Search Engine Optimization

Google Search Engine Optimization (SEO) Agency for B2B Companies

What is Search Engine Optimization (SEO)?

From a more technical perspective, we can describe Search Engine Optimization (SEO) as the techniques used to get better rankings for your website and content in organic search results. 

However, at Inspired Marketing, we believe that like any other marketing tool (yes, it’s a marketing tool), it’s really all about people. That’s why we prefer to think of it as follows:

SEO is about understanding what people want when they look for something online, and giving them exactly what they’re looking for. 

Simple as that! 

But while the end goal may appear to be simple, getting there can take time and requires research, planning, dedication, and lots of hard work. So it’s no surprise that many companies invest heavily in creating amazing, high-quality websites only to have them get lost in an online sea with other content that has not been optimized for SEO!

Let’s illustrate using some important statistics and understand what they mean for your business.

1) 75% of people don’t look beyond the first page of search engine results.

That means you’re missing out on three-quarters of your potential customers if you’re not on the first page!

2) According to research done by Google, more than half of all search queries originate from mobile devices and this number is steadily increasing.

That means that you really need to get ranked in the top results if you want to get noticed by mobile users.

3) 60% of clicks go to the top three websites in search results.

Ok, you get the picture…

But in case you still need more convincing, here’s another thought. Basically, for every second that your website isn’t indexed and ranking well on Google and other search engines, you’re missing out on hundreds of business opportunities. 

Bottom line: search is still the best medium for being found online and this makes SEO essential to your online marketing success.

So are you ready to fly to the top of search engine rankings and make yourself visible to potential customers, at the right time? We can help.

Google SEO Website Optimization Services for B2B Tech Companies

Search engines have one main goal – to give users the exact information they are looking for. 

For a search engine to be able to display relevant results when a user makes a search query, it needs to access an archive of available information, and this archive is known as an index. 

While it isn’t that difficult to get your website indexed by a search engine, it can be challenging to ensure that it’s linked to specific and relevant keywords. The reason for this is that in order to determine if your content is relevant for a specific search query, search engines need to take hundreds of different aspects into account – from your website’s content, structure, and loading times, through to your searcher’s geographical location and how well your website is optimized for mobile.

Tailored SEO Strategies for B2B Companies

 

That’s a lot to take into account. Lucky for you, we have in-depth knowledge about all these different aspects of SEO and use a proven, multi-pronged approach to ensure you’re giving users and search engines the best possible result for every relevant search query.

Here’s How it’s Done

The first stage of any great SEO plan is keyword research. Or in less technical terms, taking the time to really understand what your potential customers are looking for when they use search engines (also known as user intent). We use this research to create a list of relevant keywords, which are grouped into clusters and sorted in priority of their relevance to your customer base, business, and market segment. Relevance is key to choosing the right keywords, so the more specific the keywords are, the better. Also, to increase their relevance to your target audience and give you a real boost against the competition, we also optimize these keywords for location-based searches. 

Once we’ve defined the list of keyword groups that are the most relevant to your target audience and business goals, we continue with a competitive analysis. Here, we research how your competitors rank for those keywords. This gives us even more insight into what your target audience is looking for and helps us define a more effective SEO strategy tailored to your company’s specific needs.

Next, we define a sitemap for your website, together with an ongoing content plan based on your main keywords. This is done with an understanding that in addition to optimizing for search engines, good SEO should result in a better user experience for your visitors and potential customers. We help you give them exactly what they’re looking for by providing useful and relevant content, as well as a website that works well on any device they use.

With a list of the keywords most relevant to your target audience and business goals, an understanding of what your competitors are doing online, and an optimized map for your website, we can now move into the next phase of your SEO strategy. This involves two main components: on-page SEO and off-page SEO.

Improve search engine ranking with on-page SEO

We use advanced on-page SEO techniques to ensure that all of the relevant elements on your WordPress website, Wix website, or any other website, are fully optimized. This enables search engines to more easily find your website and index it, and to interpret your content and intent accurately.

Improve reputation and authority with off-page SEO

Off-page SEO is just as important as on-page SEO. Also known as “link building”, we use off-page optimization to generate high-quality inbound links from trusted websites in your industry. This drives traffic back to your website, and significantly improves your website’s reputation and authority, which also improves search engine ranking and increases conversion rates.

While steps 1 thru 4 may be sufficient for boosting your website visibility in search engine results, step 5 is actually the most important of all to ensure your website gets the attention it deserves in the long-term. This step is ongoing and involves monitoring, reporting on, and optimizing the following metrics on a regular basis to make sure your SEO plan is on track and you can measure your success:

  • Traffic – from organic search queries to your website.
  • Conversions and leads – definition and tracking of different conversion types (visitors, leads, downloads) and leads from organic search traffic and keyword searches.  
  • Inbound links – this is used to measure how successful our off-page efforts have been. Any growth is good here, and any decline or sudden changes are examined closely.
  • Keywords and rankings – we define a list with the top 10 keywords for which you want to achieve rankings and generate monthly reports that give us insight into how these keywords are ranking. This enables us to consistently make improvements to optimize your performance.  
  • Technical status – we check your website’s technical status regularly and look for any issues such as source code errors to ensure that your SEO and you aren’t penalized for any technical issues.

We're Here to Help with all the Ins & Outs of SEO

With this integrated approach to SEO, we help our customers optimize their websites and content for search engines, improve their ranking and their chances of being found by potential customers, and create a better user experience. 

So if you’re looking for an international team of experts who really understand the ins-and-outs of integrated SEO, you’ve come to the right place!

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