Integrating Public Relations, Social Media, and Content Marketing for B2B Success

In this insightful episode of The Inspired Marketer podcast, Daniela sits down with Amy Kenigsberg, COO and co-founder of K2 Global Communications, to discuss the power of the PESO Model© (Paid, Earned, Shared, Owned) (by Gini Dietrich) in B2B tech marketing. Amy shares her expertise on integrating public relations, social media, and content marketing to create a cohesive strategy that drives long-term success.

Listeners will learn how to leverage thought leadership content, data-driven insights, and targeted social media campaigns to nurture leads throughout the lengthy B2B sales cycle. Discover the importance of building relationships with journalists, analysts, and key decision-makers to establish your brand as an innovator and market leader.

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Integrating Public Relations, Social Media, and Content Marketing for B2B Success

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Dealing with the Risks & Rewards of Gen AI in Marketing

Unveiling the Strategic Power of Content & Brand Building in B2B Tech

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Leveraging the Power and Usage of AI in Content Marketing

Redefining SEO for Meaningful Engagement & Conversions

My journey as a Digital Marketer & Founder of Inspired Marketing

LinkedIn Outbound Masterclass: Effective Tactics & Strategies

Leadership & Crisis Communications in Times of a Crisis

Stay Connected

Book your strategy session now:

Success Stories: Proof of Transformation

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