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Search Engine Optimization

Google Search Engine Optimization (SEO) Agency for B2B Companies

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What is Search Engine Optimization (SEO)?

From a more technical perspective, we can describe Search Engine Optimization (SEO) as the techniques used to get better rankings for your website and content in organic search results. 

However, at Inspired Marketing, we believe that like any other marketing tool (yes, it’s a marketing tool), it’s really all about people. That’s why we prefer to think of it as follows:

SEO is about understanding what people want when they look for something online, and giving them exactly what they’re looking for. 

Simple as that! 

But while the end goal may appear to be simple, getting there can take time and requires research, planning, dedication, and lots of hard work. So it’s no surprise that many companies invest heavily in creating amazing, high-quality websites only to have them get lost in an online sea with other content that has not been optimized for SEO!

Learn More About Our SEO Services Here

Let’s illustrate using some important statistics and understand what they mean for your business.

1) 75% of people don’t look beyond the first page of search engine results.

That means you’re missing out on three-quarters of your potential customers if you’re not on the first page!

2) According to research done by Google, more than half of all search queries originate from mobile devices and this number is steadily increasing.

That means that you really need to get ranked in the top results if you want to get noticed by mobile users.

3) 60% of clicks go to the top three websites in search results.

Ok, you get the picture…

But in case you still need more convincing, here’s another thought. Basically, for every second that your website isn’t indexed and ranking well on Google and other search engines, you’re missing out on hundreds of business opportunities. 

Bottom line: search is still the best medium for being found online and this makes SEO essential to your online marketing success.

So are you ready to fly to the top of search engine rankings and make yourself visible to potential customers, at the right time? We can help.

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Google SEO Website Optimization Services for B2B Tech Companies

Search engines have one main goal – to give users the exact information they are looking for. 

For a search engine to be able to display relevant results when a user makes a search query, it needs to access an archive of available information, and this archive is known as an index. 

While it isn’t that difficult to get your website indexed by a search engine, it can be challenging to ensure that it’s linked to specific and relevant keywords. The reason for this is that in order to determine if your content is relevant for a specific search query, search engines need to take hundreds of different aspects into account – from your website’s content, structure, and loading times, through to your searcher’s geographical location and how well your website is optimized for mobile.

Tailored SEO Strategies for B2B Companies

 

That’s a lot to take into account. Lucky for you, we have in-depth knowledge about all these different aspects of SEO and use a proven, multi-pronged approach to ensure you’re giving users and search engines the best possible result for every relevant search query.

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Consult with our SEO specialists

Here’s How it’s Done

The first stage of any great SEO plan is keyword research. Or in less technical terms, taking the time to really understand what your potential customers are looking for when they use search engines (also known as user intent). We use this research to create a list of relevant keywords, which are grouped into clusters and sorted in priority of their relevance to your customer base, business, and market segment. Relevance is key to choosing the right keywords, so the more specific the keywords are, the better. Also, to increase their relevance to your target audience and give you a real boost against the competition, we also optimize these keywords for location-based searches. 

Once we’ve defined the list of keyword groups that are the most relevant to your target audience and business goals, we continue with a competitive analysis. Here, we research how your competitors rank for those keywords. This gives us even more insight into what your target audience is looking for and helps us define a more effective SEO strategy tailored to your company’s specific needs.

Next, we define a sitemap for your website, together with an ongoing content plan based on your main keywords. This is done with an understanding that in addition to optimizing for search engines, good SEO should result in a better user experience for your visitors and potential customers. We help you give them exactly what they’re looking for by providing useful and relevant content, as well as a website that works well on any device they use.

With a list of the keywords most relevant to your target audience and business goals, an understanding of what your competitors are doing online, and an optimized map for your website, we can now move into the next phase of your SEO strategy. This involves two main components: on-page SEO and off-page SEO.

Improve search engine ranking with on-page SEO

We use advanced on-page SEO techniques to ensure that all of the relevant elements on your WordPress website, Wix website, or any other website, are fully optimized. This enables search engines to more easily find your website and index it, and to interpret your content and intent accurately.

Improve reputation and authority with off-page SEO

Off-page SEO is just as important as on-page SEO. Also known as “link building”, we use off-page optimization to generate high-quality inbound links from trusted websites in your industry. This drives traffic back to your website, and significantly improves your website’s reputation and authority, which also improves search engine ranking and increases conversion rates.

While steps 1 thru 4 may be sufficient for boosting your website visibility in search engine results, step 5 is actually the most important of all to ensure your website gets the attention it deserves in the long-term. This step is ongoing and involves monitoring, reporting on, and optimizing the following metrics on a regular basis to make sure your SEO plan is on track and you can measure your success:

  • Traffic – from organic search queries to your website.
  • Conversions and leads – definition and tracking of different conversion types (visitors, leads, downloads) and leads from organic search traffic and keyword searches.  
  • Inbound links – this is used to measure how successful our off-page efforts have been. Any growth is good here, and any decline or sudden changes are examined closely.
  • Keywords and rankings – we define a list with the top 10 keywords for which you want to achieve rankings and generate monthly reports that give us insight into how these keywords are ranking. This enables us to consistently make improvements to optimize your performance.  
  • Technical status – we check your website’s technical status regularly and look for any issues such as source code errors to ensure that your SEO and you aren’t penalized for any technical issues.

