Inspired Marketing embarked on a transformative journey with Intel Ignite in April 2022, taking on the responsibility of bolstering their social media presence, content creation, SEO, and PPC initiatives. With a primary focus on LinkedIn, Intel Ignite sought to tap into the startup ecosystems of Israel, Europe, and the US.
Intel Ignite expanded to the UK, and Inspired Marketing worked with the Intel Ignite team on the launch of the London program, supporting deal flow for the inaugural Intel Ignite London Fall 2023 cohort.
Challenges:
Intel Ignite, armed with a clear vision and goals, faced the challenges of generating applications for their London deep tech early-stage accelerator program, building awareness of the accelerator in London, enhancing Intel’s perception as a tech leader, and fostering a community for early-stage deep tech startups.
The need for social media management, content creation, SEO strategies, and demand generation for deal flow, specifically targeting founders, was paramount in our approach.
"Inspired Marketing proved to be an integral part of our team, propelling Intel Ignite toward success in the London launch and deal flow campaign. Their insights, innovative content creation, and execution significantly contributed to driving applications from startups and VCs. The awareness generated not only met but surpassed our expectations. We are grateful for their partnership in creating a thriving community for early-stage deep tech startups. "
Sarit Rosenthal-Aviram
Global Marketing Director | Intel Ignite
Solutions:
Our approach began with comprehensive industry research, audience analysis, and competitor assessments.
Collaborating closely with the client, we crafted a content promotion schedule and ideated specialized content, including PDFs and gifs.
Engaging with the Intel Ignite‘s London Managing Director, we emphasized thought leadership by highlighting local events and startups.
Employee advocacy, outbound campaigns, emailers, and paid advertisements on LinkedIn were integrated into a comprehensive strategy.
Results:
The outcomes were outstanding. From the applications received in total, marketing and inbound activities contributed to 32% of total leads, sourced from organic social media, team LinkedIn profiles, paid advertising, outbound efforts, emails, and direct website traffic. Among the startups that reached Selection Day, 17% derived from marketing-related lead sources, and out of the total selected startups to the first Intel Ignite London cohort, 20% derived from the LinkedIn paid campaign.
The strategy not only generated applications for the London deal flow, but also elevated awareness of the Intel Ignite program globally.
