Why social media marketing matters for B2B tech companies.
To buy or not to buy? That is the question being decided on social media, right now.
75% of B2B buyers rely on social media as part of their process. That wasn’t true a decade ago, when social was a flashy add-on for only the most forward-thinking startups. But these vital conversations have shifted onto social media platforms, taking your leads with them.
In short, if it’s not on social media – it’s not being heard. Nurturing leads, building relationships, showcasing company culture – it all happens in social media channels. And companies who are getting this right are reaping the benefits.