Efforts to increase employee engagement and recruit new talents also included a “Refer a Friend” campaign, with messaging per region, graphics and emailers. This campaign encourages employees to refer potential candidates they know for open Allot positions and rewards them with a prize when a number of their referred candidates make it through the second round of interviews.
In addition, we also helped revamp the Careers page on the Allot website and feature employee testimonials on an ongoing basis.
New Employee Value Proposition (EVP)
This year, we took Allot’s employee branding strategy one step further with a new Employee Value Proposition (EVP) campaign. This involved an in-depth process that began when we interviewed stakeholders from different Allot HR departments to get an understanding of what they believe makes Allot a unique place to work.
Based on their feedback, we defined different messaging and tagline concepts, shortlisted these concepts and chose one message that clearly reflected Allot’s employer values:
Step Up, Be ALLOT More!
This was then developed into a graphic concept and messaging that is now used consistently on social media for recruiting new employees around the world. In addition, we also created all of the relevant materials and content required to announce the new EVP campaign internally.
Ongoing Efforts to Establish Allot as an Employer of Choice
Our work with Allot on employee branding and EVP combines a number of different elements. These include the creation of consistent messaging and marketing collateral that reflects the company’s culture while simultaneously appealing to talent from different regions and cultures, as well as ongoing efforts to establish Allot as an employer of choice in Israel and globally.
These ongoing efforts include a weekly sync about the latest positions at Allot, which are then promoted organically on Allot’s social media profiles and in relevant Facebook groups.
We also use paid campaigns to boost strategic positions, which are monitored and optimized on an ongoing basis, and include direct ads on LinkedIn, retargeting on Google Adwords, Facebook job promotions, and a pipeline building in LinkedIn for recruiting new employees in Japan and the USA.