Why B2B tech companies need SEO services
B2B tech purchases aren’t like any other sale. For one thing, they’re usually done by several decision makers. And they tend to take roughly the same amount of time, on average, as most people take to buy a house.
Put simply, procuring tech takes time. Buyers are taking all the time they need to find the very best solution for their needs. Over 50% of that time is spent researching online – and 75% of that on the first page of Google search results. And while paid traffic pulls in around 15% of B2B web traffic, well over 50% is organic, made up of discerning buyers who will need to see at least 3 pieces of convincing content before ever making contact with your sales rep.
By now, being visible on search engines is simply a non-negotiable precondition for success.
Without it, even the best content is as useful as shouting into the wind.