Key Takeaway
The Recruitment Marketing Play is a free professional morning event by Inspired Marketing on February 10 at HiBob’s offices in Tel Aviv.
The event is designed for HR, Marketing, Employer Branding, and Recruitment leaders who want to turn Employer Branding, Employee Branding, and recruitment marketing into measurable business growth engines.
You’ll learn from real case studies by HiBob, Teva, Oktopost, and SparkIL how leading organizations:
- Build modern Employer Branding strategies
- Activate Employee Branding through employees as ambassadors
- Use recruitment marketing as a scalable business channel
- Connect talent strategy directly to business impact
What is The Recruitment Marketing Play?
The Recruitment Marketing Play is a practical, case-driven event created by Inspired Marketing to show how Employer Branding and Employee Branding should function as part of the business model – not just as awareness or communication layers.
The focus is simple:
Make recruitment marketing measurable, scalable, and tied to growth.
In today’s AI-driven, hyper-competitive talent market, companies no longer compete only on product or salary. They compete on:
- Trust
- Visibility
- Reputation
- And how clearly they communicate their employee value proposition
That is why Employer Branding and Employee Branding have become strategic business assets.
When and where is the event?
- 🗓 Date: February 10
- 🕘 Time: 09:00–12:30
- 📍 Location: HiBob Offices, Menakhem Begin Rd 148, Tel Aviv-Yafo (near Savidor Train Station)
- ☕ Light breakfast & coffee included
- 🎟 Attendance is free
Who should attend this event?
This event is designed for:
- HR leaders
- Talent & Recruitment leaders
- Employer Branding managers
- Recruitment Marketing leaders
- Marketing leaders working with HR
- Anyone responsible for Employer Branding or Employee Branding strategy
If your role includes hiring at scale, building reputation, or competing for talent, this event is for you.
What will you learn?
You will learn:
- How Employer Branding becomes a growth engine – not just a brand layer
- How Employee Branding turns employees into trust-building distribution channels
- How recruitment marketing becomes precise, data-driven, and scalable
- How leading companies connect talent strategy to business strategy
- How to operate in a world where AI, platforms, and social proof shape candidate decisions
What’s on the agenda?
Opening Keynote
Daniela Morein-Bar (Founder & CEO, Inspired Marketing)
How recruitment marketing, Employer Branding, and Employee Branding function together as a business growth engine.
Case Study: HiBob
How to build an Employer Branding strategy for the talent of tomorrow in the age of AI.
Case Study: Teva
How to run precise recruitment marketing and Employer Branding in a complex global organization — with minimal resources and maximum impact.
Practical Use Case: Oktopost
How Employee Branding and employees as brand ambassadors increase trust, reach, and candidate engagement.
Closing Session: SparkIL
How purpose, social impact, and meaning become strategic tools for Employer Branding, hiring, and retention.
Why does this event matter now?
Because in 2026:
- Candidates don’t rely only on company websites
- They rely on AI summaries, social platforms, employees, and reputation signals
- Employer Branding is no longer what you say – it’s what the ecosystem says about you
- Employee Branding is no longer optional – it’s your most credible channel
Companies that treat recruitment marketing as a business system – not a campaign – will win.
How to join?
Attendance is free, but seats are limited.
If you believe Employer Branding and Employee Branding should be strategic business growth assets – not just communication functions – this Inspired Marketing event on February 10 is for you.
