Long-term SEO strategy built for the new search stack. Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) & strategic AI visibility for B2B brands.
AEO. GEO. AIO.
There’s a wide range of terms describing the new reality of AI-powered SEO.
They all converge on a shared reality that every B2B marketer knows: organic search is in bad shape.
SEO for technology companies needs to take account of this radical shift.
B2B tech purchases are rarely impulse decisions. They involve long sales cycles, multiple stakeholders, and a research phase that often mirrors the process of buying real estate. Your buyers take their time, and more than half of that time is spent researching online.
Traditionally, that meant Google search alone. That’s where B2B tech SEO services focused.
Today, it also means ChatGPT, Gemini, Perplexity, and other AI-driven tools. Modern buyers use conversational queries (“best SIEM for mid-market teams”) and rely on AI summaries to make sense of the landscape long before speaking to a vendor.
Answer Engine Optimization (AEO) helps ensure your brand is surfaced when AI tools summarize industry insights, definitions, or vendor comparisons.
Generative Engine Optimization (GEO) focuses on structured, trustworthy, context-rich content that AI models can confidently cite in AI Overviews and other generative results.
Without adapting to this new search behavior, even the best content gets lost, whether on Google or inside AI-powered summaries.
Being visible wherever your buyer is looking is now a fundamental prerequisite for growth.
Fiverr Enterprise revolutionized its freelance management services by partnering with Inspired Marketing to craft a bold brand identity and refine its content strategy. This approach drove a 30% monthly increase in new website users, significantly boosted social media engagement, and positioned them as a leading authority in the freelance workforce sector.
Social media engagements
We work exclusively with B2B tech, from HRTech and data infrastructure to cybersecurity, AI platforms, and semiconductor companies. We bring this wide experience to every client. It’s what enables us to understand your buyers, your competitive landscape, and the search behaviors that drive enterprise decision-making.
Search behavior is multi-layered, and so is our approach. We optimize the full ecosystem: content, site structure, loading speeds, entity relationships, metadata, mobile visibility, and every signal that improves your presence across traditional and AI-driven search.
SEO today demands both technical rigor and compelling content. Our strategists, writers, and analysts work together to bring qualified traffic to your site and turn that traffic into leads through content frameworks AI tools and human readers can trust.
Search is evolving fast. Our strategies evolve with it. We optimize not only for Google’s rankings, but also for AI-generated answers across platforms. By using structured data, clear intent mapping, strong E-E-A-T signals, and brand-safe knowledge assets, we make sure your company is recognized as a credible source in AI-powered search.
HiBob, an HR tech platform, significantly elevated its social media presence with Inspired Marketing’s strategic approach, resulting in a 3X increase in LinkedIn engagement and substantial growth across other platforms within a year. Our strategy included various initiatives which drove impressive growth in followers, engagement, and organic website traffic.
Social organic website sessions
We begin with a full evaluation of your current site, content library, and user journey, paired with deep keyword research, intent analysis, and competitive benchmarking across both traditional SERPs and generative search platforms.
Our technical audit uncovers the issues preventing your site from reaching its potential: crawlability challenges, missing schema markup, weak metadata structure, slow page speeds, unaligned content clusters, and gaps that limit both Google rankings and AI visibility.
We build a complete SEO + AEO + GEO strategy that includes your sitemap, prioritized keywords, entity-based optimization, pillar page architecture, structured data requirements, and content recommendations tailored to both human readers and AI models.
Performance doesn’t end at launch. We monitor keyword rankings, organic traffic, UX metrics, conversion rates and now, AI visibility signals, including:
We adapt your content for the next era of discovery, using FAQ-rich structures, fully answered questions, schema markup, and conversational copy that allows AI models to understand your expertise and cite it accurately.
We support some of the world’s most innovative tech companies, helping them rank for the right terms, appear in the right generative results, and build a search presence that compounds over time.
Book your strategy session to learn how to stay visible in both search results and AI-generated answers.
"When the pandemic started we knew that we had to show companies how to overcome their new HR challenges. This is where Inspired Marketing really made a difference. With their help, we were able to significantly expand our social media reach and engagement, when it mattered the most! The team was a genuine part of our team who helped us succeed and grow."
HiBob
"With the help of Inspired Marketing, we found more than just a team—we found partners! When we had a bold vision, they dared to walk the road less traveled with us, take creative risks and innovation. It paid off beautifully! The Inspired Marketing team doesn't just understand our vision; they go above and beyond to bring it to life."
Fiverr Enterprise
“Working with the Inspired Marketing team was not only easy, but also led to excellent results. They built and maintained a significant presence for us on social media. LinkedIn follower growth and above-benchmark engagement rates were consistent throughout the years of our collaboration. I found them to be indispensable.
Mend
"At Faddom, we invest alot in developing unique and cutting-edge technological solutions that bring real value to our customers. But, in today's competitive online space, we understand that this isn't always enough and that we need to also stand out amongst the competition to generate high-quality leads. THat's where we get support from Inspired Marketing."
Faddom
