From SEO to AI Visibility: How B2B Brands Win When Ranking Isn’t Enough
In this episode of The Inspired Marketer, CEO Daniela Morein-Bar sits down with Inspired Marketing’s Director of Growth, Siro Naidoo, to cut through the noise around SEO, AEO, GEO, and “AI visibility” as a whole. Together, they explain why traditional SEO is still foundational but no longer sufficient, and how AI engines are reshaping how brands are discovered, understood, and recommended. This conversation is a must-listen for B2B tech marketing managers navigating declining organic traffic, shifting KPIs, and rising pressure to “do more with AI.” Daniela and Siro break down what actually matters now: semantic clarity, authority-driven content, and consistent brand representation across owned and external channels.
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