We're Here to Help with all the Ins & Outs of SEO

With this integrated approach to SEO, we help our customers optimize their websites and content for search engines, improve their ranking and their chances of being found by potential customers, and create a better user experience. 

So if you’re looking for an international team of experts who really understand the ins-and-outs of integrated SEO, you’ve come to the right place!

BOOK A FREE SEO CONSULTATION

We Have Some Amazing Clients

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Client Testimonials

“When I joined Allot as VP of HR, one of my biggest challenges was recruiting new talent to meet the company’s growth and who were the right fit for our culture and values. For this reason, I turned to Inspired Marketing to help us build an employee branding strategy. And the results say it all.”
Ronit Weinstein | VP of Human ResourcesAllot
Ronit Weinstein | VP of Human Resources
“At Faddom, we invest a lot in developing unique and cutting-edge technological solutions that bring real value to our customers. But, in today’s competitive online space, we understand that this isn’t always enough and that we need to also stand out amongst the competition to generate high-quality leads. That’s where we get support from Inspired Marketing.”
Lanir Shacham | Chief Executive OfficerFaddom
Lanir Shacham | Chief Executive Officer
"We needed to move, and move fast, and while we had some idea of what was required, we didn’t have the resources to get it done properly and quickly. And Inspired Marketing delivered on both accounts. We got the full spectrum of expertise right away, but also the close connection and constant communication you’d expect from an in-house team. The IM staff seamlessly became an integral part of our team and continue to deliver what we need, when we need it."
Elad Mardix | CEO & Co-FounderClarifruit
Elad Mardix | CEO & Co-Founder
"Social media and marketing on digital channels were critical to help make an impact. This is where Inspired Marketing really made a difference. With their help, we were able to significantly expand our social media reach and engagement, and connect with more HR professionals, customers clients and prospect- this, when it mattered the most! Inspired marketing’s team was a genuine part of our team and helped us succeed and grow."
Zohar Haimovitch | VP of Content ExperienceHibob
Zohar Haimovitch | VP of Content Experience
“There are lots of great companies out there that are missing out on opportunities because they simply don’t understand what they can do with the cloud. We want to help more companies do more, and Inspired Marketing has helped us boost awareness about our brand and establish a name as a thought leader in the field. They’ve become a crucial part of our team, and have been instrumental in helping us reach our goals.”
Ilanit Tseyrefman Parnas | VP Marketing2bcloud
Ilanit Tseyrefman Parnas | VP Marketing
" The Inspired Marketing team supported Intelitek and was really professional. Their deep understanding of marketing to the target customer and focus on doing the most important thing was a huge help when there was just too much to get done and some focus was desperately needed."
Graham Celine | Marketing LeadIntelitek
Graham Celine | Marketing Lead
“When we first approached Inspired Marketing, we knew that we were asking for the impossible. But they took on the challenge like it was a piece of cake. Before long, we saw our dreams come true and now, our goals have been exceeded. By leveraging Inspired Marketing’s social media and content marketing services, we have been able to collaborate with more stakeholders who need car data and our wide range of SaaS offerings to make mobility easier, smarter and more lucrative. We have also established our brand as a leading platform and marketplace for mobility intelligence.”
Debbie Cohen-Abravanel, Director of MarketingOtonomo
Debbie Cohen-Abravanel, Director of Marketing
“In 2016, Joonko began finding solutions to improve the lives of underrepresented professionals in the workplace. IM understood this gap and how to fill it by improving Joonko’s online marketing outcomes. In developing an effective SEO strategy, its team of experts not only took the time to research the most current and relevant insights, but also provided strong support in planning and executing actions. IM’s combination of proficiency & results quickly made a measurable difference in our online presence and reach, thereby increasing the diverse talent stream to companies and inclusive opportunities for candidates.”
Pe'era Feldman, VP of MarketingJoonko
Pe'era Feldman, VP of Marketing
“When I joined Mend as a Global Communications manager in Jan 2021, I inherited IM’s social strategy. Working with the IM team was not only easy but also led to excellent results. They built and maintained a significant presence for Mend on LinkedIn, Twitter, and Facebook. Farrah and Rose, our account managers, were self-sufficient, responsive, resourceful, and forward-thinking when it came to researching and crafting content. just as if they were part of our in-house team. I found them to be indispensable, and their name doesn't do them justice! It should be Inspiring - not Inspired Marketing.”
Shanie Weissman, Global Communications ManagerMend
Shanie Weissman, Global Communications Manager
I would like to thank you and your team at Inspired Marketing: Rose, Tommy, Noah, and Brianna, for being kind, professional, creative, and mindful. I wanted to let you know that you did an excellent job understanding and executing our brand’s complex ecosystem in no time, so one more time — well done! Looking forward to working with you again in the future.
Asaf Golinsky | VP MarketingSayollo
Asaf Golinsky | VP Marketing
“We’re happy to have partnered with Inspired Marketing on this project” We love working with Inspired Marketing because of the way they get stuff done. Their breadth of talent and experience is always the perfect complement. Launching an EVP is never an easy task. There are many moving parts, but we’re happy to have partnered with Inspired Marketing on this project.
Cohav Nir | People and Culture Operations Director at HibobHibob
Cohav Nir | People and Culture Operations Director at Hibob
“As a startup, our needs changed frequently, so it didn’t make sense to hire according to the skillset we needed at a specific point in time. We also didn’t have the resources to hire all of the expertise we needed. By working with Inspired Marketing we were able to access the experts we needed, when we needed them​​—no delays due to long hiring processes. We got the necessary skills to compete with the larger competitors in the market. I don't have enough words to thank this amazing team that has supported me always. In startups, you sometimes need things immediately, and the team was always able to support us”.
Anna Vanier | Director of MarketingfloLIVE
Anna Vanier | Director of Marketing
"Working with Inspired Marketing has been an absolute pleasure. From the very beginning, they have felt like an extension of our team, constantly looking for creative solutions to our marketing challenges and always striving to improve results. They are true partners, and we value their proactive approach and dedication to our success. We are constantly impressed by their willingness to test and experiment in order to find new ways to drive results for our business. We are grateful to have such a reliable and flexible partner in Inspired Marketing."
Alex Kaplunov-Tov VP Business Development RentSafe
Alex Kaplunov-Tov VP Business Development
“When ThinkLouder made the decision to ramp up our marketing efforts to reach a far wider audience, we needed a marketing agency to make our vision to come to life at all the touchpoints – helping us to creating a unique, standout voice on social media, crafting informative blogs, and leveraging PR to position our company as a thought leader in our field. Inspired’s team is a seamless extension of ours — we live and breathe Agile and they get the message across – consistently, powerfully, and creatively,”
Giora Morein | Founder & CEOThinkLouder
Giora Morein | Founder & CEO
"With the help of Inspired Marketing, we found more than just a team—we found partners! When we had a bold vision, they dared to walk the road less traveled with us, take creative risks and innovation. It paid off beautifully! The IM team doesn't just understand our vision; they go above and beyond to bring it to life."
Nir Bar-Sade | VP MarketingFiverr Enterprise
Nir Bar-Sade | VP Marketing
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Case Studies

