What is Outreach Marketing?
Outreach marketing is a comprehensive digital marketing method used to reach out to key individuals from your target audiences to promote awareness of your company and offerings, and to build and nurture ongoing relationships.
Outreach campaigns combine a host of proven digital marketing techniques – including search engine optimization, content marketing, email marketing, influencer marketing, PPC, targeted social media campaigns, and more – and have been proven to drive leads, conversions, referrals, and new business.
Outreach marketing campaigns focus on segmentation and targeting – it’s the fine art of landing relevant material in front of the right people, at the right time. Marketing experts combine data from each of these elements to understand where, how, and when to approach high-value potential customers. When outreach marketing is combined with marketing automation, influential players in your target markets are taken through a seamless customer journey that bonds them to your company and helps them to take value from your offerings.
Whereas inbound marketing methods are typically used for short-term dashes to your KPIs, outreach marketing transforms these short dashes into meaningful elements of a long-term strategy. By offering a variety of engagement options for influencers (be it topic-based chat forums, webinars, or expert consultations) each step of the marketing outreach process promotes trust and rapport. Outreach elevates your brand from service provider to a nerve center for relevant industry topics. Little by little, individuals and brands discover your company’s unique value, utility, and culture, propelling incredible long-term gains.