When it comes to gaming, it’s all about timing!
You’re right in the middle of a game and bam! You’re stopped in your tracks as an advert pops up. Being interrupted is annoying and consumers mostly ignore this intrusive advertising ploy.
In a refreshing change of pace, Sayollo’s gComm – an embedded commerce platform – engages players at exactly the right time, offering rewards, promotions, and incentives – not during playtime, but at the moment when they’ve either completed a mission or passed a level.
By delivering targeted offerings in a non-intrusive way, Sayollo’s platform encourages conversion. It’s the ultimate merger between eCommerce and gaming, helping DTC brands to effectively sell to consumers inside mobile games — and giving marketers unrivaled access to billions of Gen-Z mobile gamers worldwide.
Getting the word out
Sayollo’s team had a lot to say, but they needed a team to help them say it — to define the strategy, develop all the creative, and distribute it at the right time.
That’s where Inspired’s team stepped in, acting as Sayollo’s extended social media team. The great synergy between our teams helped us to hit the ground running and work closely together to achieve the desired results.
“I would like to thank you and your team at Inspired Marketing: Rose, Tommy, Noah, and Brianna, for being kind, professional, creative, and mindful. I wanted to let you know that you did an excellent job understanding and executing our brand’s complex ecosystem in no time, so one more time — well done! Looking forward to working with you again in the future.”.
Asaf Golinsky
VP Marketing | Sayollo
The Goals
At the start of the project, Inspired’s team set some ambitious KPIs. Just three months later, our team exceeded them. These results were achieved by a savvy combination of creative content, graphics and animations, and videos that captured the audience’s attention, gained their interest, and encouraged them to engage.
The numbers tell the story…
Giving voice to the brand
While Sayollo is bursting with dynamic talent, one team member in particular is quite chatty and opinionated — Zen, Sayollo’s avatar, who was kept busy on social talking about in-game commerce, Gen Z, and the Metaverse. The creative content, which appeared on LinkedIn, Instagram reels, TikTok, and Twitter, was skillfully crafted for each channel and adapted to the diverse personalities of Sayollo’s key executives.
Having your say
How do YOU feel about pineapple on pizza?
Chances are you either answered, “Yessss!” or “I don’t get it!” It really does seem to get people going. This question sent impressions soaring. The more witty and provocative questions were asked, the more engagement increased.
Our team had fun creating a series of behind-the-scenes videos and gaming-themed challenges. Judging by the response, people enjoyed them too.
The bottom line
In case you missed it, Inspired’s strategy paid off. We’re pumped that the CEO was so happy, he tweeted about it.
The Impressive Results
- LinkedIn — monthly comments grew x3
- Twitter — monthly clicks grew x2
- Monthly engagements — increased x5
- Website traffic — increased by 50% from social channels
Don’t you love it when a plan comes together, the team is in sync, the client is happy, and you achieve what you set out to do? We do!
Like these Inspiring results? Talk to us about how we can help you achieve your goals.
