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Content Marketing

Content Marketing Services for B2B Companies

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Your Business in the Digital Age

The advent of the internet, ecommerce, and social media platforms at the turn of the 21st century rapidly expanded the horizons and potential of businesses world over. For large and small businesses alike, customers from across the globe were suddenly within reach. 

Naturally, these tremendous advances changed the terrain of marketing forever.  

Long gone are the days of advertising via mailers filled with overwrought product descriptions or on billboards aimed at no one in particular. Marketing in the digital age, for B2C and B2B enterprises alike, is no longer about devising a path that leads to a sales transaction, but rather, it’s about cultivating a brand that fosters interaction and engagement. Today’s consumers are digital natives whose purchasing decisions are  guided by their sense of identification with the businesses they buy from. The customer is now part and parcel of the brand.

Content Marketing: A Pipeline and a Lifeline

Content Marketing is a business’ most formidable tool for creating value matches between companies. Every format ‒ be it website content, blog posts, guest articles, or YouTube spots ‒ becomes a vehicle for showcasing your thought leadership in your industry. Inspired Marketing aids B2B technology businesses like yours by telling the compelling story of your organization’s mission and values, and connecting you to the customers who will appreciate your products and services most, when they need them most. 

As part of our goal to tune the right companies into your brand, we also integrate our Content Marketing with advanced user intent research and Search Engine Optimization (SEO), integrating strategic keywords that attract the right clientele and deliver them seamlessly to your company websites.

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Engage your Target Audiences in a Meaningful Way

Content Marketing is a customer-centric marketing approach that engages target audiences with your brand in an ongoing and meaningful way. Working in tandem  with the personalization algorithms that underlie today’s search engines and social media platforms, Content Marketing enables B2B businesses to connect with the right audiences at the right time, build lasting relationships, and advance their initiatives. Properly executed, Content Marketing provides a pipeline to new customers and an indispensable lifeline for enhancing relationships with existing customers and partners.

Content Marketing is all around us, in various mediums. From the moment we wake up, we interact with a variety of content, whether it’s a listicle on Buzzfeed, a Facebook Live feed, a tweet, or a story on Instagram. Though Content Marketing is ubiquitous, its impact is undeniable. By creating constant conversation around your brand, customers get involved and incorporate your business into the daily fabric of their lives. Imagine being able to reach and bring value to your business partners and customer’s lives each day. This is the power of Content Marketing ‒ attracting the right people to your business, and keeping them there for the long-term.

Bringing Customers IN with Inbound Marketing

Inbound Marketing is the practice of using multiple techniques and approaches to catch the attention of potential prospects, offer them tools and information that are valuable to their business, and nurture them until they become your customers. Content Marketing lies at the core of Inbound Marketing, as it’s used to create engaging, relevant content for your target audience(s). 

Inspired Marketing takes a comprehensive approach to ensuring that your Inbound Marketing efforts achieve maximum impact, creating lasting bonds with potential and existing customers. We devise and implement tailored Content Marketing strategies that recruit customers from every nook and cranny of the digital sphere, creating and distributing timely content that attracts, engages, and delights the audiences that will benefit most from your brand.

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Giving You What You Need to Be a Big Fish in a Giant Pond

With the vast majority of businesses moving their sales and marketing efforts online, it has become increasingly difficult for brands to stand out in the digital space. The average consumer is exposed to 4,000 to 10,000 advertisements each day. We estimate that around half of these messages are conveyed through Content Marketing. The sheer volume of daily ad exposure makes having a winning Content Marketing Strategy a vital part of every 21st century business’ success.  

Inspired Marketing’s Content Marketing team excels in creating versatile, effective content strategies and click-worthy content that support your business’ goals.  Our dedicated team of writers and social media specialists ensure that the right people fall in love with your company and stay enamored.

We do this through a multi-pronged process that includes research, strategy, implementation, and constant improvement to achieve your goals.

The Process:

We help you identify your ideal target audiences, reveal target personas, and unlock what your potential and existing customers want most through an intensive process of market, keyword, customer intent, competitor and industry research.

Our writers and marketers work with you to ensure your brand’s messaging is on point. We design cross-platform Content Marketing plans that emphasize visibility and engagement, all built around your objectives and budget. 

We use a variety of technologies, including HubSpot, Hootsuite, Oktopost, Buffer, Sprout Social, and Postcron, to implement and monitor your campaigns across content platforms. We maximize ROI by helping you to deploy your marketing initiatives through numerous stakeholders – be they your employees, strategic partners, or the customers themselves.

Always know where your campaigns stand. We review and analyze your campaigns on a constant basis, pairing our metrics with technological developments and trends in the field as changes emerge.

Ready to Make Waves with Content from Inspired Marketing?

Whether you’re looking for a broad-scope content strategy or to just want to wet your feet in the world of content marketing, we look forward to leveraging our experience to help you achieve your business goals!

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