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Content Marketing

Content Marketing Services for B2B Companies

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Your Business in the Digital Age

The advent of the internet, ecommerce, and social media platforms at the turn of the 21st century rapidly expanded the horizons and potential of businesses world over. For large and small businesses alike, customers from across the globe were suddenly within reach. 

Naturally, these tremendous advances changed the terrain of marketing forever.  

Long gone are the days of advertising via mailers filled with overwrought product descriptions or on billboards aimed at no one in particular. Marketing in the digital age, for B2C and B2B enterprises alike, is no longer about devising a path that leads to a sales transaction, but rather, it’s about cultivating a brand that fosters interaction and engagement. Today’s consumers are digital natives whose purchasing decisions are  guided by their sense of identification with the businesses they buy from. The customer is now part and parcel of the brand.

Content Marketing: A Pipeline and a Lifeline

Content Marketing is a business’ most formidable tool for creating value matches between companies. Every format ‒ be it website content, blog posts, guest articles, or YouTube spots ‒ becomes a vehicle for showcasing your thought leadership in your industry. Inspired Marketing aids B2B technology businesses like yours by telling the compelling story of your organization’s mission and values, and connecting you to the customers who will appreciate your products and services most, when they need them most. 

As part of our goal to tune the right companies into your brand, we also integrate our Content Marketing with advanced user intent research and Search Engine Optimization (SEO), integrating strategic keywords that attract the right clientele and deliver them seamlessly to your company websites.

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Engage your Target Audiences in a Meaningful Way

Content Marketing is a customer-centric marketing approach that engages target audiences with your brand in an ongoing and meaningful way. Working in tandem  with the personalization algorithms that underlie today’s search engines and social media platforms, Content Marketing enables B2B businesses to connect with the right audiences at the right time, build lasting relationships, and advance their initiatives. Properly executed, Content Marketing provides a pipeline to new customers and an indispensable lifeline for enhancing relationships with existing customers and partners.

Content Marketing is all around us, in various mediums. From the moment we wake up, we interact with a variety of content, whether it’s a listicle on Buzzfeed, a Facebook Live feed, a tweet, or a story on Instagram. Though Content Marketing is ubiquitous, its impact is undeniable. By creating constant conversation around your brand, customers get involved and incorporate your business into the daily fabric of their lives. Imagine being able to reach and bring value to your business partners and customer’s lives each day. This is the power of Content Marketing ‒ attracting the right people to your business, and keeping them there for the long-term.

Bringing Customers IN with Inbound Marketing

Inbound Marketing is the practice of using multiple techniques and approaches to catch the attention of potential prospects, offer them tools and information that are valuable to their business, and nurture them until they become your customers. Content Marketing lies at the core of Inbound Marketing, as it’s used to create engaging, relevant content for your target audience(s). 

Inspired Marketing takes a comprehensive approach to ensuring that your Inbound Marketing efforts achieve maximum impact, creating lasting bonds with potential and existing customers. We devise and implement tailored Content Marketing strategies that recruit customers from every nook and cranny of the digital sphere, creating and distributing timely content that attracts, engages, and delights the audiences that will benefit most from your brand.

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Consult with our Content Marketing specialists

Giving You What You Need to Be a Big Fish in a Giant Pond

With the vast majority of businesses moving their sales and marketing efforts online, it has become increasingly difficult for brands to stand out in the digital space. The average consumer is exposed to 4,000 to 10,000 advertisements each day. We estimate that around half of these messages are conveyed through Content Marketing. The sheer volume of daily ad exposure makes having a winning Content Marketing Strategy a vital part of every 21st century business’ success.  

Inspired Marketing’s Content Marketing team excels in creating versatile, effective content strategies and click-worthy content that support your business’ goals.  Our dedicated team of writers and social media specialists ensure that the right people fall in love with your company and stay enamored.

We do this through a multi-pronged process that includes research, strategy, implementation, and constant improvement to achieve your goals.

The Process:

We help you identify your ideal target audiences, reveal target personas, and unlock what your potential and existing customers want most through an intensive process of market, keyword, customer intent, competitor and industry research.

Our writers and marketers work with you to ensure your brand’s messaging is on point. We design cross-platform Content Marketing plans that emphasize visibility and engagement, all built around your objectives and budget. 

We use a variety of technologies, including HubSpot, Hootsuite, Oktopost, Buffer, Sprout Social, and Postcron, to implement and monitor your campaigns across content platforms. We maximize ROI by helping you to deploy your marketing initiatives through numerous stakeholders – be they your employees, strategic partners, or the customers themselves.

Always know where your campaigns stand. We review and analyze your campaigns on a constant basis, pairing our metrics with technological developments and trends in the field as changes emerge.

Ready to Make Waves with Content from Inspired Marketing?

