Inspired Social Media Management Services for B2B Tech Companies

Leapfrog your competitors with expertly crafted social media management services and strategies that break through the noise and get your voice heard by the people who need to hear it.

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digital marketing goal

Why social media marketing matters for B2B tech companies.

To buy or not to buy? That is the question being decided on social media, right now.

75% of B2B buyers rely on social media as part of their process. That wasn’t true a decade ago, when social was a flashy add-on for only the most forward-thinking startups. But these vital conversations have shifted onto social media platforms, taking your leads with them.

In short, if it’s not on social media – it’s not being heard. Nurturing leads, building relationships, showcasing company culture – it all happens in social media channels. And companies who are getting this right are reaping the benefits.

How the game has changed for B2B social media

In the past, social media management could be safely entrusted to one person with a single focus: engaging in comments, posting regular content, or following up with leads.

That’s no longer the case.

Being present and engaging on social media platforms is now, quite literally, a full-time job, for a full team of specialist engagers, designers, writers and strategists. Every piece of social media content needs to be thoughtfully and strategically devised if it’s going to stand a chance of standing out. Even worse, social media platforms are dynamic: constantly evolving and changing. This makes the struggle to stop the scroll, boost engagement and generate leads all the more complex for time-pressed B2B businesses.

Winning this game means getting the right message seen by the right people, on the right platform – over and over again. That’s not impossible – but it does take an expert touch.

At Inspired Marketing, our dedicated social media marketing team builds, implements and tracks custom plans that keep our clients tuned in to the conversations where they need to be, moment to moment.

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HIBOB HR

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+365%

Social media convertions

Our Benefits

Our interdisciplinary marketing team combines expertise in digital marketing, content creation and lead generation to build an influential social media presence for B2B brands.

Power On

Agile and Always “On”

An impression isn’t a read - or even a view. It’s a fleeting window of opportunity that our mostly-millennial team is adept at seizing.

expertise

Omnichannel Expertise

Think TikTok is just for B2C? Think again. Our media management services cover all the social media platforms where your leads love to engage.

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Inspiration + Data

Our team blends creative flare and analytical acumen, constantly measuring how every # and @ is performing in the wild.

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SAYOLLO

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen

+365%

Social media convertions

Our Process

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1

Research

We take a deep dive on your buyer personas, competitors, media portals, key opinion leaders, and trending topics.

That’s how we identify the social media platforms most relevant to your products and services, and that your target audience prefers (it’s not always the ones you expect ).

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2

Create

Based on this social media marketing strategy, we build a marketing plan that integrates with all of your other marketing activities: your content calendar, SEO, and paid marketing campaigns. The plan spans 4 essential pillars:

  • Managing the company profile
  • Generating corporate organic traffic
  • Boosting employee advocacy
  • Creating and publicizing thought leadership
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3

Schedule

This is where that agility we mentioned comes into play. We use management tools like HubSpot, Hootsuite, and Buffer to schedule posts, creating a well-oiled content machine.

We engage your audience in real-time, and use paid digital marketing and authentic employee advocacy programs to amplify your reach.

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4

Analyze

Like any other form of online marketing, social media accounts need skilled management. We’re ruthless when it comes to trimming the fat and maximizing value for our clients’ budgets.

We keep our finger on the pulse as platform algorithms change, and adjust accordingly - so you never have to.

Social media platforms we work with

As an agency, we have the advantage of managing multiple social media accounts across different industries.

This means that we understand each platform in depth, and what it can do for businesses in a particular niche. It also means that we know where the hottest industry conversations are happening, and what they’re about. By tapping into them, we put our customers firmly on the digital map, generating and converting leads, driving traffic to their websites, and engaging with prospects in real time.

We think of ourselves as the David of the marketing world: lean, strategic, and all about results. Basically, we get A LOT done, but without wasted time or bloated budgets.

So if you’re looking for an international team of experts who really understand social media marketing and can help you get the attention of customers you’ve always dreamed of – fast – you’re in the right place.

We have some awesome clients

Intel
otonomo
sygna
cloudinary
Tadiran

Here’s what they have to say

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised

Client Name

Company Name

sygna

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised

Client Name

Company Name

Tadiran

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised

Client Name

Company Name

bob

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised

Client Name

Company Name