Creativity in B2B: How Brands Stand Out in the AI Era
In this episode of The Inspired Marketer, Daniela Morein-Bar speaks with Manu Cohen about the relationship between brand, strategy, and creative execution in modern B2B marketing. As AI makes content production faster and more accessible, the challenge shifts from output to differentiation. They explore whether creativity can be learned, how marketers can build repeatable creative processes without losing originality, and why safe marketing rarely stands out. Manu shares his perspective on using AI as a support tool rather than a replacement for human thinking, and explains why authenticity, bold ideas, and clear brand positioning are becoming more important than ever. This episode is especially relevant for B2B tech marketers navigating AI, brand strategy, and content differentiation while trying to drive measurable business results.
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