Oktopost is a leading B2B social media management platform, built specifically for the realities of enterprise B2B marketing. Their expert team and robust platform help B2B marketing teams plan, publish, measure, and attribute social media activity to pipeline and revenue.
As AI-powered search and answer engines began driving real traffic, Oktopost saw a clear shift coming. Platforms like ChatGPT, Claude, Perplexity, Copilot, and Gemini were increasingly shaping how B2B buyers discover brands and validate vendors like them.
Rather than waiting for best practices to solidify, Oktopost chose to move early. Together, Oktopost and Inspired Marketing developed a fast-moving strategy that built on existing content and SEO foundations to meet the demands of emerging AI-driven discovery.
The Challenge: Staying visible as B2B discovery moves to AI
Traditional SEO alone no longer tells the full story of how buyers find and evaluate vendors. Keenly aware of this shift, Oktopost needed to:
- Ensure its content was understandable, extractable, and trustworthy for AI answer engines.
- Translate existing B2B expertise into formats AI systems could confidently reference.
- Move fast, before competitors take over the space.
The challenge was aligning content, structure, and intent around the new buyer journey.
"As AI began reshaping how buyers discover and evaluate vendors, we knew we had to act decisively. Inspired Marketing helped us operationalize AEO and GEO early, ensuring Oktopost was visible, credible, and consistently surfaced across AI-driven search experiences. Their approach translated our expertise into signals AI systems could recognize and reward, allowing us to capture meaningful, high-intent traffic from emerging AI channels."
Colin Day
Interim CMO, Managing Director EMEA & VP Business Development | Oktopost
The Approach: Practical AEO, executed early and with intent
Built on years of SEO expertise, Inspired Marketing’s approach naturally extended into Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) as AI-driven discovery emerged. That foundation, combined with deep B2B marketing experience, aligned closely with Oktopost’s goals and target audience.
This close collaboration enabled the teams to identify the content, structure, and signals needed for Oktopost to consistently feature in large language model (LLM) outputs.
The link between AI visibility and social presence
As AI-powered discovery becomes more influential in B2B buying journeys, visibility is no longer driven by websites alone. AI systems increasingly evaluate how brands show up across channels, including their social media presence.
This is where Oktopost’s platform plays a central role. By helping B2B teams plan, publish, and measure social media activity tied to real business outcomes, Oktopost enables brands to build an authentic and authoritative presence that AI systems can confidently reference. Strong social signals reinforce the expertise expressed in long-form content, creating alignment between what a brand publishes and how it is surfaced in AI-generated answers.
With that connection in mind, the work focused on making Oktopost’s expertise consistently legible to AI systems across owned content. That meant translating existing authority into structures, formats, and signals AI engines could reliably interpret, without changing the substance or tone of the brand.
Content restructuring for AEO
Existing high-value content was optimized for clarity, semantic relevance, and direct answerability without dumbing it down. This included adding structured back-end Q&A sections to every blog, explicitly addressing key questions, definitions, and use cases in formats AI systems can reliably extract and reference.
Intent-first optimization
Pages were refined to clearly address buyer questions AI engines are most likely to surface, especially around B2B social media, attribution, and strategy.
High-quality blog content, built for depth and trust
We co-created in-depth, expert-led blog content with Oktopost’s subject matter experts, designed to demonstrate authority. The goal was to make Oktopost the most credible answer in their highly competitive vertical.
Measurement beyond traditional SEO
We tracked traffic and engagement coming directly from AI platforms to understand which engines were gaining traction, and where to double down.
Pipeline attribution from AI discovery
Oktopost also tracked leads and demo requests that began after being surfaced as an answer in AI-driven search tools. This made it possible to confirm that AI visibility was contributing to real buyer journeys, not just top-of-funnel discovery, and that AI search exposure was translating into measurable pipeline activity.
This was a focused shift, executed quickly.
The Results
Within 11 months, AI-driven traffic showed clear growth:
- ChatGPT traffic increased by 90%
- Claude traffic grew by 80%
- Gemini traffic grew by 75%
- Perplexity traffic grew by 68%
More importantly, this traffic wasn’t random. Users arriving from AI engines showed strong engagement, signaling high-intent discovery rather than passive browsing.
Oktopost became a consistent reference point for AI models delivering answers about B2B social media platforms.
AEO and GEO are now business-critical
AI-driven discovery is already influencing how buyers research, shortlist, and decide.
If you want to understand what AEO and GEO could look like for your business, Inspired Marketing can help you to move with intention.
