marketing challenges and always striving to improve results. They are true partners, and we value their proactive approach and dedication to our success. We are constantly impressed by their willingness to test and experiment in order to find new ways to drive results for our business We are grateful to have such a reliable and flexible partner in Inspired Marketing.

Alex Kaplunov-Tov
|

VP Business Development

RentSafe

bob

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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