How to Turn Customers Into One of Your Strongest Marketing Channels

In this episode, Daniela Morein-Bar speaks with Adi Bar-Lev, VP of Brand & Customer Marketing at Pentera, about why customer marketing is one of the most underutilized growth engines in B2B and how she built a program that delivers measurable ROI. Adi shares how her team scaled a global customer marketing motion that fuels both renewals and demand gen, transformed events, roundtables, and even wine tastings into conversion tools, and also used customer feedback to shape a Super Bowl ad (and got exec buy-in). Whether you’re running a brand, demand generation, or post-sale engagement program, this conversation will inspire you to rethink what “customer-centric” marketing really means.

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Success Stories: Proof of Transformation

Read how Inspired Marketing’s comprehensive support helped Intel® Liftoff exceed targets and establish a strong foundation in the AI startup accelerator space in 2023.

How Inspired Marketing stepped in when floLIVE needed a marketing team that could serve as an extension of its in-house team to hit the ground running, while pivoting and evolving as the company scaled up.

Inspired Marketing offers RentSafe dynamic marketing solutions, acting as an extension of their in-house team and helping them stand out in a competitive industry. RentSafe was able to hit the ground running.

How Inspired Marketing fanned Intel® Ignite’s flames with a successful campaign for the first London cohort. Here’s how we worked together to increase the accelerator program’s leads by 32%.

How Inspired Marketing helped TIGI Solar transcend from being local to becoming global, supported by a comprehensive marketing infrastructure, a robust social media presence, SEO strategy & effective PR.

How bold risk-taking in Brand Identity and implementing a comprehensive & effective Social Media strategy paid off for Fiverr Enterprise with the help of the team at Inspired Marketing.

How Inspired Marketing helped in creating an EVP (Employer Value Proposition) that communicates HiBob’s culture and position as an attractive employer for talent in the technology sector.

Read how Tadiran Indoor Air Quality broke into a new market through a targeted and tailored social media & content marketing strategy, with the help of the Inspired Marketing team.

How Clarifruit, the world’s first AI-powered Quality Control software for the Fresh Produce industry achieved global growth thanks to Inspired Marketing’s A to Z marketing package that helped their success.

How Inspired helped create an employer branding strategy and Employee Value Proposition (EVP) that reflects Allot’s company culture and differentiates the company in a competitive talent market.

How Otonomo found a team to take its online presence and its social media presence to new heights with a strong strategy that optimized its reach, following, engagement rate, and web traffic.

Learn how floLIVE doubled their LinkedIn following, increased engagement by over 30% and boosted their social media brand awareness with the help of Inspired Marketing.

Learn how Mend teamed up with Inspired Marketing to utilize their social media channels to simplify the world of open source usage for its audience, and discuss the challenges of open source management.

Read how Inspired Marketing helped ThinkLouder pivot into a new direction to become a highly successful online training and services company from being an in-person training company.

How HiBob built its social media presence with the help of Inspired Marketing by significantly boosting its engagement rates & driving more organic social traffic to its website.

How to Turn Customers Into One of Your Strongest Marketing Channels

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Dealing with the Risks & Rewards of Gen AI in Marketing

Unveiling the Strategic Power of Content & Brand Building in B2B Tech

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Leveraging the Power and Usage of AI in Content Marketing

Redefining SEO for Meaningful Engagement & Conversions

My journey as a Digital Marketer & Founder of Inspired Marketing

LinkedIn Outbound Masterclass: Effective Tactics & Strategies

Leadership & Crisis Communications in Times of a Crisis

Stay Connected

Book your strategy session now:

Success Stories: Proof of Transformation

Inspired

Creative

Passionate

Curious

Transparent