What is Search Engine Optimization (SEO)?
From a more technical perspective, we can describe Search Engine Optimization (SEO) as the techniques used to get better rankings for your website and content in organic search results.
However, at Inspired Marketing, we believe that like any other marketing tool (yes, it’s a marketing tool), it’s really all about people. That’s why we prefer to think of it as follows:
SEO is about understanding what people want when they look for something online, and giving them exactly what they’re looking for.
Simple as that!
But while the end goal may appear to be simple, getting there can take time and requires research, planning, dedication, and lots of hard work. So it’s no surprise that many companies invest heavily in creating amazing, high-quality websites only to have them get lost in an online sea with other content that has not been optimized for SEO!