Whether you’re looking for a broad-scope content strategy or to just want to wet your feet in the world of content marketing, we look forward to leveraging our experience to help you achieve your business goals!

CONTACT US TO GET STARTED

We Have Some Amazing Clients

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Client Testimonials

“When I joined Allot as VP of HR, one of my biggest challenges was recruiting new talent to meet the company’s growth and who were the right fit for our culture and values. For this reason, I turned to Inspired Marketing to help us build an employee branding strategy. And the results say it all.”
Ronit Weinstein | VP of Human ResourcesAllot
Ronit Weinstein | VP of Human Resources
“At Faddom, we invest a lot in developing unique and cutting-edge technological solutions that bring real value to our customers. But, in today’s competitive online space, we understand that this isn’t always enough and that we need to also stand out amongst the competition to generate high-quality leads. That’s where we get support from Inspired Marketing.”
Lanir Shacham | Chief Executive OfficerFaddom
Lanir Shacham | Chief Executive Officer
"We needed to move, and move fast, and while we had some idea of what was required, we didn’t have the resources to get it done properly and quickly. And Inspired Marketing delivered on both accounts. We got the full spectrum of expertise right away, but also the close connection and constant communication you’d expect from an in-house team. The IM staff seamlessly became an integral part of our team and continue to deliver what we need, when we need it."
Elad Mardix | CEO & Co-FounderClarifruit
Elad Mardix | CEO & Co-Founder
"Social media and marketing on digital channels were critical to help make an impact. This is where Inspired Marketing really made a difference. With their help, we were able to significantly expand our social media reach and engagement, and connect with more HR professionals, customers clients and prospect- this, when it mattered the most! Inspired marketing’s team was a genuine part of our team and helped us succeed and grow."
Zohar Haimovitch | VP of Content ExperienceHibob
Zohar Haimovitch | VP of Content Experience
“There are lots of great companies out there that are missing out on opportunities because they simply don’t understand what they can do with the cloud. We want to help more companies do more, and Inspired Marketing has helped us boost awareness about our brand and establish a name as a thought leader in the field. They’ve become a crucial part of our team, and have been instrumental in helping us reach our goals.”
Ilanit Tseyrefman Parnas | VP Marketing2bcloud
Ilanit Tseyrefman Parnas | VP Marketing
" The Inspired Marketing team supported Intelitek and was really professional. Their deep understanding of marketing to the target customer and focus on doing the most important thing was a huge help when there was just too much to get done and some focus was desperately needed."
Graham Celine | Marketing LeadIntelitek
Graham Celine | Marketing Lead
“When we first approached Inspired Marketing, we knew that we were asking for the impossible. But they took on the challenge like it was a piece of cake. Before long, we saw our dreams come true and now, our goals have been exceeded. By leveraging Inspired Marketing’s social media and content marketing services, we have been able to collaborate with more stakeholders who need car data and our wide range of SaaS offerings to make mobility easier, smarter and more lucrative. We have also established our brand as a leading platform and marketplace for mobility intelligence.”
Debbie Cohen-Abravanel, Director of MarketingOtonomo
Debbie Cohen-Abravanel, Director of Marketing
“In 2016, Joonko began finding solutions to improve the lives of underrepresented professionals in the workplace. IM understood this gap and how to fill it by improving Joonko’s online marketing outcomes. In developing an effective SEO strategy, its team of experts not only took the time to research the most current and relevant insights, but also provided strong support in planning and executing actions. IM’s combination of proficiency & results quickly made a measurable difference in our online presence and reach, thereby increasing the diverse talent stream to companies and inclusive opportunities for candidates.”
Pe'era Feldman, VP of MarketingJoonko
Pe'era Feldman, VP of Marketing
“When I joined Mend as a Global Communications manager in Jan 2021, I inherited IM’s social strategy. Working with the IM team was not only easy but also led to excellent results. They built and maintained a significant presence for Mend on LinkedIn, Twitter, and Facebook. Farrah and Rose, our account managers, were self-sufficient, responsive, resourceful, and forward-thinking when it came to researching and crafting content. just as if they were part of our in-house team. I found them to be indispensable, and their name doesn't do them justice! It should be Inspiring - not Inspired Marketing.”
Shanie Weissman, Global Communications ManagerMend
Shanie Weissman, Global Communications Manager
I would like to thank you and your team at Inspired Marketing: Rose, Tommy, Noah, and Brianna, for being kind, professional, creative, and mindful. I wanted to let you know that you did an excellent job understanding and executing our brand’s complex ecosystem in no time, so one more time — well done! Looking forward to working with you again in the future.
Asaf Golinsky | VP MarketingSayollo
Asaf Golinsky | VP Marketing
“We’re happy to have partnered with Inspired Marketing on this project” We love working with Inspired Marketing because of the way they get stuff done. Their breadth of talent and experience is always the perfect complement. Launching an EVP is never an easy task. There are many moving parts, but we’re happy to have partnered with Inspired Marketing on this project.
Cohav Nir | People and Culture Operations Director at HibobHibob
Cohav Nir | People and Culture Operations Director at Hibob
“As a startup, our needs changed frequently, so it didn’t make sense to hire according to the skillset we needed at a specific point in time. We also didn’t have the resources to hire all of the expertise we needed. By working with Inspired Marketing we were able to access the experts we needed, when we needed them​​—no delays due to long hiring processes. We got the necessary skills to compete with the larger competitors in the market. I don't have enough words to thank this amazing team that has supported me always. In startups, you sometimes need things immediately, and the team was always able to support us”.
Anna Vanier | Director of MarketingfloLIVE
Anna Vanier | Director of Marketing
"Working with Inspired Marketing has been an absolute pleasure. From the very beginning, they have felt like an extension of our team, constantly looking for creative solutions to our marketing challenges and always striving to improve results. They are true partners, and we value their proactive approach and dedication to our success. We are constantly impressed by their willingness to test and experiment in order to find new ways to drive results for our business. We are grateful to have such a reliable and flexible partner in Inspired Marketing."
Alex Kaplunov-Tov VP Business Development RentSafe
Alex Kaplunov-Tov VP Business Development
“When ThinkLouder made the decision to ramp up our marketing efforts to reach a far wider audience, we needed a marketing agency to make our vision to come to life at all the touchpoints – helping us to creating a unique, standout voice on social media, crafting informative blogs, and leveraging PR to position our company as a thought leader in our field. Inspired’s team is a seamless extension of ours — we live and breathe Agile and they get the message across – consistently, powerfully, and creatively,”
Giora Morein | Founder & CEOThinkLouder
Giora Morein | Founder & CEO
"With the help of Inspired Marketing, we found more than just a team—we found partners! When we had a bold vision, they dared to walk the road less traveled with us, take creative risks and innovation. It paid off beautifully! The IM team doesn't just understand our vision; they go above and beyond to bring it to life."
Nir Bar-Sade | VP MarketingFiverr Enterprise
Nir Bar-Sade | VP Marketing
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Case Studies

