The Reality of Building an AI Startup

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In this episode of The Inspired Marketer, Daniela Morein-Bar sits down with Tal Peretz, CEO & Co-Founder of Onfire, to discuss what it really takes to build an AI company that drives revenue. Tal shares how he and his co-founders interviewed 275 revenue leaders before writing a single line of code, why founders must do their own cold outreach, and how AI should augment sales teams by removing manual work, not replacing them. A deep conversation about execution, resilience, and building with true ROI in mind. If you’re thinking about taking the next step in launching an AI startup, this episode is for you.

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