floLIVE
How Inspired Marketing stepped in when floLIVE needed a marketing team that could serve as an extension of its in-house team to hit the ground running while pivoting and evolving as the company scaled up.
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Otonomo
These amazing results didn’t just happen. They were made possible through the strong relationship, communication, and close collaboration developed between Inspired Marketing and Otonomo, and by the proven social media and content marketing methods we used to deliver fast results.
Read more
Fiverr Enterprise
How bold risk-taking in brand identity and content strategy paid off for Fiverr Enterprise with the Help of Inspired Marketing. By implementing a comprehensive social media strategy that leveraged LinkedIn and Twitter, Fiver Enterprise successfully reached and engaged their target audience through a series of targeted content.
Read more
ThinkLouder
Read how Inspired Marketing helped ThinkLouder pivot into a new direction to become a highly successful online training and services company.
Read more
Clarifruit
An A to Z marketing package that’s helping drive growth for Clarifruit, the world’s first AI-powered Quality Control software for the Fresh Produce industry
Read more
RentSafe
Inspired Marketing offers RentSafe dynamic marketing solutions, acting as an extension of their in-house team and helping them stand out in a competitive industry. With Inspired Marketing’s expertise, RentSafe is able to hit the ground running and make a big impact.
Read more
HiBob
How Inspired Marketing created an EVP that communicates HiBob's culture and position as an attractive employer for talent in the technology sector.
Read more
Sayollo
Social Media Marketing Case Study: Sayollo’s team had a lot to say, but they needed a team to help them say it — to define the strategy, develop all the creative, and distribute it at the right time. That’s where Inspired’s team stepped in, acting as Sayollo’s extended social media team. The great synergy between our teams helped us to hit the ground running and work closely together to achieve the desired results.
Read more
Faddom
Creating a differentiated brand, messaging, and website together with Faddom (formerly VNT), and using Search Engine Optimization (SEO) and other advanced marketing tools to increase visibility and generate high-quality leads.
Read more
Allot
Creating an employer branding strategy and Employee Value Proposition (EVP) that reflects Allot’s company culture and differentiates the company in a competitive talent market
Read more
HiBob
How HiBob built its social media marketing presence with the help of Inspired Marketing
Read more
2bcloud
Building brand awareness and thought leadership for 2bcloud through paid advertising, content marketing, and outbound marketing campaigns
Read more
Joonko
SEO case study: Joonko achieves 127% increase in organic sessions Joonko website outcomes and competitiveness bolstered through comprehensive SEO strategy and Inspired Marketing’s signature support
Read more
Mend
Social Media Marketing Case Study: The impressive growth was made possible through the close collaboration, idea sharing, tech savviness and strong relationship between Inspired Marketing and Mend (formerly WhiteSource), and by the proven social marketing methods that we use with all our clients.
Read more

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