The switch from Google’s UA to GA4: What you need to know

Google GA4 vs UA

It’s crunch-time: Google Analytics 4 (GA4) is replacing its predecessor, Universal Analytics (UA). From July 1, 2023, UA will stop reporting data – abruptly. All publishers and website owners will need to migrate to GA4 in order to keep using Google’s analytics tools. Here, we’re answering questions and providing practical guidance on how to make […]