floLIVE
How Inspired Marketing stepped in when floLIVE needed a marketing team that could serve as an extension of its in-house team to hit the ground running while pivoting and evolving as the company scaled up.
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Otonomo
These amazing results didn’t just happen. They were made possible through the strong relationship, communication, and close collaboration developed between Inspired Marketing and Otonomo, and by the proven social media and content marketing methods we used to deliver fast results.
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Fiverr Enterprise
How bold risk-taking in brand identity and content strategy paid off for Fiverr Enterprise with the Help of Inspired Marketing. By implementing a comprehensive social media strategy that leveraged LinkedIn and Twitter, Fiver Enterprise successfully reached and engaged their target audience through a series of targeted content.
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ThinkLouder
Read how Inspired Marketing helped ThinkLouder pivot into a new direction to become a highly successful online training and services company.
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Clarifruit
An A to Z marketing package that’s helping drive growth for Clarifruit, the world’s first AI-powered Quality Control software for the Fresh Produce industry
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RentSafe
Inspired Marketing offers RentSafe dynamic marketing solutions, acting as an extension of their in-house team and helping them stand out in a competitive industry. With Inspired Marketing’s expertise, RentSafe is able to hit the ground running and make a big impact.
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HiBob
How Inspired Marketing created an EVP that communicates HiBob's culture and position as an attractive employer for talent in the technology sector.
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Sayollo
Social Media Marketing Case Study: Sayollo’s team had a lot to say, but they needed a team to help them say it — to define the strategy, develop all the creative, and distribute it at the right time. That’s where Inspired’s team stepped in, acting as Sayollo’s extended social media team. The great synergy between our teams helped us to hit the ground running and work closely together to achieve the desired results.
Read more
Faddom
Creating a differentiated brand, messaging, and website together with Faddom (formerly VNT), and using Search Engine Optimization (SEO) and other advanced marketing tools to increase visibility and generate high-quality leads.
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Allot
Creating an employer branding strategy and Employee Value Proposition (EVP) that reflects Allot’s company culture and differentiates the company in a competitive talent market
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HiBob
How HiBob built its social media marketing presence with the help of Inspired Marketing
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2bcloud
Building brand awareness and thought leadership for 2bcloud through paid advertising, content marketing, and outbound marketing campaigns
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Joonko
SEO case study: Joonko achieves 127% increase in organic sessions Joonko website outcomes and competitiveness bolstered through comprehensive SEO strategy and Inspired Marketing’s signature support
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Mend
Social Media Marketing Case Study: The impressive growth was made possible through the close collaboration, idea sharing, tech savviness and strong relationship between Inspired Marketing and Mend (formerly WhiteSource), and by the proven social marketing methods that we use with all our clients.
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