Product Marketing: The Missing Link Between Product, Marketing & Sales
In this episode of The Inspired Marketing Podcast, Daniela Morein-Bar sits down with Yitzy Tannenbaum, Product Marketing leader at Palo Alto Networks, to demystify one of the most misunderstood roles in B2B tech: product marketing.
Drawing from experience at global companies like IBM, Meta, and Palo Alto Networks, Yitzy discusses why product marketing is the essential bridge between R&D, marketing, and sales, and also why most organizations add it too late. He explains how top PMMs influence roadmap decisions, build tight market-backed messaging, shape winning sales stories, and drive revenue by deeply understanding the customer, competition, and market environments.
More Episodes you may like
Leveraging the Power and Usage of AI in Content Marketing
Learn how Pe'era Feldman has mastered the art of using AI tools for deep research and content creation.
Dealing with the Risks & Rewards of Gen AI in Marketing
Orly Bar Lev, Head of Marketing at Lasso Security talks about the evolving landscape of Gen AI and its impact on marketing professionals.
Unveiling the Strategic Power of Content & Brand Building in B2B Tech
Zohar Haimovitch, Sr. Director of Strategic Comms at HiBob goes into the core of content marketing within the B2B tech landscape.
Navigating and Overcoming the Challenges of Rebranding
Kareen Friedman, Content Marketing Lead at Fiverr Enterprise, shares invaluable insights on the complex process of a rebrand.
Leveraging the Power and Usage of AI in Content Marketing
Learn how Pe'era Feldman has mastered the art of using AI tools for deep research and content creation.
Redefining SEO for Meaningful Engagement & Conversions
Yiz Segall, floLIVE's Senior Demand Gen Manager breaks down his SEO strategies that leads to conversions and more engagements.
My journey as a Digital Marketer & Founder of Inspired Marketing
Daniela's journey about why she started Inspired Marketing, the lessons she learnt & her life experiences she gained.
LinkedIn Outbound Masterclass: Effective Tactics & Strategies
Expert B2B LinkedIn strategies for precise profiling and improved lead generation with GeoEdge's Head of Growth, Roni Kon.
Leadership & Crisis Communications in Times of a Crisis
Unpacking the essentials of effective crisis communication and leadership amidst crisis and turmoil with Janine Kohan.
Stay Connected
Ready to unlock your potential?
Book your strategy session now to optimize your marketing efforts.
Let us help you create a user experience that converts visitors into leads.
Book your strategy session now:
Success Stories: Proof of Transformation
Read how Inspired Marketing’s comprehensive support helped Intel® Liftoff exceed targets and establish a strong foundation in the AI startup accelerator space in 2023.
How Inspired Marketing stepped in when floLIVE needed a marketing team that could serve as an extension of its in-house team to hit the ground running, while pivoting and evolving as the company scaled up.
Inspired Marketing offers RentSafe dynamic marketing solutions, acting as an extension of their in-house team and helping them stand out in a competitive industry. RentSafe was able to hit the ground running.
How Inspired Marketing fanned Intel® Ignite’s flames with a successful campaign for the first London cohort. Here’s how we worked together to increase the accelerator program’s leads by 32%.
How Inspired Marketing helped TIGI Solar transcend from being local to becoming global, supported by a comprehensive marketing infrastructure, a robust social media presence, SEO strategy & effective PR.
How bold risk-taking in Brand Identity and implementing a comprehensive & effective Social Media strategy paid off for Fiverr Enterprise with the help of the team at Inspired Marketing.
How Inspired Marketing helped in creating an EVP (Employer Value Proposition) that communicates HiBob’s culture and position as an attractive employer for talent in the technology sector.
Read how Tadiran Indoor Air Quality broke into a new market through a targeted and tailored social media & content marketing strategy, with the help of the Inspired Marketing team.
How Clarifruit, the world’s first AI-powered Quality Control software for the Fresh Produce industry achieved global growth thanks to Inspired Marketing’s A to Z marketing package that helped their success.
How Inspired helped create an employer branding strategy and Employee Value Proposition (EVP) that reflects Allot’s company culture and differentiates the company in a competitive talent market.
How Otonomo found a team to take its online presence and its social media presence to new heights with a strong strategy that optimized its reach, following, engagement rate, and web traffic.
Learn how floLIVE doubled their LinkedIn following, increased engagement by over 30% and boosted their social media brand awareness with the help of Inspired Marketing.
Learn how Mend teamed up with Inspired Marketing to utilize their social media channels to simplify the world of open source usage for its audience, and discuss the challenges of open source management.
Read how Inspired Marketing helped ThinkLouder pivot into a new direction to become a highly successful online training and services company from being an in-person training company.
How HiBob built its social media presence with the help of Inspired Marketing by significantly boosting its engagement rates & driving more organic social traffic to its website.
Inspired
Creative
Passionate
Curious
Transparent
© Copyright Inspired Marketing. All rights reserved.