In parallel, we applied our multi-pronged Search Engine Optimization (SEO) process to ensure that the new website and any related content were fully optimized to rank well in search engine results and consistently bring in high-quality leads. We began this process by getting VNT’s input about the main requirements and needs of its customers, researching and grouping the keywords that potential customers use to look for related solutions, prioritizing and localizing them according to VNT’s customer base, business, and market segment, and performing a competitive analysis to see how competitors are ranking for these keywords.
Following the release of its new website, we continued to work closely with the team at VNT, and to provide the company with SEO services. These services include ongoing on-page optimization, as well as off-page optimization (“link building”) in order to generate high-quality inbound links from trusted websites in the industry. We are still in the process of increasing this visibility, and recently, VNT was featured in industry-leading blogs such as InedoBlog and Comparitech.
In addition, we continuously monitor, report on, and optimize metrics such as traffic, conversions and leads, technical website parameters, and keywords and rankings to ensure that VNT’s SEO performance is always improving.
We also continue to complement these services with additional marketing activities that further boost lead generation. These activities include supporting VNT in the creation of persona-focused content such as whitepapers and blog posts, and then promoting this content both organically and through paid advertising campaigns on social media and Google, paid advertising on Quora, automated email marketing, sales tools and presentations, and features on leading online industry-related sites such as.