Background
Clean, safe air within our homes and workplaces is non-negotiable for our well-being and productivity. With that, the demand for effective indoor air purification solutions is growing.
Tadiran Indoor Air Quality ensures that the air we breathe indoors is as clean and safe as can be.
Their air cleaning device, the TADIRAN AIROW 3™, uses Hydrogen Peroxide (H₂O₂) technology to cleanse the air, eliminating up to 99.998% of airborne pathogens. This state-of-the-art device targets aerosol pathogens, viruses, bacteria, and blue mold, promising cleaner, healthier indoor environments.
Targeting the B2B2C market, they service wholesalers, suppliers, and installation companies in the HVAC industry. Tadiran needed a marketing strategy that would appeal to its target demographic: CEOs, managers, and business development managers looking for reliable and advanced air purification solutions to offer their clients.
The Challenge
The expansion of Tadiran Indoor Air Quality’s offering to the US market came with exciting challenges!
One of which was creating stand-out content that would resonate with a North American audience in an already saturated social media environment. They were actively seeking a mega distributor in North America, and concurrently, their social activities set out to raise awareness about TADIRAN AIROW 3.
Breaking into a new market requires educating your potential customer on key features and benefits of what you’re offering. For the US market to embrace this offering, they need to clearly grasp what it’s all about. It’s crucial for potential buyers to understand how this innovative, hydrogen peroxide-based air-cleaning device can safeguard their indoor spaces.
With the aim to establish a strong brand presence, Tadiran Indoor Air Quality needed a partner that could conduct thorough market research, understand the specific needs of the North American B2B2C market, and communicate the value proposition of the TADIRAN AIROW 3™.
"It’s been a pleasure working with a team that’s so in tune with our brand and our audience in the U.S. They delivered custom solutions that genuinely resonated with our customers, boosting our engagement and visibility. Their supportive and approachable style really makes all the difference."”
Yael Meir
Chief Strategy and Innovation Officer, Tadiran Group
The Inspired Marketing Solution
Inspired Marketing collaborated closely with Tadiran Indoor Air Quality’s Marketing team to create a comprehensive social media strategy, tailored to the US market. By tapping into the country’s news and challenges, we rolled-out a content plan that truly resonated with the intended audience.
A mix of eye-catching graphics, engaging videos, interactive sliders, and attention-grabbing GIFs to maximize engagement and reach on LinkedIn was created. To draw in potential distributors, PPC campaigns and organic boosted posts were strategically executed to extend Tadiran’s reach further.
In addition to this, thought leadership posts for Tadiran’s Chief Technology Officer, VP of Marketing, and VP of Sales were generated to establish them as industry authorities. These posts enhanced their professional presence and credibility, reinforcing Tadiran’s authority in the indoor air quality sector.
A key component of this strategy was the introduction of a video series called #AskTadiran, where Tadiran’s experts answered commonly asked questions about the IAQ industry. This gave the audience insider knowledge and contributed to building trust in the brand.
By leveraging a mix of digital marketing strategies, including targeted social media campaigns, informative blog posts, engaging videos, and webinars, Taridan Indoor Air Quality successfully amplified its presence in the US market, driving awareness, engagement, and ultimately, demand for their air purification solutions.
The Results We Achieved Together
This targeted approach to gaining ground in a new market has paid off for Tadiran, the numbers speak for themselves.
- Impressions increased by 360%
- Unique impressions rose by 374%
- Clicks surged by 282%
- Comments rose by 191%
- Likes grew by 333%
- Shares/reposts climbed by 226%
- New followers increased by an impressive 330%
- LinkedIn Page Views grew by 279%
- Reactions soared by 320%
The partnership between Inspired Marketing and Tadiran Indoor Air Quality demonstrates the power of content that grabs attention and optimizes social media visibility.
Want to explore working together? Get in touch!
