How Recent Trends in the Industry Are Affecting Different Job Titles in Marketing

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How Recent Trends in the Industry are Affecting Marketing Job Titles The world of digital marketing has been going through a dramatic change and this is having a significant effect on marketing job titles. As companies are compelled to adapt to the current situation, they are moving from a business model based on in-person business […]

Is Your Virtual Event Marketing Showing Your Business From its Best Side?

Virtual Event Marketing

It should come as no surprise that 70% of event professionals have moved at least some of their in-person events online during the last six months. Looking at the research below, it’s interesting to see the different ways that marketing professionals are attempting to turn their well-honed physical events into equally successful virtual experiences. A […]

How Can Instagram Help B2B Businesses?

how can Instagram help B2B businesses

Introduction: how can Instagram help B2B businesses? It’s no secret that social media is a vital marketing tool for businesses. Although Instagram has been on the market since 2011, organizations are only recently starting to understand the role it plays to increasing brand awareness. But how can B2B businesses leverage Instagram to reach their target […]