Your Business in the Digital Age
The advent of the internet, ecommerce, and social media platforms at the turn of the 21st century rapidly expanded the horizons and potential of businesses world over. For large and small businesses alike, customers from across the globe were suddenly within reach.
Naturally, these tremendous advances changed the terrain of marketing forever.
Long gone are the days of advertising via mailers filled with overwrought product descriptions or on billboards aimed at no one in particular. Marketing in the digital age, for B2C and B2B enterprises alike, is no longer about devising a path that leads to a sales transaction, but rather, it’s about cultivating a brand that fosters interaction and engagement. Today’s consumers are digital natives whose purchasing decisions are guided by their sense of identification with the businesses they buy from. The customer is now part and parcel of the brand.