Mastering LinkedIn Outbound: Strategies & Tactics from a Growth Marketing Expert

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Step into the world of LinkedIn Outbound mastery with Roni Kon, Head of Growth Marketing at GeoEdge. He discussed how to redefine B2B lead generation and leverage LinkedIn’s sophisticated tools, like Sales Navigator, to not just reach but resonate with the ideal prospects, outlining the framework for measuring the effectiveness of LinkedIn campaigns, advocating for a data-driven approach that moves beyond mere connection counts to meaningful engagement rates.

Get an insider’s look into methodical strategies for overcoming common obstacles such as low connection rates, with actionable insights on A/B testing outreach messages and fine-tuning profiles to boost visibility and credibility. This episode isn’t just a conversation; it’s a treasure trove of field-tested LinkedIn wisdom.

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