Cloudinary 3D introduced a new way for brands to create visual content: turning 3D models into immersive product experiences, photorealistic images, and videos without introducing new workflows. These capabilities help e-commerce and creative teams scale content production, improve visual consistency, and deliver more engaging shopping experiences.
As part of the broader Cloudinary platform and DAM offering, it brought 3D into the same system customers already used to manage assets. For Cloudinary, this new product marked a way to meet evolving needs in e-commerce and creative production, by adding more value to existing customers and introducing the platform to new ones.
The Challenge:
As a company trusted by both developers and creative teams, the launch of Cloudinary 3D (then called “Dimensions”) came with high stakes. It needed to resonate across a wide range of personas, from developers and marketers to e-commerce managers and content leads.
Inspired Marketing was brought in to shape the go-to-market strategy, define the product’s story, and lead launch communications across internal and external channels. This meant collaborating across dozens of stakeholders: design, product, PR, sales enablement, content, social, and more.
We aligned every deliverable with Cloudinary’s go-to-market strategy. We adopted their workflows, processes, and templates so that every piece of content could be used directly by teams across product, marketing, and sales.
And we had just one month to pull it all together: plan the launch, align the teams, and deliver the content across multiple platforms.
“This launch involved a lot of moving parts, and Inspired helped us make sense of it all. With multiple teams, tight timelines, and a new product category, this launch could have been chaotic. They were thoughtful, fast, and completely embedded in our team from day one."
Yair Miranda
GM | Cloudinary 3D
Our Playbook: Strategy First, Content That Works
With limited time to plan and execute, precision was everything. Our job was to make sure the market would understand Cloudinary 3D, from developers to digital marketer, and build the right message, content, and channels to meet them where they were.
Along the way, we had to assist the Cloudinary sales team gain better clarity on the product USP and how it fits within the broader Cloudinary product line.
Goals at Launch:
- Build brand awareness and credibility for Cloudinary’s new 3D offering
- Position 3D as a natural extension of Cloudinary’s visual media stack, with clear value for e-commerce and marketing teams
- Ensure internal alignment and clarity across global teams
- Drive traffic to the Cloudinary 3D demo and increase engagement
- Heightened awareness among both new and existing Cloudinary enterprise customers
How We Supported the Launch of Cloudinary 3D
Messaging, Positioning, and Personas
We broke down the product’s functionality to better understand the value for each audience. That led to refined positioning, tailored personas, and sharper internal and external messaging.
Full-Funnel Content Creation
We built a full content rollout:
- Website copy
- Emailers to existing Cloudinary users
- Internal sales enablement decks
- External and internal brochures
- A fully interactive blog
- Launch video
- Social content
- Thought leadership templates for Cloudinary execs
Internal Readiness and Sales Enablement
With teams working across time zones and departments, we created internal brochures, launch guides, enablement kits and decks to help Cloudinary employees speak confidently and consistently about the new product.
Press and Thought Leadership
We wrote and distributed the official press release, secured Tier 1 media placements, and created thought leadership content for Cloudinary executives to post on LinkedIn, driving credibility and reach through personal networks.
The Outcome
Cloudinary 3D launched successfully with results that show the impact of strategy-backed content and cross-team collaboration.
- Media Reach: We surpassed our goal of 6–8 media placements, with coverage in 10 Tier 1 publications (20 total with syndications), including CMSWire and Practical Ecommerce. The release was picked up by 107 publications via Business Wire.
- Email Impact: 35% open rate and strong demo traffic from existing Cloudinary users
- Social Performance: 4x higher engagement than industry benchmarks for engagement rate
- Employee Amplification: Internal teams helped drive 10x more reactions and 3x more clicks compared to previous posts.
Together with Cloudinary, we built the foundation for a confident, coordinated launch, introducing a new product category that extends the value of the platform and connects with both existing and future customers.
