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About us

We started down the ‘road less travelled’ more than 8 years ago, looking for a strategy that could allow established and up and coming businesses to break through the growing noise, and be clearly heard by their target audiences. Forging our own path, we struck gold – discovering a creative, results-oriented approach to branding and marketing.

STARTUP compressor

Start Up the Engine…

We support B2B technology clients in defining a new brand identity, a new tagline or a new overall vision. We do the research, come up with the messaging, create the concept and the creative to build the perfect website and show off your new positioning.

TAKE THE LEAD compressor

Take the Lead…

We support your way of doing things, complementing this with our best practices, without taking away from your existing process. We know how to get the attention of the niche markets you’re looking for to provide competitive lead generation. We monitor traffic and engagement levels, benchmarking your competitors to find quality marketing leads that fit.

Our Team of Experts

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Daniela Morein Bar

Founder & CEO

Siro Naidoo

Siro Naidoo

Director of Digital Growth

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Chief of Barketing

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Sara Mucznik

Operations Manager

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Farrah Fidler

Digital Marketing Manager

Kelli Harris

Content Creator

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Noa Rozental

Marketing Manager

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Malki Ehrlich

Digital Strategist


Dylan Arslanian

Content Creator

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Reshlin Naidu

Digital Marketing Manager

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Raya Faye Marquez

Business Support

Noga Davis

Noga Davis

PPC Manager


Meytal Lavie

SEO Specialist

Customer Centric