Optimizing Content for Visibility on AI Platforms Like ChatGPT
Introduction As artificial intelligence continues to advance, platforms like OpenAI’s ChatGPT are revolutionizing how we seek and consume information online. For businesses and marketers, this presents a new challenge: how to optimize content for visibility on these AI-powered systems. While traditional SEO best practices remain important, gaining prominence on ChatGPT requires adapting strategies to align […]
The switch from Google’s UA to GA4: What you need to know
It’s crunch-time: Google Analytics 4 (GA4) is replacing its predecessor, Universal Analytics (UA). From July 1, 2023, UA will stop reporting data – abruptly. All publishers and website owners will need to migrate to GA4 in order to keep using Google’s analytics tools. Here, we’re answering questions and providing practical guidance on how to make […]