After creating a social media marketing plan and ideas for content, we define a schedule, write compelling content and create visual elements (including videos), and use a social media management tool to automate scheduling where possible. We use numerous tools based on our customers’ specific requirements and budget, including HubSpot, Hootsuite, Oktopost, Buffer, Sprout Social, and Postcron – all of which help us to prepare and schedule posts in advance.
It’s important to note that while scheduling posts ahead of time is important and helps ensure that our social marketing strategies are sustainable in the long-term, we also supplement these with ongoing community management which involves being online and engaging with the audience, as well as content that is time-relevant and needs to be posted as events occur. For example, social media posts about events, interesting industry trends, and more. In addition, in order to increase exposure, we complement our social media strategies with additional activities such as paid digital marketing and lead generation and employee advocacy programs that encourage employees to share relevant content on social media.