In this insightful podcast, Adam Yosilewitz, formerly from Taboola, shares his experience building a successful product feedback community. He discusses the challenges faced, strategies used, and the community’s impact on Taboola’s product development and advertiser relationships. 

Adam emphasizes three key points:

– Provide genuine value to users by actively involving them in product development

– Strategically choose the right platform for community engagement

– Nurture the community through various activities

– Identifying and segmenting the right audience/users for your community

The community’s impact was measured using key metrics, including:

– Growth

– Engagement

– Product-related KPIs

These insights significantly influenced Taboola’s product roadmap, strengthened advertiser relationships, and ultimately increased company revenue.

This podcast offers valuable lessons for anyone aiming to build a thriving online community:

– Provide real value to members

– Actively engage the community

– Measure the community’s business impact

By following these principles, businesses can create vibrant online communities that drive product innovation and foster strong customer relationships.